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Rescooped by Gust MEES from Advanced news
February 22, 2018 1:27 PM
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The dangerous downsides of perfectionism

The dangerous downsides of perfectionism | 21st Century Learning and Teaching | Scoop.it
Many of us believe perfectionism is a positive. But researchers are finding that it could be dangerous, leading to a long list of health problems – and that it’s on the rise.

 

In fact, many researchers say that factors often dubbed ‘healthy’ perfectionism, like striving for excellence, aren’t actually perfectionism at all.

 

They’re just conscientiousness – which explains why people with those tendencies often have different outcomes in studies. Perfectionism, they argue, isn’t defined by working hard or setting high goals. It’s that critical inner voice.

 

Take the student who works hard and gets a poor mark. If she tells herself: “I’m disappointed, but it’s okay; I’m still a good person overall,” that’s healthy. If the message is: “I’m a failure. I’m not good enough,” that’s perfectionism.

 

Learn more / En savoir plus / Mehr erfahren.

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Perfectionism

 


Via eoi valverde
Gust MEES's insight:
Many of us believe perfectionism is a positive. But researchers are finding that it could be dangerous, leading to a long list of health problems – and that it’s on the rise.

 

In fact, many researchers say that factors often dubbed ‘healthy’ perfectionism, like striving for excellence, aren’t actually perfectionism at all.

 

They’re just conscientiousness – which explains why people with those tendencies often have different outcomes in studies. Perfectionism, they argue, isn’t defined by working hard or setting high goals. It’s that critical inner voice.

 

Take the student who works hard and gets a poor mark. If she tells herself: “I’m disappointed, but it’s okay; I’m still a good person overall,” that’s healthy. If the message is: “I’m a failure. I’m not good enough,” that’s perfectionism.

 

Learn more / En savoir plus / Mehr erfahren.

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Perfectionism

 

Lavanya Jeyaratnam's curator insight, February 23, 2018 7:23 AM
A fascinating and accessible summary of a meta-analysis of psychological studies on perfectionism. The implications of findings are particularly useful for providing feedback to students.
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February 20, 2018 6:26 PM
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11 Things Your Website Needs or Risk Losing Potential Customers Before They Even START! | #Press #Journalism #ContentMarketing #Contentmanagement #ContentStrategy #Responsibility #Audience #Profess...

11 Things Your Website Needs or Risk Losing Potential Customers Before They Even START! | #Press #Journalism #ContentMarketing #Contentmanagement #ContentStrategy #Responsibility #Audience #Profess... | 21st Century Learning and Teaching | Scoop.it

An excellent website is an invaluable tool for an inbound organization because an inbound organization starts the buyer journey by creating a website that provides education first. An inbound organization’s website functions as an online portal for actively first attracting, then engaging, a target audience and persona.

 

One of the biggest mistakes we see companies make is thinking that a website is only an expense and not viewing it as an asset.

 

Remember, your company website is your very first impression for most contacts. Your website communicates your brand message, engages your audience, and should act as a digital salesperson.

 

Too often companies cut corners. They don’t use the best tools to accomplish their goals or refuse to hire the best talent to manage their web presence (sorry, but your geeky nephew might not be the BEST choice). Many companies believe that if you build it, they will come. So, once their website is up and running they just set it and forget it.

 

A part of this mindset is the idea that a quality website is a one-time expense. The idea that you have a big expenditure of resources once and then the website should stand on its own is flawed. A great website can be within any company’s reach as long as they optimize for user experience. A part of good optimization is creating content consistently over time so that your website grows in a meaningful way. An Inbound Organizations website becomes a better resource over time.

 

As a result, an Inbound Organizations website is an asset, not just an expense.

 

With that in mind, here are some concrete suggestions for improving your website so you can keep me, and all the other prospects like me, engaged.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

Gust MEES's insight:

An excellent website is an invaluable tool for an inbound organization because an inbound organization starts the buyer journey by creating a website that provides education first. An inbound organization’s website functions as an online portal for actively first attracting, then engaging, a target audience and persona.

 

One of the biggest mistakes we see companies make is thinking that a website is only an expense and not viewing it as an asset.

 

Remember, your company website is your very first impression for most contacts. Your website communicates your brand message, engages your audience, and should act as a digital salesperson.

 

Too often companies cut corners. They don’t use the best tools to accomplish their goals or refuse to hire the best talent to manage their web presence (sorry, but your geeky nephew might not be the BEST choice). Many companies believe that if you build it, they will come. So, once their website is up and running they just set it and forget it.

 

A part of this mindset is the idea that a quality website is a one-time expense. The idea that you have a big expenditure of resources once and then the website should stand on its own is flawed. A great website can be within any company’s reach as long as they optimize for user experience. A part of good optimization is creating content consistently over time so that your website grows in a meaningful way. An Inbound Organizations website becomes a better resource over time.

 

As a result, an Inbound Organizations website is an asset, not just an expense.

