21st Century Learning and Teaching

Writing well-researched content containing over 1,200+ words is often a requirement to gain a higher position in Google search results. When trying to score more points with SEO, web writers often forget that it’s not a search engine that reads posts, but a human being. 

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

Why do you need to balance your SEO?
Search Engine Optimization (SEO) is the practice of using keywords, keyword phrases, and other marketing tactics to improve your rankings on search engines. The higher you rank on search engines such as Google, Bing, or Yahoo, the better chance you have of being found by people searching for the products or services you offer. 

But there is a fine line between adequate use of these keywords and overuse — which can actually harm your rankings in search results. So how do you know when you’ve reached that fine line?

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=SEO

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. 

It may come as no surprise that most readers will want to read posts that interest them, as opposed to long-winded articles that are nothing more than sales pitches. As a brand, it is your job to get over your ego and what you perceive are your main needs – to promote your product or service. Instead, you’ll need to start catering to the interests and needs of your audience first. 

Once you make this shift, you can expect to see the results you were hoping to achieve with the hard sell. You’ll get more checkouts, a more loyal readership, and more engagement on your posts. Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. 

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

Content marketing’s an important component of any business marketing strategy. Content includes blogs, white papers, videos, and infographics. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021.

Because content is online, you might think it will automatically reach international audiences. But that’s not always the case. To expand your business overseas, you need a global content strategy. This article will look at what a global content strategy is and how to create one.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

In the digital age, marketers, small business owners, and entrepreneurs often ask one question about social media: “how do I stand out from other accounts?”

It’s no secret that social media is a powerful marketing tool. Big brands like Wendys have used it to turn themselves into pop-culture icons, and small businesses can carve out a space in their industries without shilling for expensive marketing campaigns. 

However, an estimated 3.96 billion people will use social media in 2022. The average user consumes content on 6.6 platforms and spends 2 hours and 25 minutes on social media daily. 

With so many active users, social media is saturated with content — making standing out tricky. 

That’s where Search Engine Optimization (SEO) comes in. SEO can help you create posts that appear in search results, rank better, and grab people’s attention effectively. 

How do you use SEO for social media? Read on. 

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

What is employee-generated content?
Employee-generated content (EGC) is exactly that: content created by employees. It’s a form of user-generated content (UGC), which many brands are using as a more trusted form of marketing. Employee-generated content can be anything from social media posts to reviews on Glassdoor. But it’s always based on authentic employee ideas and beliefs.

Many brands now realize the potential of EGC to reach customers and employees. You can also use it in HR and marketing, or even on your Salesforce open CTI and CRM platform. For instance, 52% of communications and HR teams use EGC on internal channels. Why? Because employee content has many benefits over traditional marketing.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

What makes content relatable?
Your content is relatable when there is harmony between your audience and your goals. That means your readers will agree with whatever you say.

Does that mean you have to talk about positive things to strike harmony? Nope. You can also share something difficult to hear. But your content should connect with it on an emotional level.

Sharing personal stories about your brand is an excellent way to make your content relatable. Such content easily makes an emotional connection.

You can also share stuff your readers will find useful. That will create harmony between your goals and your audience’s needs. 

Thus, the goal is to create content that is informative, entertaining, or strikes an emotional chord. Let’s see how to go about it.

But what if you could tap into the best visual content that's already out there?

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

It can be hard to keep readers interested when writing about complex topics. Adding visuals to your content is a great way to keep things fresh and engage readers. Unfortunately, however, producing compelling visual content takes time, thought, and skill.

But what if you could tap into the best visual content that's already out there?

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

The demand for companies to create quality content is at an all-time high—and it’s no surprise.

The alternatives simply don’t work. If you’re creating mediocre or inconsistent content, you can’t stand out, and if you’re not creating content at all, there’s no way for your target audience to find you.

In fact, content is so highly prioritized that content writing and editing skills are among those with the highest demand in the jobs market.

Blogging has been the backbone of growth for companies across industries, and it’s thanks to the fact that:

Websites with a blog tend to have 434% more indexed pages
Companies who blog receive 97% more links to their website
Blogs have been rated as the 5th most trusted source for accurate online information.

On top of that, blogging sparks word-of-mouth promotion because 94% of people who share posts do so because they think it might be helpful to other. In other words, bringing value to your audience means they will want to pass that value onto someone else.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

Giving your WordPress.com website its own custom domain has long been a powerful way to make your site stand out — a personalized web address helps you tell the world who you are and what you offer. If you registered your domain on WordPress.com, you already had the power to build a website and manage a domain all in one place. But what if you didn’t? The one missing piece was the ability to transfer existing domains you’d already registered elsewhere.

