Digital & Mobile

Cela fait 5 ans que Free Mobile est arrivé en France. Depuis, le tout illimité est devenu un standard chez tous les opérateurs de téléphonie mobiles.

Pour la première fois, les dépenses sur mobile ont été supérieures à celles sur desktop, d'après le rapport de l'IAB.

Mobile devices are becoming a more popular way to bank online.

The amount of money exchanged on Paypal-owned app Venmo doubled last quarter from the same period last year.

Could targeted and interactive text messages to Medicaid patients improve disease management and boost primary care visits? That’s something Harvard researchers, in partnership with mPulse Mobile, plan to find out. Mobile health engagement leader mPulse Mobile just announced the new effort, which will be tackled in cooperation with researchers at the Department of Health Care …

Mobile payment platforms debuted amidst tremendous buzz. Although the platforms launched successfully, most consumers continued to use traditional payment methods, pushing business owners to delay their mobile-first strategies to a later date. But that is changing and retailers need to be ready.

As more and more banks shut their branches, we looked at what it’s actually like to go mobile-only in the banking world.

Faire des captures d'écran vidéo sur Android pour un tutoriel ou une démonstration.

Mobile sales are growing rapidly, but many still fail to properly account for them in their analytics. Most Americans use mobile devices at some stage in t. Marketing topic(s):Mobile marketing strategy. Advice by Expert commentator.

Les Français reçoivent en moyenne 4,3 SMS publicitaires par mois et 95% de ces messages sont lus. Si l'impact marketing du SMS est indéniable, certaines vo

Il s'agit de la troisième application de paiement mobile lancée en Suisse après Twint et Apple Pay.

With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset.

The IAB reports that digital ad spending in the U.S. surged 22% to a record $72.5 billion in 2016, as mobile made up more than 50% of the market for the first time.

Monoprix serait sur le point de tester une application mobile qui permettrait de régler ses courses directement sur son smartphone, sans passer par la caisse. Une initiative qui vise à fluidifier l'expérience client en magasin, comme le propose le scénario Amazon Go, sans réaliser d'énormes investissements technologiques.

Consumers around the world spend an average of 60 percent of all their digital time with their mobile devices — that number is 71 percent in the U.S. — but the top business categories still have a ways to go in getting dollars to match. “The dominant share of digital time represented by mobile, globally, highlights the … Continue reading How Being Mobile-First Changes Consumers’ Actions

In a recent Econsultancy survey, we asked marketers whether they work to engineer mobile moments which reflect well on their brand.

This week, MMW learned that Reveal Mobile — a leading innovator in monetizing location-based audience data — is rolling out Social Direct, a new platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns. The company rolled out the red carpet this week for the platform …

If you are looking forward to bring a revolutionary app, there is a need to possess required skills and have knowledge of mobile app development trends.

The following is a guest contributed post by Robert Ferrari of Bare Tree Media There is little doubt that stickers are having a moment. In 2016 more than 6 billion stickers or emojis were sent every day on mobile messaging apps. Stickers are even the theme of Apple’s latest advertising campaign that is aptly titled …