 

With that in mind, here are some concrete suggestions for improving your website so you can keep me, and all the other prospects like me, engaged.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

Graphics Design's curator insight, February 21, 2018 1:25 AM

Kool Design Maker is Best Graphic Designing and Printing Company in the USA Now KDM Provides you Custom Door Hanger Design & Printing in the USA You not just get the plan of Custom Door Hanger yet additionally you can Print your most loved outline at Kool design maker.

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February 19, 2018 9:21 AM
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These AI bots are solving customer problems - Video | #ArtificialIntelligence #CustomerCare 

These AI bots are solving customer problems - Video | #ArtificialIntelligence #CustomerCare  | 21st Century Learning and Teaching | Scoop.it

Robert Locascio, founder and CEO of LivePerson, talks about how artificial intelligence is improving the customer experience.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=AI

 

https://www.scoop.it/t/21st-century-innovative-technologies-and-developments/?&tag=AI

 

Gust MEES's insight:

Robert Locascio, founder and CEO of LivePerson, talks about how artificial intelligence is improving the customer experience.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=AI

 

https://www.scoop.it/t/21st-century-innovative-technologies-and-developments/?&tag=AI

 

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February 19, 2018 8:49 AM
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Microsoft MakeCode is a free, open-source Block and JavaScript learn-to-code editor | #Coding #Maker #MakerED #MakerSpaces 

Microsoft MakeCode is a free, open-source Block and JavaScript learn-to-code editor | #Coding #Maker #MakerED #MakerSpaces  | 21st Century Learning and Teaching | Scoop.it
Microsoft MakeCode is a free, open-source Block and JavaScript learn-to-code editor that promotes a more inclusive approach to computing education.

 

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Coding

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=makerspace

 

 

 

Gust MEES's insight:
Microsoft MakeCode is a free, open-source Block and JavaScript learn-to-code editor that promotes a more inclusive approach to computing education.

 

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Coding

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=makerspace

 

Graphics Design's curator insight, February 20, 2018 2:27 AM

Just Kool Design Maker can give your custom letterhead Design a little promoting and publicizing touch, so you can get a decent presentation and consideration from your business clients.

Graphics Design's curator insight, February 20, 2018 2:36 AM

Just Kool Design Maker can give your custom letterhead Design a little promoting and publicizing touch, so you can get a decent presentation and consideration from your business clients.

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February 18, 2018 11:53 AM
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RegTech 2.0 | Report in PDF format

RegTech 2.0


During the first phase of RegTech, startups focussed more on the technology to drive compliance use cases and were less conversant with the nuances of the regulations in a holistic manner. This lack of understanding of regulatory complexities by
RegTech startups proved a significant challenge for banks wishing to work with them. RegTech firms in RegTech 2.0 are expected to collaborate more, with banks, regulators and domain experts, to
demonstrate their offerings’ success far more quickly. 

 

Also, as offerings in the next phase evolve from niche propositions to broader compliance propositions, they are in far more need of active support from regulators and industry consultants.
The market of regulators and central banks around the world are also struggling with the data deluge and supervision of new entrants in the banking industry.


The entire lifecycle of policy making, enforcement and supervision is ripe for disruption with the use of advanced technology. Startups would need to be patient in handling the bureaucracy of state-run organizations and even longer sales cycles. Startups
would also need to improve their knowledge of regulators’ underlying objectives and demonstrate unambiguously how their solutions can help the regulators do a better job than the status quo.


Equipped with past learnings and strong support from regulators and governments across the world, RegTech 2.0 is at an inflexion point for a new era of efficient and effective compliance powered by technology.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blockchain

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=AI

 

https://www.scoop.it/t/luxembourg-europe/?&tag=FinTech

 

https://www.scoop.it/t/luxembourg-europe/?&tag=LHoFT

 

Gust MEES's insight:

RegTech 2.0


During the first phase of RegTech, startups focussed more on the technology to drive compliance use cases and were less conversant with the nuances of the regulations in a holistic manner. This lack of understanding of regulatory complexities by
RegTech startups proved a significant challenge for banks wishing to work with them. RegTech firms in RegTech 2.0 are expected to collaborate more, with banks, regulators and domain experts, to
demonstrate their offerings’ success far more quickly. 

 

Also, as offerings in the next phase evolve from niche propositions to broader compliance propositions, they are in far more need of active support from regulators and industry consultants.
The market of regulators and central banks around the world are also struggling with the data deluge and supervision of new entrants in the banking industry.


The entire lifecycle of policy making, enforcement and supervision is ripe for disruption with the use of advanced technology. Startups would need to be patient in handling the bureaucracy of state-run organizations and even longer sales cycles. Startups
would also need to improve their knowledge of regulators’ underlying objectives and demonstrate unambiguously how their solutions can help the regulators do a better job than the status quo.


Equipped with past learnings and strong support from regulators and governments across the world, RegTech 2.0 is at an inflexion point for a new era of efficient and effective compliance powered by technology.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blockchain

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=AI

 

https://www.scoop.it/t/luxembourg-europe/?&tag=FinTech

 

https://www.scoop.it/t/luxembourg-europe/?&tag=LHoFT

 

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February 18, 2018 6:51 AM
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Big Data 2017: Top 100 Influencers and Brands | #Analytics 

Big Data 2017: Top 100 Influencers and Brands | #Analytics  | 21st Century Learning and Teaching | Scoop.it

Big data analytics is the process of examining large and varied data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organizations make more-informed business decisions.

