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October 31, 2022 8:14 PM
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Customer Lifecycle Overview
The customer lifecycle starts with a business getting a potential customer’s attention and covers the steps they go through until they become a loyal, returning customer.
There are generally five stages to the customer lifecycle:
Reach – This is the step where a customer will become aware of a product or service. Awareness can be through social media, advertising, webinars, online content, or the ever-important word-of-mouth.
Acquisition – At this stage, potential customers gain more information about the product or service. They might compare prices, read reviews, and try features before making a purchase.
Conversion – Consumers make the buying decisions at this stage. This could be a one-time purchase or the start of a subscription.
Retention – Once a customer has made a purchase, the next goal is to keep them as a satisfied customer who will continue using the product or service and make repeat sales.
Loyalty – This final stage is where customers become brand advocates. They aren’t only satisfied with the product or service but also recommend it to others.
Content creation shouldn’t just be targeted at reaching customers. It should also aim to keep them active, engaged users of your product or service. At every stage, curated content can play a role in how successful a customer relationship is. Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com/?s=curation https://gustmees.wordpress.com/?s=blogging https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/ https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Content+curation
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October 11, 2022 5:19 PM
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October 4, 2022 7:14 AM
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Let’s face it: many bloggers, brand executives, and small business owners find it tough to constantly churn out new, high-quality content for their readers. However, you also have to put out new content consistently if you don’t want your site to slip down Google’s search engine rankings or lose the attention of your target audience.
What if there was another way to keep up with content needs without always writing new pieces? Turns out, there is – content curation. Let’s break down 5 ways to curate content and keep your blog fresh.
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August 5, 2022 8:26 AM
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AI tools support marketers in every marketing stage, from ideating to strategizing and publishing content. You can improve your current marketing efforts and customer experience with AI content creation tools. Even predicting the future of business is possible with AI! Deploy a chatbot or gather sufficient past customer data to extract valuable insights about buyer behavior and formulate marketing campaigns that align with the information.
With AI learning and growing every day, your business is set on the path to flourish and scale tremendously one day at a time. All brands must continue to leverage the full benefits of AI and human intelligence and labor in their marketing efforts to reach the right audience at the right time. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing
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July 20, 2022 4:24 PM
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While it sounds clichéd already, content is still king in digital marketing. And given that content is the first thing a user sees, it will continue to be king. Another thing is that user preferences and behaviour change:
Now they are looking for authentic and relatable content, so the challenge for every marketer is to provide the audience with high-quality assets, which formats would be engaging yet relevant to the business message and tone of voice.
Below are seven content types that will help you attract and engage users in 2023.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogging
https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing
https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO