21st Century Learning and Teaching

So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.

First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.

But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.

I think that’s smart. Here’s why:

Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.

There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.

Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from someone else and share it with your audience, you may be falling prey to this dangerous trend.

You may assume that convenience is the primary issue; however, a lack of confidence may be to blame.

How a lack of confidence hurts your writing
Confidence is a fickle thing. One minute, you can have all the confidence in the world and the next moment it’s gone. There are so many different factors in play and the average person has a pretty poor outlook on their potential.

“Often people think of confidence as something that the lucky few are born with and the rest are left wishing for. Not true,” business consultant Margie Warrell assures people. “Confidence is not a fixed attribute; it’s the outcome of the thoughts we think and the actions we take. No more; no less. It is not based on your actual ability to succeed at a task but your belief in your ability to succeed.”

When you look at writing, in particular, this means confidence isn’t tied to your talent as a writer, but in your belief that you can be successful. Once you look at it through this lens, it becomes apparent that a lack of confidence can have a tremendously negative impact on your efforts.

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https://gustmees.wordpress.com/?s=blogs

https://gustmees.wordpress.com/?s=curation

There are so many pitfalls in content marketing. Here are 5 content marketing mistakes that scream amateur.

Your goal should be to create content that is instantly helpful to the reader. Make their life better in some tiny way. By giving them an instant return on their time, they’ll continue to invest time reading your content.

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A healthy blog is the cornerstone of a successful content marketing campaign. In this post, we show you how to leverage clever headlines to generate buzzworthy content!

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy

https://gustmees.wordpress.com/?s=blogs

Thousands of blogs are launched every single month, yet only a few ever last more than a few weeks. Here are 4 types of blogs that will help you drive results.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

If you want to be a successful content marketer, you need to have the time, energy, and motivation to produce large volumes of high-quality work. Even the most naturally motivated writers may find themselves unable to move forward if they aren’t in an environment conducive to that production.

Ideally, you’ll be able to find, in general terms:

Inspiration: to stimulate your creativity and help you come up with more original ideas.

Focus: to keep you as productive as possible and minimize time waste.

Comfort: to reduce your stress levels (and risk of injury).
Collaboration: to keep you in close contact with other people.

Learn more / En savoir plus / Mehr erfahren:

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

My main focus with this article is showing you the 5 examples of how to use content to create awesome content marketing strategy.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

Does the average person even know or understand what a blog is? Do professionals understand how blogs influence their profession? Are teachers using blogs as both relevant reading and writing tools? Are students using blogs to create their voice? Do people in general see any importance in blogging to reflect, question, criticize, or improve the world in which we live?

Do blogs have a value in our world today that is at least understood, if not appreciated, by those who should? Does the access to blogs require too much tech savvy, critical thinking, and a mindset different from the 20th Century to prevent the acceptance of blogs as a change force in our 21st Century world?

Will a large enough group of people even read this post to make a difference or will people need to print it out to share copies with others?

[Gust MEES] Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/2013/03/25/practice/

https://gustmees.wordpress.com/2016/06/06/blogging-is-it-difficult-i-guess-not-a-all-follow-my-advice/

https://gustmees.wordpress.com/2013/03/25/practice/

https://gustmees.wordpress.com/2013/10/14/practice-using-blogs-for-home-work-to-get-ict-skills-and-creativity/

https://gustmees.wordpress.com/2014/07/21/learning-the-basics-of-html-to-use-in-blogs/

https://gustmees.wordpress.com/2014/08/06/learning-the-basics-of-html-to-use-in-blogs-creating-faqs/

https://gustmees.wordpress.com/2016/09/22/blogs-tips-and-tricks/

Yet, note that I don’t write articles to get the approval of a teacher or another person. I write and share because I am compelled to do so. I consider it a personal calling to stretch myself and others to consider the challenges and opportunities of life and learning in a connected and digital age. I write the article whether ten people read it or ten thousand people read it. As I often draw from the wisdom of Isaac Asimov to point out, Writing is just thinking with my fingers.” I write to think and to share those thoughts with others.

I believe that ideas matter and that, too often today, we turn our ideas into propaganda by only making them visible in their finished and polished formats. I want people to see my ideas in their naked or raw format as well. They are ideas without the lipstick, without being dressed to impress.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=listening

https://gustmees.wordpress.com/2016/09/22/blogs-tips-and-tricks/

Search Engine Optimization (SEO) is the art of optimizing your online resources for higher rankings in search engines. You can always buy top ranks at Google or Bing, but do you have the budget? As a Startup, you probably don’t, especially in highly contested niches! Still, there are many way...

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http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=SEO

. . YOU created your blog, WHAT to take care about now!? . SO, you created a blog; hopefully you did read my advice on my previous blog posts. Let us have a look back on those blog posts and finding out WHAT WE can do BETTER to have success in the internet blogging community:…

It's no secret that consumers are getting smarter an smarter everyday.

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Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are:

The leads you attract aren’t very interested in your offer.
You aren’t generating enough traffic to your opt-in pages.
Refining your content marketing strategy can be the best way to address both of these problems. Here are some ways content can push your list building strategy into overdrive.

Build a personal brand

Why do people subscribe to your email list? It’s not necessarily because they think you will give them free stuff but rather VALUE. Depending on your business, that value may come in the form of monetary discounts or insight to help them in some way. Building your personal brand gives people the confidence to know that you are knowledgeable in a specific area and that there’s value in subscribing to your email list.  