 

Big data can be analysed for insights that lead to better decisions and strategic business moves. The Big Data market is expected to grow to $66.79 Billion by 2021, with investment in analytics hardware, software, services and data scientists pouring in.

WHAT ARE THE INFLUENCERS SAYING?

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Big+Data...

 

Gust MEES's insight:

Big data analytics is the process of examining large and varied data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organizations make more-informed business decisions.

 

Big data can be analysed for insights that lead to better decisions and strategic business moves. The Big Data market is expected to grow to $66.79 Billion by 2021, with investment in analytics hardware, software, services and data scientists pouring in.

WHAT ARE THE INFLUENCERS SAYING?

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Big+Data...

 

No comment yet.
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February 17, 2018 11:52 AM
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Plagiarism Statistics In The United States And Europe | #Copyright 

Plagiarism Statistics In The United States And Europe | #Copyright  | 21st Century Learning and Teaching | Scoop.it

Plagramme.com is the only plagiarism related statistical data provider for both European and American institutions. We also provide plagiarism statistics.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2013/02/22/what-you-should-know-about-copyright/

 

Gust MEES's insight:

Plagramme.com is the only plagiarism related statistical data provider for both European and American institutions. We also provide plagiarism statistics.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/2013/02/22/what-you-should-know-about-copyright/

 

Aleksej Vasyliev's curator insight, February 19, 2018 3:13 AM
#plagiarism in #europe
Jorge Tuesta Figueroa's curator insight, February 20, 2018 5:43 PM

En el artículo adjunto, se dan a conocer las estadísticas de plagio en los Estados unidos y Europa. El plagio constituye un vicio que atenta contra los derechos de autor, específicamente contra la creatividad y originalidad que plasma el individuo a quien le corresponde gozar de los beneficios y utilidades como recompensa a su esfuerzo personal. En el campo de la investigación académica, existe mayor exigencia de ser estrictos con la originalidad de la investigación resultante. De esta manera, será mas relevante el aporte que se brinda a la disciplina correspondiente. Estamos de acuerdo con que esta exigencia se dé al nivel de la investigación universitaria, hoy las universidades peruanas están siendo exigentes con este requisito, precisamente para evitar el plagio. Esto se condice con las aptitudes que debe tener todo estudiante graduado en una Universidad, cuyo trabajo de investigación debe reflejar no solo lo aprendido durante toda la carrera universitaria, sino la aplicación  de estos conocimientos con un carácter innovador.

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February 17, 2018 11:24 AM
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The Top 25 Content Marketing Influencers For 2018 | #ContentCuration #ContentStrategy #Curation 

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.

As we move into 2018, factors such as more widespread adoption of marketing automation, the massive shift to video marketing, and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down.

Which means the challenge for all of us is to keep up.

The push behind making content better – more engaging, richer content that resonates with the content consumer like it was made for them – is being driven by dozens of content marketing influencers who are sharing their insights, experience and knowledge of how to do content well – really well.

If you want to make your content marketing better in 2018, tap into the minds who have been cultivating this area of marketing for years.

Onalytica recently shared their list of the leading content marketing influencers (with me exclusively) for 2018.

Their data reveals what’s being discussed more than any other area of content and it also identifies the most influential voices, based on how much engagement they are driving, how much they are talking, number of followers, and how much they are referenced.

Yours truly is happy to be named on this list, and I have to say I’m excited to keep the conversations going with all of these great minds. Can’t wait to see what we’re doing by the end of this 12-month ride around the sun!

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

 

Gust MEES's insight:

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.

As we move into 2018, factors such as more widespread adoption of marketing automation, the massive shift to video marketing, and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down.

Which means the challenge for all of us is to keep up.

The push behind making content better – more engaging, richer content that resonates with the content consumer like it was made for them – is being driven by dozens of content marketing influencers who are sharing their insights, experience and knowledge of how to do content well – really well.

If you want to make your content marketing better in 2018, tap into the minds who have been cultivating this area of marketing for years.

Onalytica recently shared their list of the leading content marketing influencers (with me exclusively) for 2018.

Their data reveals what’s being discussed more than any other area of content and it also identifies the most influential voices, based on how much engagement they are driving, how much they are talking, number of followers, and how much they are referenced.

Yours truly is happy to be named on this list, and I have to say I’m excited to keep the conversations going with all of these great minds. Can’t wait to see what we’re doing by the end of this 12-month ride around the sun!

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

 

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February 17, 2018 11:08 AM
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Arduino Comparison Guide - learn.sparkfun.com | #Coding #Maker #MakerED #MakerSpaces #Creativity #LEARNingByDoing 

Arduino Comparison Guide - learn.sparkfun.com | #Coding #Maker #MakerED #MakerSpaces #Creativity #LEARNingByDoing  | 21st Century Learning and Teaching | Scoop.it

Introduction
Let’s face it, there are a a lot of different Arduino boards out there. How do you decide which one you need for your project? In this tutorial, we’ll take a look at the diverse world of Arduino boards. We’ll begin with a tabular overview of the features each board has. Then we’ll delve deeper into each board, examining the pros, cons, and example use-cases.

