Truly integrating connected TV and TV ads are critical for a converging and fragmenting video world.  There is no question

Strategy Leaders: Behavioural targeting on digital and TV avoids lumping together audiences based on ages and households where advertisers can customise the reach of their campaigns, writes Nina Franck.

Automation is also making its way onto TV advertising with a heavier focus on programmatic buying and content recommendation algorithms.

Connected TV may be online advertising’s go-to golden child – but CTV buys can be risky, says Chris Kane, founder of Jounce Media.

Elon Musk on Friday named longtime media executive Linda Yaccarino as the new CEO of Twitter, months after he promised to step back from the role.

Now that YouTube has become the streaming service people spend the most time watching on TV screens, it’s becoming hard to argue that YouTube isn’t TV.

TV advertising is in the midst of a total transformation, driven by the prevalence of online streaming services that have led to a shift in consumer behavior and a new era of content consumption. I

Or, as one industry denizen tells us, being ad-supported is 'a hard way to make a living'

Globally, there’s been a slump in demand for TV (and video) advertising. The Drum explores what the market leaders are blaming it on... and how they plan to navigate it.

The winner of attention as it drags up other channels and is constantly evolving.

Despite progress in new kinds of audience metrics, Nielsen’s old-school viewer panel will remain the mode of choice for this year’s TV upfront buying season.

We explain some things that seem to be baffling people at NAB, Possible and MIP this week.

The way advertisers think about TV is changing as it shifts from linear to ad-supported streaming. Here are three developments shaping TV ad measurement, streaming behaviors, and consumer targeting.

The real challenge is how to manage reach and frequency across platforms where most consumers are reachable by both linear and addressable.

Home Analysis How broadcasters increase their share-of-time in digital Analysis Competition for eyeballs in the streaming space is fierce, and Ampere Analysis has provided some pointers on how broadcasters could increase their share of viewing time when it comes to premium digital video.

Strategy Leaders: Advocating for a 100% TV-focused plan is as wrong as advocating for one that is 100% digital, writes Wavemaker's head of audience intelligence.

Outstream ads, better instream ad targeting and more interactive user interfaces are making it easier for viewers to discover new content.

Despite high CPMs, data fragmentation and murky measurement, advertisers are still sold on CTV.

With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks. With the growth in mobile, TV broadcasters should look at the content and technology that can accompany viewers across screens to avoid media breaks.

YouTube is barreling into the CTV space, and legacy programmers are putting their collective foot down about what counts as premium content.

Ask most industry experts about the advantage of advertising on streaming platforms, and chances are they will tell you “better targeting.” It’s true that streaming TV offers much better targeting

How children use social media is changing, with less posting taking place and more platforms being used as search engines to answer questions, according to a new report from regulator Ofcom.

VIP+ Analysis: The U.S. may dominate FAST, but media companies should look to markets in Australia, Canada and the U.K. to grow revenues.