Best of Pharmageek | Analyses, interventions & inspirations

Exercice de synthèse pour mieux comprendre les enjeux et les particularités de chaque étape de l'évolution du web.

Robin Good: If you consider, like I do, "infographics" as visual presentation tools, I strongly suggest you to browse through this excellent slideshow by Robin Richards, which provides an overview of why infographics are important, gives a glimpse of their history, application and creation and gives a good insight on what makes them truly effective. 

The secret key is in "using data" to tell a story, and NOT to paint a colorful poster of cute statistical charts.

Great examples and tips are all included.

Recommended. 9/10

Original presentation: http://www.slideshare.net/ripetungi/why-are-infographics-important 

Digital healthcare marketing trends to watch out for in 2012 | Features Article | Alastair McQueen, Senior Copywriter at eBee, explores the five hottest trends we’re likely to see in digital healthcare communications in 2012 | Communiquélive...

88% of US businesses are now actively monitoring online feedback and conversations online, according to a Forrester Consulting survey released today (click on headline for full article).

If monitoring audiences online is common practice in most industries why is not standard practice for pharma brands? Pharma brands traditionally aggregate a wealth of data on its customers (from market research, customer lists and sales data), but should it pay more attention to online information? For any marketer understanding the sentiment, conversational language and influencer of your brand is vital to help shape marketing and communication plans. Traditionally monitored by expensive market research online monitoring can provide a more cost effective alternative. This data provides an opportunity to provide better communication and engage for a brand in any communication channel.

The rise of social media has meant that any issue can be amplified to become a full on crisis, which could have dramatic implications on any brand or company. As part of any crisis management strategy for any large organisation social media monitoring is slowly becoming a “must have” rather than a nice to have. With healthcare being a highly emotive topic, pharma brands should aware of potential online issues and create strategies to reduce risk.

Online monitoring while overlooked by many pharma brands or viewed as a one off exercise should be taken more seriously. The digital footprints left behind by online conversation and interactions can be a valuable resource to improve marketing effectiveness.

Sans faire l’unanimité, les différents médias, ou les différentes agences, qui se sont risqué(e)s au jeu des tendances se recoupent assez souvent dans leurs observations. Sans surprise, l’émergence fulgurante du marketing mobile et de la téléphonie intelligente (smartphone) figure en tête de listes. Toutefois, les observateurs soulèvent aussi d’autres nouvelles tendances importantes qui s’imposeront, et qu’il faudra aussi surveiller au cours des prochains mois, comme la socialisation des marques, les recommandations des utilisateurs et la curation de contenus.
Je vous propose donc une liste des 10 tendances qui reviennent le plus souvent à travers les plus importantes publications...