Arduino is an open-source electronics prototyping platform based on flexible, easy-to-use hardware and software. It’s intended for artists, designers, hobbyists, and anyone interested in creating interactive objects or environments. Or more simply, you load on some code and it can read sensors, perform actions based on inputs from buttons, control motors, and accept shields to further expand it’s capabilities. Really, you can do almost anything.

All Arduino boards have one thing in common: they are programmed through the Arduino IDE. This is the software that allows you to write and upload code. Beyond that, there can be a lot of differences. The number of inputs and outputs (how many sensors, LEDs, and buttons you can use on a single board), speed, operating voltage, and form factor are just a few of the variables. Some boards are designed to be embedded and have no programming interface (hardware) which you would need to buy separately. Some can run directly from a 3.7V battery, others need at least 5V. Check the chart on the next page to find the right Arduino for your project.

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Coding

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=makerspace

 

 

Gust MEES's insight:

Introduction
Let’s face it, there are a a lot of different Arduino boards out there. How do you decide which one you need for your project? In this tutorial, we’ll take a look at the diverse world of Arduino boards. We’ll begin with a tabular overview of the features each board has. Then we’ll delve deeper into each board, examining the pros, cons, and example use-cases.

Arduino is an open-source electronics prototyping platform based on flexible, easy-to-use hardware and software. It’s intended for artists, designers, hobbyists, and anyone interested in creating interactive objects or environments. Or more simply, you load on some code and it can read sensors, perform actions based on inputs from buttons, control motors, and accept shields to further expand it’s capabilities. Really, you can do almost anything.

All Arduino boards have one thing in common: they are programmed through the Arduino IDE. This is the software that allows you to write and upload code. Beyond that, there can be a lot of differences. The number of inputs and outputs (how many sensors, LEDs, and buttons you can use on a single board), speed, operating voltage, and form factor are just a few of the variables. Some boards are designed to be embedded and have no programming interface (hardware) which you would need to buy separately. Some can run directly from a 3.7V battery, others need at least 5V. Check the chart on the next page to find the right Arduino for your project.

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Coding

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=makerspace

 

 

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February 17, 2018 8:26 AM
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DIYODE Magazine is a print and digital publication supporting electronics enthusiasts and makers | #Coding #MakerED #MakerSpaces

DIYODE Magazine is a print and digital publication supporting electronics enthusiasts and makers | #Coding #MakerED #MakerSpaces | 21st Century Learning and Teaching | Scoop.it

DIYODE Magazine is a print and digital publication supporting electronics enthusiasts and makers.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Coding

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=makerspace

 

Gust MEES's insight:

DIYODE Magazine is a print and digital publication supporting electronics enthusiasts and makers.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Coding

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=makerspace

 

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February 17, 2018 7:04 AM
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The FinTech Big 5: RegTech, Blockchain, InsurTech, AI and Financial Inclusion

The FinTech Big 5: RegTech, Blockchain, InsurTech, AI and Financial Inclusion


Going in to 2018, we have chosen five areas of interest to focus on. Each represents a vital area of innovation in the financial industry, and has a particular relevance to Luxembourg’s thriving financial technology ecosystem.

Each week we will be choosing one of the topics to focus on, both in the content we share on social media, but also in a dedicated newsletter looking at the top five stories from that week. First, let’s introduce the topics:

 

1. Regulatory Technology (RegTech)

2. Blockchain

3. Insurance Technology (InsurTech)

4. Artificial Intelligence

5. Financial Inclusion

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blockchain

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=AI

 

https://www.scoop.it/t/luxembourg-europe/?&tag=FinTech

 

https://www.scoop.it/t/luxembourg-europe/?&tag=LHoFT

 

 

Gust MEES's insight:

The FinTech Big 5: RegTech, Blockchain, InsurTech, AI and Financial Inclusion


Going in to 2018, we have chosen five areas of interest to focus on. Each represents a vital area of innovation in the financial industry, and has a particular relevance to Luxembourg’s thriving financial technology ecosystem.

Each week we will be choosing one of the topics to focus on, both in the content we share on social media, but also in a dedicated newsletter looking at the top five stories from that week. First, let’s introduce the topics:

 

1. Regulatory Technology (RegTech)

2. Blockchain

3. Insurance Technology (InsurTech)

4. Artificial Intelligence

5. Financial Inclusion

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blockchain

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=AI

 

https://www.scoop.it/t/luxembourg-europe/?&tag=FinTech

 

https://www.scoop.it/t/luxembourg-europe/?&tag=LHoFT

 

 

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February 16, 2018 6:40 PM
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Thinking Classroom | #ModernEDU #ModernLEARNing #Communication #SoftSkills #Analyzing 

Thinking Classroom | #ModernEDU #ModernLEARNing #Communication #SoftSkills #Analyzing  | 21st Century Learning and Teaching | Scoop.it

THINKING CLASSROOM PHILOSOPHY IN 4 QUESTIONS

 

What ?

