AVIA OTT NEWSLETTER

Apple TV+ is rolling out as an add-on subscription on Prime Video in India, priced at 99 rupees ($1.20) a month.

In a new analysis of Australia’s evolving entertainment landscape, research firm Media Partners Asia (MPA) projects the country’s video industry will reach $12.3 billion in total revenue by 2030.

Bundling, password crackdowns and price increases will only go so far for subscription streaming platforms. Up next may be a return to aggregating content from different providers, like traditional pay TV packages did.

According to Ampere’s Consumer data, more viewers than ever now trust the personalised suggestions offered by streaming platforms rather than the traditional favourite – recommendations from friends and family.

A new Deloitte study shows that Gen Zers are choosing social and creator-driven content over big-budget entertainment, as consumers overall feel a price pinch over streaming.

At Series Mania, Prime Video executives Nicole Morganti and Thomas Dubois highlighted the platform's commitment to delivering diverse international originals that resonate both locally and globally.

The domestic over-the-top (OTT) service Tving has decided to restrict sharing accounts with users outside the family, similar to Netflix.

Netflix is on track to surpass YouTube in total video revenue for the first time in 2025, according to Omdia data presented at MIP TV London 2025.

Pan-Asian streaming platform Viu has expanded its lineup of originals and is gearing up to open the call for proposals under its co-investment project with KOCCA.

A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into their language diversity, media consumption and social identity.

79 per cent of consumers feel that if they’re paying for a streaming service, they expect no ads at all, while 81 per cent say that watching ads is a fair trade-off for access to free content on streaming, according to Tubi's latest report.

Consumers are struggling to find differentiation among the big streaming services, Hub Entertainment Research found in its annual Evolution of Video Branding study.

Southeast Asia's premium video-on-demand market saw robust growth in 2024, with total industry revenues jumping 14% to $1.8 billion.

It has taken a few years, but more legacy Hollywood studios’ streaming businesses have started turning annual profits, with the rest touting progress toward that goal.

According to viewing data observed by Digital i, by the end of Q4 2024, 88 per cent of Prime Video subscribers across North America, Latin America, APAC and Europe were on ad-supported plans.

The rise of streaming services has ushered in a new era of ad-free entertainment. But the days of uninterrupted viewing may be coming to an end—at least for some.

Wurl, a leader in the streaming TV industry, today published its latest iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry.

Per Deloitte's 2025 Digital Media Trends report, US consumers spend $69/month on average for video streaming — and 47% said they pay too much.

NBCUniversal will launch 40 FAST channels on LG smart-TVs under an expanded partnership agreement reached by the two companies.

The Apple TV+ premium subscription service is losing more than $1 billion per year, according to an anonymously sourced report by The Information published.

New research from FreeWheel and GWI reveals that streaming TV is rapidly becoming a popular way to consume content, regardless of age.

Sports fans in the U.S. are as likely to watch live games on streamers as they are on broadcast or cable networks.

Growth in online consumer spending is expected to outpace that of the media and entertainment sector.

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues to take up a greater slice of consumers’ media time.

Research from Ampere Analysis shows that total revenues from paid streaming services (including subscriptions and advertising) surpassed public TV revenue (from taxes, licence fees and advertising) in Europe for the first time in 2024.