Today, we’re happy to announce that domain transfers from other providers are welcome at WordPress.com. If you’re already itching to move your domain, our support page will guide you through the process.

If you’re not ready to transfer your domain to WordPress.com, no worries. You can still leave your domain registered at your current registrar and map it here instead. Not sure which option is better for you?

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/wordpress-annotum-for-education-science-journal-publishing

What's the secret of success while innovating? I hear you screaming already: I would like to be innovative, I even have some ideas BUT I am fearing about WHAT OTHERS would say and think about!! To be honest, NEVER look about WHAT OTHERS would say, innovation is something NEW and the new will…

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com

Many people use the terms Responsive Design and Adaptive Design interchangeably, but creating a distinction between them does help clarify two different approaches to the modern challenge of designing web pages that work on small and large screens.

In the world of web design, the only thing harder than keeping up with the ever-evolving standards in HTML, CSS, and other technologies, is keeping up with the vocabulary. This article is about helping you understand what responsive and adaptive design mean, and how these approaches differ.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Web-Design

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership?

Increase blog engagement in 5 easy steps
Blog engagement is important for a number of reasons. First and foremost, it allows you to reach your target audience and have considerable influence over them. Secondly, it enhances your SEO standing and enables you to prove to the search engines that your content is valuable and worthy of prime real estate in the search results.

“Google notices whenever blog visitors leave comments and posts as well as when they post a response,” SEO Service Agents explains. “For the search engines, they will see that your blog is active and very much alive.  Not to mention the fact that your rankings in the SERP’s will benefit from mentions of your content on social media platforms.  The end result is that all of this will generate more visitor traffic. And that is exactly what you are looking for.”

But what exactly is the goal? In other words, what does it look like for a blog to have high levels of engagement? From a big-picture perspective, you want blog visitors to read and engage with your posts, comment and share on social media, and return to your blog regularly to check for new content.

The big question is, how? How do you get readers to do these things on a steady and ongoing basis? While there are numerous strategies you can use to get the desired results, here are a few keys that leading brands have discovered over the years.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blogs

Customer expectations regarding their experience with brands have changed drastically since the emergence of the Covid-19 pandemic. Most notably, matters of sustainability and society have become more pertinent than ever before to the modern consumer. Whilst this can pose significant challenges for businesses, the fundamental impact on the daily routines of consumers has also created a window of opportunity for businesses to make a fresh start in their approaches to marketing. 

In the wake of the pandemic, as we face the age of the ‘new normal’, content curation that appeals to changing consumer perceptions is of the utmost importance. 

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=content+marketing

In the world of content marketing, there are always two sides. And all business owners and marketers sure do want to stay on the greener side of the marketing field: where the traffic they receive makes people convert.

It’s not an easy feat, however. But that doesn’t mean it’s not doable. That’s why, in this article, we will be discussing some tips you can follow to stay on the lusher side of the market.

What separates high and low-performing blog posts
This may be a little surprising, but an article that has a lot of traffic and is on the very top of the SERPs isn’t always considered a high-performing blog post. 

What qualifies as a high-performing one, then, if not an SEO-rich post? You may have already guessed it: an article with a high conversion rate.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

Starting a blog is easy – but creating a successful blog is easier said than done. In this article, we’ll share how to turn your passion for blogging into a successful, monetizable website with a huge following!

1. Identify your blog’s purpose
With millions of active blogs on the internet, it’s important to create something that stands out from the rest. That’s why your blog needs a niche. Your blog needs to have a strong focus, whether it’s about travel, sports, beauty, cooking, pets, etc. 

Ideally, you’ll want to choose something you are passionate about, although it’s also important to provide some sort of value to your readers. If you are writing about something that thousands of other people have already said, it can be hard to gain traction and followers.

Instead, think about what makes your specific topic unique. Can you teach them something new? Do you have an experience to share? Are you a leader in your specific niche or industry? The more original your blog is, the more likely it will attract loyal readers.

And remember, pick a topic you love. If you don’t feel passionate about your blog, it can be hard to stay motivated.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

Roughly 97% of companies worldwide had a content marketing plan in place by 2021, but are they all successful with what they post today? Unfortunately, most of this content isn’t optimized or attractive enough for search engines and audiences, respectively. Therefore it gets lost in the vast digital sea of content out there. 