Teach learners how to think and learn Discover, value and use learners' strengths and interests
Combine the best new educational practices with the best traditional ones
Build and enrich learning relationships
Develop growth mindset characteristics and grit

 

Why ?

Because learners need knowledge, flexible skills and grit to succeed
Because future economic & life success depends on skills and creativity
Because everyone learns in a unique way
Because education must continually prepare learners for an exciting but uncertain future
Because of Article 13a, UN Convention on the Rights of the Child

 

How ?

By continually increasing the effectiveness of teaching
By teaching for character as well as content
By valuing each learner for what they do well
By educating for skills, character and values as well as knowledge
By preparing learners for their futures not our pasts
By valuing, supporting and resourcing all educators

 

What if...

All learners were engaged, excited and interested in their lessons?
'School' evolved to match different lifestyles and different learning styles?
Teachers had time to enjoy their profession and real opportunities to thrive?
There was only one initiative and it was called "Learning"?

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Soft+Skills

 

http://peterliljedahl.com/wp-content/uploads/Building-Thinking-Classrooms-Feb-14-20151.pdf

 

 

Gust MEES's insight:

THINKING CLASSROOM PHILOSOPHY IN 4 QUESTIONS

 

What ?

Teach learners how to think and learn Discover, value and use learners' strengths and interests
Combine the best new educational practices with the best traditional ones
Build and enrich learning relationships
Develop growth mindset characteristics and grit

 

Why ?

Because learners need knowledge, flexible skills and grit to succeed
Because future economic & life success depends on skills and creativity
Because everyone learns in a unique way
Because education must continually prepare learners for an exciting but uncertain future
Because of Article 13a, UN Convention on the Rights of the Child

 

How ?

By continually increasing the effectiveness of teaching
By teaching for character as well as content
By valuing each learner for what they do well
By educating for skills, character and values as well as knowledge
By preparing learners for their futures not our pasts
By valuing, supporting and resourcing all educators

 

What if...

All learners were engaged, excited and interested in their lessons?
'School' evolved to match different lifestyles and different learning styles?
Teachers had time to enjoy their profession and real opportunities to thrive?
There was only one initiative and it was called "Learning"?

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Soft+Skills

 

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February 16, 2018 5:06 PM
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The 7 Cs of an Innovative Environment | #ModernEDU #ModernLEARNing #Creativity

The 7 Cs of an Innovative Environment | #ModernEDU #ModernLEARNing #Creativity | 21st Century Learning and Teaching | Scoop.it

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=7+Cs+of+Effective+21st+Century+Teaching

 

Gust MEES's insight:

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=7+Cs+of+Effective+21st+Century+Teaching

 

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February 20, 2018 7:07 PM
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What's the difference between adaptive and responsive web design? | #MobileDesign #Desktopdesign #ContentMarketing #ContentStrategy #ContentManagement #Press #Journalism 

What's the difference between adaptive and responsive web design? | #MobileDesign #Desktopdesign #ContentMarketing #ContentStrategy #ContentManagement #Press #Journalism  | 21st Century Learning and Teaching | Scoop.it

Many people use the terms Responsive Design and Adaptive Design interchangeably, but creating a distinction between them does help clarify two different approaches to the modern challenge of designing web pages that work on small and large screens.

In the world of web design, the only thing harder than keeping up with the ever-evolving standards in HTML, CSS, and other technologies, is keeping up with the vocabulary. This article is about helping you understand what responsive and adaptive design mean, and how these approaches differ.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Web-Design

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

 

Gust MEES's insight:

Many people use the terms Responsive Design and Adaptive Design interchangeably, but creating a distinction between them does help clarify two different approaches to the modern challenge of designing web pages that work on small and large screens.

In the world of web design, the only thing harder than keeping up with the ever-evolving standards in HTML, CSS, and other technologies, is keeping up with the vocabulary. This article is about helping you understand what responsive and adaptive design mean, and how these approaches differ.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Web-Design

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

Graphics Design's curator insight, February 21, 2018 1:24 AM

Kool Design Maker is Best Graphic Designing and Printing Company in the USA Now KDM Provides you Custom Door Hanger Design & Printing in the USA You not just get the plan of Custom Door Hanger yet additionally you can Print your most loved outline at Kool design maker.

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February 20, 2018 6:08 PM
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The Biggest Content Trends in 2018, According to 11 Experts | #Curation #ContentCuration #ContentMarketing #ContentStrategy 

The Biggest Content Trends in 2018, According to 11 Experts | #Curation #ContentCuration #ContentMarketing #ContentStrategy  | 21st Century Learning and Teaching | Scoop.it

The Biggest Content Trends in 2018, According to 11 Experts
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.

Marketing moves fast, and working in this industry means you've got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.

Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018:

 

1. Audience experience will become more important than ever.

2. High-quality content clusters are the future of search.

3. Content strategies will expand.

4. Channel experimentation will be critical to reaching your audience.

5. Brands will need to think like media companies.

6. Dynamic content will continue rising.

...

 

Read more in the article!

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

Gust MEES's insight:

The Biggest Content Trends in 2018, According to 11 Experts
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.

