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Scoop.it!
Henrik Safegaard - Cloneartist's curator insight,
July 24, 2013 4:07 AM
In many ways, piracy is the "Wild West" of Europe, in that it was heavily romanticized and now the popular conception of what it was like is far more fiction than fact. Click the headline to watch all the pictures and read the fascinating and inspiring article. 
Asil's curator insight,
August 3, 2013 7:36 PM
And remember, every September 19th is "Talk Like a Pirate" day. [http://www.talklikeapirate.com/]
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Sara Rock's curator insight,
March 14, 2013 2:16 AM
This is an interesting way of looking at branding in a changing enviroment. How does a brand relate to a particular superhoreo & vice versa? Obviously this has nothing to with real world branding but it does create some interesting ideas around how a brand portrays itself. In todays society we already use sports heroes & high performance athletes as brand endorsers-wht not super heroes? It also looks more at how that figure would represent the brand-are they suitable? Do they relate to the target market? Is it something that works in engaging the consumer?Does it fit with the company vision? 
Obey Baitalmal's comment,
March 17, 2013 4:06 AM
I absolutely agree with sponsorships, but there is one important thing the marketing must keep in mind that the superhero could in a matter of time behave badly somehow and that will end up with a negative impact for the brand.
Marlene's comment,
March 20, 2013 5:39 PM
I agree it is interesting. I would think that it would be mostly a powerful message delivered to children from an early age as they are most likely to respond to it in a more. I don't think it ties in with the company vision and don't think it would work for everyone. It could be that this method is only used for some brands with in a company and should not be the overall complete choice of branding association. I personally would not associate with it but can see that it could work for certain market segments on specific brands but only really to create a bit of a buzz or to get interaction going. I worked for a company that sold in gaming a while back for www.miniclip.co.nz where you can install your brand image into the game itself that children of different ages use and that does seem to work and can generate results. It depends on how it is used to communicate to it’ targeted audience.
Scoop.it!
mariasimona's comment,
March 12, 2013 1:07 AM
Con este juego, ya no hay que cazar los insectos y luego atravesarlos con un alfiler.
Pagina Uno's curator insight,
March 16, 2013 4:16 AM
La nuova collezione di insetti by LEGO.... molto dettagliata! |
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