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Scoop.it!
Everything you need to learn how to live stream to a Facebook Event. 
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Scoop.it!
What if, during your next launch or sale campaign, instead of trying to drive your followers off their favorite platforms, you brought the products right to them, and their wallets.
Mike Allton's insight:
What if, during your next launch or sale campaign, instead of trying to drive your followers off their favorite platforms, you brought the products right to them, and their wallets. My latest article for The Social Media Hat delves into three ways you can use powerful eCommerce integrations right within Facebook, Pinterest and Instagram. And you don't even have to have a full-blown eCommerce shop of your own! This works for affiliate and digital products as well.
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Wouldn't it be nice to have a community of fans that loved your brand and engaged with you on Facebook? Bella Vasta tells us how to do it using Facebook Groups.
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Facebook F8: What Marketers Need to Know Right Now
Mike Allton's insight:
Check out this great summary and live blog from F8!
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Evergreen Content is crucial for your marketing efforts, but does it hurt or help Facebook Reach? Read and listen to see the data drive results!
Mike Allton's insight:
Should you share evergreen content repeatedly to Facebook? If so, how often? What happens when you do? In this experiment for the Agorapulse Social Media Lab, I set out to determine exactly that.
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If you are struggling to regularly create rich content for your blog and all of your social channels month after month, this technique will blow your mind - and drive real business results!
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Being able to use equipment like a DSLR camera to produce truly high-quality video streams is a real differentiator in a world where everyone can go live from their phone.
Mike Allton's insight:
Wanna know how the pro's are making their live video looks AWESOME? Check out how +Stephanie Liu and I use DSLR cameras for *magical* live video. This'll work with different social networks, as well as different video platforms, including Skype, Appear.in, BeLive... you name it. Turn your DSLR into a webcam! Plus, *BONUS* - how to add GREAT audio with a mixer!
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Three reasons why allowing yourself to get sucked into debates on Facebook is likely a waste of time.
Mike Allton's insight:
A field guild for those of us who so desperately want to participate in online discussions and debates, without seeing them degenerate into vicious arguments and piercing personal attacks.
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Over on Facebook, if you want to promote your upcoming live video with an Event, it's a great way to get people interested in what you're going to talk about. But up until now, the live stream itself always appeared separately on your Page, not within the Event itself.
But now, thanks to some updates from Facebook and this clever guide from Stephanie Liu, you can have your cake and eat it too.
In this article, Stephanie walks you through how to set up your event and how to set up your live so that event attendees get notifications and see the live right within the event!