The Content Marketing Hat

One of the many reasons I started doing written interviews with incredible content creators was the hope that, through their answers, we'd catch a glimpse of one or two vulnerable moments that we would relate to. Stories about their past that, to us, represent our present or future.

It's like seeing someone you trust and admire admit that they, too, have struggled. They're human after all. That gives us hope and solidarity. And today's interview with Ann Handley is no different.