To make sure you stand out from the crowd and attract your audience, you must create valuable and well-optimized content. While SEO is a great way to rank higher on social media and search engines, it isn’t always the ultimate tool to improve engagement. 

To retain reader attention, you need to offer value throughout your content, and the best way to do that is to create evergreen content. 

In this article, we will look at how to plan and create content that’s always relevant to what’s happening and the benefits you can derive from doing so. 

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

What is Content Curation?
In a nutshell, content curation involves discovering and then gathering many digital content pieces focusing on specific subjects (or a company’s broader industry). Then, the content curator presents the digital content in an organized display, typically situated for easy viewing by their target audience.

Say that you’re an entrepreneur and your business plan calls for a big marketing push. To boost brand awareness and to make your target audience see your company as an authority in your industry, you practice content curation.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

What Is a Content Strategy?
A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish. It also helps you apportion resources you’ll need to develop content.

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments, and build relationships.

For example, if you run a hardware store and publish a blog with DIY tips, you may notice that your most popular articles are those that instruct readers on wall mounting TVs. You can use this data and run ads for LCD screens on your blog.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

What Is Branding Your Blog?
It’s important that the basic idea is understood first. There’d be no point in showing you how to use UCaaS mechanisms if you didn’t first know the answer to the question “what is UCaaS?”

Branding, in the context of your blog, describes the process of overhauling decision-making around every aspect to form a cohesive, recognizable digital footprint. 

Every aspect of your blog, from its name to its look, from its content to its tone, should feel as though they form a greater, overarching narrative.

Failure to do this often ends up with the blog, as a whole, feeling disconnected and fragmented. When this happens, people who would otherwise be avid readers see your work as uneven, and less reliable.

When this happens, they’ll be on the lookout for something else, and you risk losing their readership to a more well-thought-out blog.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

To an outsider, blogging seems like the perfect way to make money. You get to write content about whatever you're passionate about and monetize that content, generating revenue with no upper limit as you continue learning about a topic that fascinates you.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

https://www.scoop.it/topic/21st-century-learning-and-teaching/?&tag=Blogging

In my last tutorial we were talking about #PersonalBranding:

https://gustmees.wordpress.com/2018/06/13/first-steps-with-the-arduino-uno-r3-maker-makered-coding-badge-with-2-8%E2%80%B3-tft-touch-screen-with-sdcard/

What Is Personal Branding:

When we talk about "personal branding" we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make you you. Effective personal branding will differentiate you from other professionals in your field.

A Brand Can Be Anything

We’re used to thinking about brands in relationship to companies and products - think McDonald’s or Apple. But nowadays, anything can be a brand. Even as an individual, you have a personal brand.

So what is your personal brand? Whether you’re known for your snaps or you’re still using a typewriter, you have a brand that exists both on and offline.

Luckily, there are a lot of great tools and resources out there to help you with the personal branding process. Use them to leave the right impression on people who look you up online.

The idea of personal branding makes some people uncomfortable. But, if you don’t take control of your personal brand online, then you are missing out on opportunities and letting others control your narrative.

At BrandYourself, we believe that personal branding should be accessible to everyone. That’s why we created this guide - to help you through the process of building your personal brand online.

While the specific circumstances and goals vary by individual, the overall concepts and process are still be relevant to everyone.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Personal+Branding

I was fortunate to be able to share my thoughts on how digital content curation may be implemented as a powerful pedagogical approach in the latest issue of SCIS Connections. 

Learn more / En savoir plus / Mehr erfahren: 

https://gustmees.wordpress.com/?s=curation

Pierre Lévy Professeur à l’Université d’Ottawa. Ce travail est la pré-impression d’un article dans le numéro 58 de RED. Il sera publié en tant que contribution d’invité, dans le genre «histoire personnelle comme recherche éducative» (Personal History as Educational Research).   Cet article n’a d’autre but que de raconter mon expérience...

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/?s=curation

https://gustmees.wordpress.com/?s=blogging

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

The Biggest Content Trends in 2018, According to 11 Experts
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.

Marketing moves fast, and working in this industry means you've got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.

Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018:

1. Audience experience will become more important than ever.

2. High-quality content clusters are the future of search.

3. Content strategies will expand.

4. Channel experimentation will be critical to reaching your audience.

5. Brands will need to think like media companies.

6. Dynamic content will continue rising.

...

Read more in the article!

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation