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Visual Content Marketing 2017: Trends that Will Attract + Resonate with Your Audience

Visual Content Marketing 2017: Trends that Will Attract + Resonate with Your Audience | Daily Magazine | Scoop.it
From insights.newscred.com - March 8, 2017 3:42 AM

It’s only a few months into 2017, but brands are already making their presences known – in a big way. Concepts and visuals are stronger than ever in this year’s content marketing efforts.


“We’re in a golden age of visuals, and content is king,” says Pam Grossman, Getty Images’ Director of Visual Trends. “2017 is all about images that are bold, impactful, and evocative.


”Each year, Getty releases an annual trends report on the types of images that most resonate with viewers and leave lasting impressions. Here’s a look at the 2017 list, inspiring examples from brands, plus tips on incorporating these new visual cues into your content marketing. ...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 7, 2017 11:31 AM

Here’s a look at Getty Images' visual content trends for 2017, inspiring examples from brands, plus tips for incorporating these visual cues into your content marketing. Get the picture? Good reading.
donhornsby's curator insight, March 7, 2017 1:54 PM
Virtuality is about the cutting edge technologies that make these new realities possible, but even more so about the changing definition of being human in an age that continues to elevate our existence.
 
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13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse

13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse | Daily Magazine | Scoop.it
From www.verticalresponse.com - March 11, 2015 2:29 PM

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.


To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


  • 63% of social media is made up of images according to Citrix.
  • Photos account for 93% of the most engaging posts on Facebook according to Socialbakers.
  • Photos get 53% more Likes, 104% more comments, and 84% more click-throughs on Facebookaccording to KissMetrics.
  • On Twitter, tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets according to Buffer.
  • Adding a photo URL to your tweet can boost tweets by 35% according to the Twitter Media Blog.
  • Instagram currently has 300 million monthly active users and 70 million new photos are shared each day.

Via Jeff Domansky, Gust MEES
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ffeog's curator insight, March 13, 2015 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.
Carlene Kelsey's curator insight, March 25, 2015 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.
Michelle Gilstrap's curator insight, March 25, 2015 3:14 PM
Good article to help anyone wanting to create better content.
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Infographic Social Shares Shows Rise Of Visual Marketing [note Pinterest Move]

Infographic Social Shares Shows Rise Of Visual Marketing [note Pinterest Move] | Daily Magazine | Scoop.it
From blog.hubspot.com - January 11, 2014 12:41 AM
This infographic reveals some of the biggest recent trends in social sharing, including just how much Pinterest's popularity has grown.

 

Marty Note
Great infographic from my friend @Phil Buckleyshowing the rise of visual marketing a MONSTER TREND for 2014.


Via Martin (Marty) Smith
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Mertens Marketing's curator insight, January 12, 2014 9:54 AM

In Europa werden 47% der Inhalte allein über Facebook geteilt, hinzu kommen noch mal 45% über Twitter. Den Rest teilen sich Google+, LinkedIn und -syurpriz (russ.: Überraschung)- VKontakt, das russische Social Network. Pinterest - obwohl es in USA bereits eine sehr große Rolle spielt - ist im Rest der Welt noch nicht so verbreitet.
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Reasons Why Infographics Make Great Marketing Tools | Gearfuse

Reasons Why Infographics Make Great Marketing Tools | Gearfuse | Daily Magazine | Scoop.it
From www.gearfuse.com - April 13, 2015 2:27 PM

The main reason why infographics are so successful is that they transpose written data into a visual representation of the ideas that information contains. Visual data is absorbed much more quickly and easily, which leads to faster understanding. The majority of the population learns best through visual stimuli as shown in research undertaken into Individual learning styles, which is why for advertising companies, such as those involved in ecig marketing, relevant information is delivered in a visually interesting, coherent and direct way.


Via Jeff Domansky, DKW Online, Stephania Savva, Ph.D
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Jeff Domansky's curator insight, April 11, 2015 2:33 AM
Infographics work because we can process visuals faster. So what are you waiting for? Try your hand at creating your own infographics.
Alison lee's curator insight, May 20, 2015 11:19 PM

THE PHOTO INFOGRAPH: it is visually appealing and interacts with the reader playfully, however because it has to be more visual and use less text, it misses more specific information and stays instead more general 
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Why Content Marketing Fails Slides via Growth Hackers

Why Content Marketing Fails Slides via Growth Hackers | Daily Magazine | Scoop.it
From growthhackers.com - May 22, 2014 1:29 AM
[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast

Via Martin (Marty) Smith, malek
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Martin (Marty) Smith's curator insight, May 21, 2014 1:29 PM

Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing.

Love the almost RANDOM case view (see the beard slides) since that journey is so accurate to how journeys start, are sustained and end up in a purchase or subscription.

Also discusses visual marketing tend in a cool way (nope, nope, yes on Google).
malek's curator insight, May 21, 2014 5:56 PM

How content marketing works?

Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener.
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