Find social platform. Are you a chef? You should be creating amazing Instagram posts of your food. Motivational speaker? Facebook videos should be your daily activity. Digital marketer? I should already be in your funnel.

Collaborate with other personal brands. While you’re making a name for yourself it’s critically important to collaborate with other personal brands to expedite your follower growth. Identify thought leaders in your space and create content together. If you’re a digital marketer, that could mean going on their podcast to share insights from recent campaigns that their audience will find valuable.

Read more in the article...

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

The challenge of dwindling attention spans
There’s a well-recycled statistic out there that says the human attention span has dwindled from 12 seconds at the start of the century to less than 8 seconds today. And while some people argue the legitimacy of this data point, the reality is that attention spans certainly aren’t getting any better. The multisensory nature of the internet, social media, and other digital technologies is rewiring the human brain and making it harder for people to stay focused on singular tasks and objectives – both online and offline.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

À l’ère du Big Data, l’intelligence collective des êtres humains permet de générer de nombreuses données pour résoudre certains des principaux problèmes de l’humanité. De même, elle permet d’analyser certaines données plus efficacement que les algorithmes informatiques. Découvrez la relation étroite entre intelligence collective et Big Data.

Intelligence collective : définition

La notion d’intelligence collective désigne une intelligence de groupe, ou une intelligence partagée émergeant de la collaboration, des efforts collectifs ou de la compétition entre plusieurs individus. Cette intelligence collective permet de prendre des décisions par consensus. Les systèmes de vote, les réseaux sociaux, et les autres méthodes permettant de quantifier l’activité de masse peuvent être considérés comme des intelligences collectives.

L’intelligence collective peut être perçue comme une propriété émergente de la synergie entre le savoir offert par les données, les logiciels, le hardware informatique, et les experts de domaines spécifiques, permettant de prendre de meilleures décisions au moment opportun.

Plus simplement, l’intelligence collective résulte de l’association entre les humains et les nouvelles façons de traiter l’information.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Intelligence+collective

Salespeople and marketing types both toss the word 'lead' around a lot, but they don't always agree on what it means.

Most salespeople define a lead as someone who matches the criterion the salesperson has established and who has the need, reason and/or interest in pursuing the product.

However, marketing professionals tend to define a lead as anyone who might have those qualities, and believe that a lead that proves to have the desired attributes is considered to be a 'prospect.'

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http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Leads

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

Business people searching for the ideal #marketing channel to engage prospects should look no further than social networks. Social media provides companies with ample information to create messages targeted to valuable niche audiences, and given the statistics, it’s inevitable that the audience you are trying to reach is on at least one social network. But it is no longer enough to just “show up.”

To stand out online, companies need to create an engaging social presence. This article will look at 10 ways to create a compelling social presence online.

Learn more / En savoir plus / Mehr erfahren:

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

Blogging is a trendy activity in today’s marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in the marketplace. The more popular a blog becomes the better awareness will the business receive.

Perceive your own business like a powerful mechanism that can satisfy a specific target audience. However, before your products or services get to satisfy anyone’s needs or solve anyone’s problems, you –the brain of the company – has to supply a consistent flow of interested customers.

How do you do that? Well, you can run a blog and deliver massive amounts of traffic to your business offer. Thousands of people will hear about your brand’s name, and that’s only because they’ve been tempted to arrive to and consume one of your blog posts. In fact, here’s a list of benefits that blogging shall bring to your business performance:

More traffic towards your business website through SEO channels.
Blog posts’ call-to-actions (CTAs) generate new leads and potential sales.

Improves your authority in the field because of the quality content you share.

A great feedback machine (ask visitors at the end of posts to share insights).

Your business can become viral because one blog post becomes viral.

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https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

Do you want more social traffic to your blog posts? Discover how to successfully cross-promote your blog posts on top social media platforms.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/2016/09/22/blogs-tips-and-tricks/

https://gustmees.wordpress.com/2016/06/06/blogging-is-it-difficult-i-guess-not-a-all-follow-my-advice/

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business

It wasn’t too long ago that student use of “chatspeak” — texting shorthand, Internet slang, or even emoji — in the classroom seemed as if it might signal the end of grammar and the death of proper English. But with 78 percent of teenagers having access to cell phones, and the majority of children picking one up by age 12, chatspeak is here to stay.

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http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=modern-education

https://globaleducationandsocialmedia.wordpress.com/2014/01/24/updated-twitter-knowledge/

Blogger teilen sich nicht nur gerne mit, sie haben auch etwas zu sagen. Trotzdem kommt es vor, dass du gerade nicht den richtigen Einfall zu fassen bekommst. Oder gar keinen hast.

Vor allem diejenigen, die nicht für sich selbst bloggen, sondern das im Auftrag tun, die Corporate Blogger kennen das Problem. Schließlich gibt es Termine, Auftraggeber und Vorgesetzte. Da kann man sich schon mal schwertun.

Trotzdem kann der Bloggerblues jeden von uns überkommen. Dann sitzt man da, bläst Trübsal und wünscht sich eine Idee herbei. Eine Idee wäre jetzt die Rettung – oder eine Methode.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/2013/06/01/what-you-should-know-about-blogging/

https://gustmees.wordpress.com/2016/06/06/blogging-is-it-difficult-i-guess-not-a-all-follow-my-advice/

 http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Blogging