Slowly but surely, linear TV buying is getting modernized

Strategy Leaders: Advocating for a 100% TV-focused plan is as wrong as advocating for one that is 100% digital, writes Wavemaker's head of audience intelligence.

The way advertisers think about TV is changing as it shifts from linear to ad-supported streaming. Here are three developments shaping TV ad measurement, streaming behaviors, and consumer targeting.

We explain some things that seem to be baffling people at NAB, Possible and MIP this week.

The winner of attention as it drags up other channels and is constantly evolving.

Advertisers' opinions on the effectiveness of digital video ads have declined in the past year while TV, including CTV, has gained ground.

A report from Intertrust reveals broadcast TV will continue to be viable for the foreseeable future, despite the growth of streaming, and suggests the video ind

As cookies are set to disappear, a look at why CTV is the perfect substitute.

Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared

More than half (56%) of adults in the UK, Germany, Spain, Italy and France are willing to watch ads on TV in exchange for in response to the rising costs of streaming subscriptions, reveals a Samsung Ads Europe consumer study.

More than half (56%) of adults in the UK, Germany, Spain, Italy and France are willing to watch ads on TV in exchange for in response to the rising costs of streaming subscriptions, reveals a Samsung Ads Europe consumer study.

Three quarters of all media buyers say TV is now defined as both linear and streaming platforms; 70% say TV should be sold in the basis of impressions, according to TVSquared

More than three-quarters of households in Europe’s top five countries now watch connected TV services.  According to research carried out by Magnite across the UK, France, Germany, Spain and Italy, 78% of households in these countries watch CTV.

As cookies are set to disappear, a look at why CTV is the perfect substitute.