Best of Pharmageek | Analyses, interventions & inspirations

I recently presented at the Beryl Institute conference on patient experience.

Secret 1: Read the right books . In this age of blogs, Twitter, Pinterest and Facebook, picking up a book (or ebook), may seem old-fashioned and quaint. However, the beauty of books is that they provide an opportunity for deep reflection with minimal distractions. Take the time to read a number of business books focusing on the power of storytelling and the changing digital world. You won’t regret it.

Secret 2: Let the machines do the work . I’m addicted to content related to technology and health. Yet, like you, I don’t have time to find the latest information. However, I’ve found a great way to keep up: I let machines do the work for me. Here are two tools I use that may be helpful to you: Twitter and a mobile app called Zite. These technologies have cut down on the time I used to spend finding great content. See if they work for you.

Secret 3 : Embrace your role as a digital health storyteller. In February, the Altimeter Group’s Rebecca Lieb published a great report on the role content is playing within organizations, called “ Content, the New Marketing Equation.” It’s not enough to push content using the latest technology and to hope it sticks. Creating great content requires developing new skills and training people to think hard about the stories they want to tell. This is the key to capturing attention in an environment where it is a scarce commodity.

Secret 4: Know the fundamentals of how and why people consume digital and social media health content. Technology doesn’t matter, people do. If you’re in the business of creating health content online, understanding the fundamentals about why people consume information via social media and the Web is essential. In our report “ Digging Beneath the Surface: Understanding the Digital Health Mom ,” we discuss three ways (embedding, socializing and proacting) online content reaches moms and influences their perceptions. The insights in the report can be applied to many other audiences.

Secret 5: Understand how and why online health content inspires action (changes behavior). Our ultimate goal as health marketers and communicators is to inspire action. We know we need to shift from “push” to “pull” strategies. We recognize owned and earned media is important. But, we have a major problem: producing content is easy, understanding whether it gets people to take action is hard. As an industry, we have a long way to go in terms of understanding why certain digital health content changes behavior. We’ve written an ebook packed with tools and strategies you can use to deepen your understanding of this every important topic.

In creating a business strategy for your business, you need to be conscious of the need for the output to be understandable and interesting, to those who have to embrace and implement it.

To be effective, the strategy developed must not only be of substance, but must also be

sufficiently intuitive, creative, visual and have emotional appeal. To achieve this outcome your strategy development process needs to be more meaningful and value-adding.

This excellent article, suggest building your high impact strategy around five F words, these being Focus, Follow-through, Feedback, Flexibility, and Fun.

Une nouvelle Infographie pour cerner le marché Francais du Médicament.

Pas trouvé beaucoup de données sur 2011 donc je suis parti sur 2010 avec le Rapport de l'AFSSAPS 2010, le mémento du médicament de la Mutualité française et les chiffres diffusés par le LEEM.

Quelques petites différences parfois sur les chiffres notament dues à la base prix : côté pharma et AFSSAPS on part plutot sur du prix Fabricant HT venant du GERS..côté Mutualité on est sur du prix TTC venant de l'IMS..mais les grandes masses sont là.

Pour 2011 je ferais une mise à jour mais trois grandes tendances émergent :

- le ralentissement du marché global, avec le marché ville qui reste stagnant et le marché hospitalier dont la dynamique ralentie,

- la multiplication des plans sociaux côté industrie avec un chiffre de 28 PSE sur 2011 d'après mes informations

- le recul du marché des génériques en volume (-3%) pour la première fois depuis 1999

2012 est déjà annoncée comme l'année de la récession pour le Médicament en France..

A suivre donc

DocNow, la start-up proposant une aide au diagnostic médical sur smartphone a été désignée start-up du mois d'Avril (Bonne idée bien mise en pratique !

Le conseil de l’Ordre des médecins s’apprête à lancer un nouveau service : la possibilité pour un médecin écrivant sous un pseudonyme de le faire enregistrer et certifier par l’ordre.

1er MAI 2012..entrée en vigueur du décret paru le 29 avril 2012 établissant la mise en place de l'Agence Nationale de Sécurité du Médicament...

C'est l'occasion de faire ma première INFOGRAPHIE

Qu'en pensez vous???

Bon 1er MAI à tous avec beaucoup de bonheur .....

An animated journey through the exciting world of ehealth. eHealth is better healthcare and a healthier life through digital technology.

Infographic on physician-patient communications. What patients do more of the talking? (Check out this #Infographic on physician-patient communications. Do patients do most of the talking?

From Videoinfographics.com: "This video explains how Brandseye software works to keep users informed about how their brand is perceived online and allows them to manage and shape your online reputation.

Though the graphics, visuals and animations are interesting and engaging, what sets this video explanation apart for me is a nice narrative structure that begins by showing the pain a real world business experienced from the problem that this product is intended to solve.

It uses a successful common simplified story structure – situation/complication/resolution."

Original video: http://vimeo.com/37654831 ;