Marketing moves fast, and working in this industry means you've got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.

Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018:

 

1. Audience experience will become more important than ever.

2. High-quality content clusters are the future of search.

3. Content strategies will expand.

4. Channel experimentation will be critical to reaching your audience.

5. Brands will need to think like media companies.

6. Dynamic content will continue rising.

...

 

Read more in the article!

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

Chuck Bartok's curator insight, February 22, 2018 10:44 AM
We are experiencing a continued increase in Traffic from delivering quality content to people who WANT it. Posted a chapter on one site two days ago and enjoyed 7,760-page reads organically.
 
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February 19, 2018 9:04 AM
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An IoT-driven economy requires technology-empowered firstline workers | #InternetOfThings

An IoT-driven economy requires technology-empowered firstline workers | #InternetOfThings | 21st Century Learning and Teaching | Scoop.it

We continue to bask in the glory of the information technology revolution, now a three-decade-long event, which has reshaping the jobs of professionals and corporate staffs across the globe. However, it seems most workers have actually been left out of the equation -- the so-called firstline workforce, consisting of field technicians, healthcare providers, retail clerks, drivers, and so on.

 

They're called "firstline" for a reason -- they're the people with whom your customers are most likely to have first and only contact. If they can't deliver the goods or services because they are missing out on technology, then your company is seen as unable to deliver, simple as that.


With the rise of the Internet of Things and associated artificial intelligence, it's more important than ever that firstline workers receive the training, support and technology tools they need to deliver on meeting their customers' needs. Manufacturers, in particular, are seeing a dramatic shift in their business models, with more revenue coming from aftermarket service and support, especially as they develop the ability to monitor products and run analytics for predictive maintenance.

More than 80 percent of executives in a recent survey from Forbes Insights and Microsoft agree that empowering firstline workers with the tools and platforms they need has a direct impact on customer satisfaction, growth and worker job satisfaction,. In this survey, which I helped design and analyze, we found that this important component of the workforce continues to be overlooked.

 

Learn more / En savoir plus / Mehr erfahren:

 

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=IoT

 

http://www.scoop.it/t/securite-pc-et-internet/?&tag=iot

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blockchain

 

Gust MEES's insight:

We continue to bask in the glory of the information technology revolution, now a three-decade-long event, which has reshaping the jobs of professionals and corporate staffs across the globe. However, it seems most workers have actually been left out of the equation -- the so-called firstline workforce, consisting of field technicians, healthcare providers, retail clerks, drivers, and so on.

 

They're called "firstline" for a reason -- they're the people with whom your customers are most likely to have first and only contact. If they can't deliver the goods or services because they are missing out on technology, then your company is seen as unable to deliver, simple as that.


With the rise of the Internet of Things and associated artificial intelligence, it's more important than ever that firstline workers receive the training, support and technology tools they need to deliver on meeting their customers' needs. Manufacturers, in particular, are seeing a dramatic shift in their business models, with more revenue coming from aftermarket service and support, especially as they develop the ability to monitor products and run analytics for predictive maintenance.

More than 80 percent of executives in a recent survey from Forbes Insights and Microsoft agree that empowering firstline workers with the tools and platforms they need has a direct impact on customer satisfaction, growth and worker job satisfaction,. In this survey, which I helped design and analyze, we found that this important component of the workforce continues to be overlooked.

 

Learn more / En savoir plus / Mehr erfahren:

 

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=IoT

 

http://www.scoop.it/t/securite-pc-et-internet/?&tag=iot

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blockchain

 

Ian Berry's curator insight, February 19, 2018 7:16 PM
I think many people are leaving out or paying little attention to humans/humanity and being human. Any technological or digital advance is wasted unless in enhances the human experience
Scooped by Gust MEES
February 19, 2018 8:15 AM
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Touchscreen Function Generator | #Electronics #Arduino #Coding #Maker #MakerED #MakerSpaces #LEARNingByDoing 

Touchscreen Function Generator | #Electronics #Arduino #Coding #Maker #MakerED #MakerSpaces #LEARNingByDoing  | 21st Century Learning and Teaching | Scoop.it

Create a useful function generator using a 4D Systems touchscreen display and an Arduino.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=ARDUINO

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=4D+Systems

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=makerspace

 

Gust MEES's insight:

Create a useful function generator using a 4D Systems touchscreen display and an Arduino.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=ARDUINO

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=4D+Systems

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=makerspace

 

No comment yet.
Scooped by Gust MEES
February 18, 2018 7:44 AM
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Regtech will reduce wealth management compliance budgets | #Fintech

Regtech will reduce wealth management compliance budgets | #Fintech | 21st Century Learning and Teaching | Scoop.it

Wealth managers will again find themselves dedicating much of 2018 to adopting new compliance requirements. With this comes associated increases in operating costs. However, regtech will make the process more cost-efficient, according to GlobalData Financial Services

In 2018 the wealth management sector will face another wave of regulatory changes that aim to make the industry more transparent and restore consumer confidence. #

In Europe, MiFID II entered into force in January 2018 and the General Data Protection Regulation will be effective from May.

