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Digital healthcare marketing trends to watch out for in 2012 | Features Article | Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012 | Communiquélive... Via Dave Pinnington, Lionel Reichardt / le Pharmageek 
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88% of US businesses are now actively monitoring online feedback and conversations online, according to a Forrester Consulting survey released today (click on headline for full article).
If monitoring audiences online is common practice in most industries why is not standard practice for pharma brands? Pharma brands traditionally aggregate a wealth of data on its customers (from market research, customer lists and sales data), but should it pay more attention to online information? For any marketer understanding the sentiment, conversational language and influencer of your brand is vital to help shape marketing and communication plans. Traditionally monitored by expensive market research online monitoring can provide a more cost effective alternative. This data provides an opportunity to provide better communication and engage for a brand in any communication channel.
The rise of social media has meant that any issue can be amplified to become a full on crisis, which could have dramatic implications on any brand or company. As part of any crisis management strategy for any large organisation social media monitoring is slowly becoming a “must have” rather than a nice to have. With healthcare being a highly emotive topic, pharma brands should aware of potential online issues and create strategies to reduce risk.
Online monitoring while overlooked by many pharma brands or viewed as a one off exercise should be taken more seriously. The digital footprints left behind by online conversation and interactions can be a valuable resource to improve marketing effectiveness. Via Dave Pinnington, Lionel Reichardt / le Pharmageek
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La croissance du secteur pharmaceutique reste dynamique, mais apparaît en nette régression par rapport au début des années 2000, traduisant les mutations auxquelles l'industrie est soumise : perte de brevets en cascade, augmentation des coûts de...
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Now, more than 66 percent of people look online for specific information about a disease or medical problem.
Via Dean Berg, Lionel Reichardt / le Pharmageek
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![[Infographie] Réseaux sociaux : le paysage social en 2011. | BEST OF PHARMAGEEK | Scoop.it](https://img.scoop.it/THrB0GVsbPDvohzFemSTFTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Facebook Timeline, Twitter Stories, Google + Pages, Foursquare Expertise Badges... Toutes ces nouveautés ont contribué à multiplier le nombre d'abonnés à ces réseaux sociaux.
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A look ahead to the digital trends changing the frontlines of health, pharma and wellness marketing in 2012.
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L'industrie pharmaceutique va devoir s'adapter à la nouvelle pyramide des âges des médecins...
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Mails, smartphones ou simple téléphones fixes, tous les moyens sont bons pour rester en contact avec leurs patients, même si les praticiens sont parfois dépassés par l'affluence des appels. ...
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Ce n’est pas que le Marketing est une fonction inutile et dépassée, c’est juste que l’environnement où on l’exerce a changé. Via Fabien Fournillon
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Avant de poursuivre les travaux (la dernière réunion du groupe de travail a été reportée, sans communication de nouvelle date), l'Ordre national des pharmaciens a demandé aux autorités ministérielles Une clarification des objectifs et ...
Via 1001 Pharmacies, Lionel Reichardt / le Pharmageek
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TEDxMaastricht is the European stage for bright ideas, bold thinkers and innovators in medicine and healthcare.
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A national survey found that Americans rely on Google as a major source of healthcare information, second only to doctors (Where do you get health information?
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Sans faire l’unanimité, les différents médias, ou les différentes agences, qui se sont risqué(e)s au jeu des tendances se recoupent assez souvent dans leurs observations. Sans surprise, l’émergence fulgurante du marketing mobile et de la téléphonie intelligente (smartphone) figure en tête de listes. Toutefois, les observateurs soulèvent aussi d’autres nouvelles tendances importantes qui s’imposeront, et qu’il faudra aussi surveiller au cours des prochains mois, comme la socialisation des marques, les recommandations des utilisateurs et la curation de contenus.
Via TC Group Solutions, Xavier Bouhet, Lionel Reichardt / le Pharmageek
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"The goal is to do business with people who believe in what you believe, NOT in what you do."
TEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Action About TEDx, x=independently organize event In the spirit of ideas w...
This is a 2-year old video with fabulous 'evergreen' insights for us all. I love the model Simon Sinek shares with us, explaining how we normally think/talk. He then goes on to invert the model to show us why great leaders are able to create amazing change.
Start 2012 with a bang.
*(Thanks to Karen Dietz for uncovering and promoting this great video. It is truly inspirational.) Via Robin Good, Lionel Reichardt / le Pharmageek
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carte de voeux 2012 pour tous les pharmaciens de France (RT @supergelule: Un pharmacien (vraiment) en colère : http://t.co/LLfHUdLh #lachute...)...
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The infographic may seem to some to be a modern phenomenon; but not many know of the true origins and purpose of an infographic. For one thing, it isn’t an invention of the digital medium, it is merely popularized by it.
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La recommandation ne vient pas de n'importe qui puisque c'est le Conseil de l’Ordre des médecins en personne qui encourage les praticiens à prendre possession de la Toile.
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