 

On the other side of the ocean, the US financial services industry is getting ready for the Fiduciary Rule, which is due to enter into force in 2019.

Across the board, as of January 2018 all countries that signed the OECD’s agreement on automatic exchange of information must now be fully compliant with the Common Reporting Standard and report on accounts held by their residents.

Regulation has weighed heavily on wealth managers’ operating costs in the past few years.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blockchain

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=AI

 

https://www.scoop.it/t/luxembourg-europe/?&tag=FinTech

 

https://www.scoop.it/t/luxembourg-europe/?&tag=LHoFT

 

 

 

Gust MEES's insight:

Wealth managers will again find themselves dedicating much of 2018 to adopting new compliance requirements. With this comes associated increases in operating costs. However, regtech will make the process more cost-efficient, according to GlobalData Financial Services

In 2018 the wealth management sector will face another wave of regulatory changes that aim to make the industry more transparent and restore consumer confidence. #

In Europe, MiFID II entered into force in January 2018 and the General Data Protection Regulation will be effective from May.

 

On the other side of the ocean, the US financial services industry is getting ready for the Fiduciary Rule, which is due to enter into force in 2019.

Across the board, as of January 2018 all countries that signed the OECD’s agreement on automatic exchange of information must now be fully compliant with the Common Reporting Standard and report on accounts held by their residents.

Regulation has weighed heavily on wealth managers’ operating costs in the past few years.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blockchain

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=AI

 

https://www.scoop.it/t/luxembourg-europe/?&tag=FinTech

 

https://www.scoop.it/t/luxembourg-europe/?&tag=LHoFT

 

 

No comment yet.
Scooped by Gust MEES
February 17, 2018 7:39 PM
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Internet of Things (IoT) Network Architecture, Connectivity and Technology Solutions | Do you know what’s connecting? | #ModernSociety #Benefits | #CyberSecurity #Dangers | #Blockchain

Internet of Things (IoT) Network Architecture, Connectivity and Technology Solutions | Do you know what’s connecting? | #ModernSociety #Benefits | #CyberSecurity #Dangers | #Blockchain | 21st Century Learning and Teaching | Scoop.it

Do you know what’s connecting?

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=IoT

 

http://www.scoop.it/t/securite-pc-et-internet/?&tag=iot

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blockchain

 

Gust MEES's insight:

Do you know what’s connecting?

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=IoT

 

http://www.scoop.it/t/securite-pc-et-internet/?&tag=iot

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blockchain

 

No comment yet.
Scooped by Gust MEES
February 17, 2018 11:45 AM
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Visual programming language - Wikipedia | #Coding #Maker #MakerED #MakerSpaces #Creativity #LEARNingByDoing 

Visual programming language - Wikipedia

In computing, a visual programming language ( VPL) is any programming language that lets users create programs by manipulating program elements graphically rather than by specifying them textually. A VPL allows programming with visual expressions, spatial arrangements of text and graphic symbols, used either as elements of syntax or secondary notation.

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Visual+programming

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Visuino

 

Gust MEES's insight:

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Visual+programming

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Visuino

 

No comment yet.
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February 17, 2018 11:21 AM
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5 tips for substantially improving blog engagement | #Blogs #Blogging #WritingSkills #DigitalSkills 

5 tips for substantially improving blog engagement | #Blogs #Blogging #WritingSkills #DigitalSkills  | 21st Century Learning and Teaching | Scoop.it

Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership?

Increase blog engagement in 5 easy steps
Blog engagement is important for a number of reasons. First and foremost, it allows you to reach your target audience and have considerable influence over them. Secondly, it enhances your SEO standing and enables you to prove to the search engines that your content is valuable and worthy of prime real estate in the search results.

“Google notices whenever blog visitors leave comments and posts as well as when they post a response,” SEO Service Agents explains. “For the search engines, they will see that your blog is active and very much alive.  Not to mention the fact that your rankings in the SERP’s will benefit from mentions of your content on social media platforms.  The end result is that all of this will generate more visitor traffic. And that is exactly what you are looking for.”

But what exactly is the goal? In other words, what does it look like for a blog to have high levels of engagement? From a big-picture perspective, you want blog visitors to read and engage with your posts, comment and share on social media, and return to your blog regularly to check for new content.

The big question is, how? How do you get readers to do these things on a steady and ongoing basis? While there are numerous strategies you can use to get the desired results, here are a few keys that leading brands have discovered over the years.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=blogs

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blogs

 

Gust MEES's insight:

Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership?

Increase blog engagement in 5 easy steps
Blog engagement is important for a number of reasons. First and foremost, it allows you to reach your target audience and have considerable influence over them. Secondly, it enhances your SEO standing and enables you to prove to the search engines that your content is valuable and worthy of prime real estate in the search results.

“Google notices whenever blog visitors leave comments and posts as well as when they post a response,” SEO Service Agents explains. “For the search engines, they will see that your blog is active and very much alive.  Not to mention the fact that your rankings in the SERP’s will benefit from mentions of your content on social media platforms.  The end result is that all of this will generate more visitor traffic. And that is exactly what you are looking for.”

But what exactly is the goal? In other words, what does it look like for a blog to have high levels of engagement? From a big-picture perspective, you want blog visitors to read and engage with your posts, comment and share on social media, and return to your blog regularly to check for new content.

The big question is, how? How do you get readers to do these things on a steady and ongoing basis? While there are numerous strategies you can use to get the desired results, here are a few keys that leading brands have discovered over the years.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=blogs

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blogs

 

No comment yet.
Scooped by Gust MEES
February 17, 2018 10:22 AM
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5 ways to build a blog from scratch | #Blogs #Blogging #WritingSkills #DigitalSkills

5 ways to build a blog from scratch | #Blogs #Blogging #WritingSkills #DigitalSkills | 21st Century Learning and Teaching | Scoop.it

You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and social media. Perhaps you come from an industry that is traditionally offline and your company has only recently started building a digital presence. Maybe you used to have a blog, but due to other pressing concerns, it has remained stagnant for months or even years.

Whatever your excuse, it’s not too late to get a blog up and running before the new year. And it’s easier than you think! Maintaining a content hub on your website is essential for building organic traffic and generating inbound leads. A good blog helps google find you, provides material for you to share on social media, and demonstrates your industry expertise and brand credibility. Here are 5 simple tips to help you activate an older blog, or start blogging from scratch...

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=blogs

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blogs

 

Gust MEES's insight:

You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and social media. Perhaps you come from an industry that is traditionally offline and your company has only recently started building a digital presence. Maybe you used to have a blog, but due to other pressing concerns, it has remained stagnant for months or even years.

Whatever your excuse, it’s not too late to get a blog up and running before the new year. And it’s easier than you think! Maintaining a content hub on your website is essential for building organic traffic and generating inbound leads. A good blog helps google find you, provides material for you to share on social media, and demonstrates your industry expertise and brand credibility. Here are 5 simple tips to help you activate an older blog, or start blogging from scratch...

 

Learn more / En savoir plus / Mehr erfahren:

 

https://gustmees.wordpress.com/?s=blogs

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blogs

 

No comment yet.
Scooped by Gust MEES
February 17, 2018 8:09 AM
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Gamasutra - Alt.Ctrl.GDC Showcase: Mark Wars | #Coding #Maker #MakerED #MakerSpaces #LEARNingByDoing #Robots

Gamasutra - Alt.Ctrl.GDC Showcase: Mark Wars | #Coding #Maker #MakerED #MakerSpaces #LEARNingByDoing #Robots | 21st Century Learning and Teaching | Scoop.it

The 2018 Game Developer's Conference will feature an exhibition called Alt.Ctrl.GDC dedicated to games that use alternative control schemes and interactions. Gamasutra will be talking to the developers of each of the games that have been selected for the showcase. You can find all of the interviews here.

Mark Wars will have players drawing lines with markers in order to guide their ever-moving robot to a goal before their opponent can. However, as they take turns drawing lines, there is nothing stopping them from drawing a line that will mislead their opponent's robot, creating a constant sabotage between players as well.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Coding

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=makerspace

 

Gust MEES's insight:

The 2018 Game Developer's Conference will feature an exhibition called Alt.Ctrl.GDC dedicated to games that use alternative control schemes and interactions. Gamasutra will be talking to the developers of each of the games that have been selected for the showcase. You can find all of the interviews here.

Mark Wars will have players drawing lines with markers in order to guide their ever-moving robot to a goal before their opponent can. However, as they take turns drawing lines, there is nothing stopping them from drawing a line that will mislead their opponent's robot, creating a constant sabotage between players as well.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Coding

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=makerspace

 

No comment yet.
Scooped by Gust MEES
February 16, 2018 9:31 PM
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Visual Programming | Visuino Arduino tutorials - YouTube | #VideoTutorials #Coding #Maker #MakerED #MakerSpaces #PracTICE 

In computing, a visual programming language (VPL) is any programming language that lets users create programs by manipulating program elements graphically rather than by specifying them textually.[1][2] A VPL allows programming with visual expressions, spatial arrangements of text and graphic symbols, used either as elements of syntax or secondary notation.

 

For example, many VPLs (known as dataflow or diagrammatic programming)[3] are based on the idea of "boxes and arrows", where boxes or other screen objects are treated as entities, connected by arrows, lines or arcs which represent relations.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Visual+programming

 

https://en.wikipedia.org/wiki/Visual_programming_language

 

No comment yet.
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February 16, 2018 5:38 PM
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How to assemble a killer content team | #Curation #ContentCuration #Journalism #Press #SocialMedia #Blogs #Publishing #Marketing #ContentMarketing #ContentStrategy

How to assemble a killer content team | #Curation #ContentCuration #Journalism #Press #SocialMedia #Blogs #Publishing #Marketing #ContentMarketing #ContentStrategy | 21st Century Learning and Teaching | Scoop.it
So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.

First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.

But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.

I think that’s smart. Here’s why:

Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.


There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.


Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

 

Gust MEES's insight:
So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.

First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.

But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.

I think that’s smart. Here’s why:

Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.


There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.


Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

 

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

 

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