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B2C Content Marketing Laggards Narrow Gap With B2B - New CMI Study and How B2C Content Marketing Is DIFFERENT Via Martin (Marty) Smith 
Martin (Marty) Smith's curator insight,
October 15, 2013 1:08 PM
When I scooped the Content Marketing study showing a narrowing gap between B2C and B2B content marketing it struck me to share 10 ways B2C content marketing is different than B2B. I spent 7 years as a Director of Ecommerce and the last two as Marketing Director for Atlantic BT, a B2B web and software Development Company in Raleigh so can speak intelligently about both camps (one would hope :).
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Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register).
Jan Gordon: I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.
Guillaume Decugis wrote this commentary:
"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.
The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."
This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".
Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://tinyurl.com/75ucphe] Via Guillaume Decugis, janlgordon, Tom George
Guillaume Decugis's comment,
June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
janlgordon's comment,
June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business Via Martin (Marty) Smith
TheSoulfulEMU's curator insight,
August 14, 2013 3:47 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
TheSoulfulEMU's comment,
August 14, 2013 3:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment,
August 14, 2013 4:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.
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The social media industry has revolutionized the online worlds, including the traditional methods to online marketing. Companies and businesses need to develop strategies of their own or they risk behind left in the dust by competitors. Adeo Internet Marketing published this infographic to show you why modern business needs social media to help revitalize their online business and rise to the top. Via Lauren Moss, Martin Hombre Hormiga
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This post was written by Andy Capaloff for Curatti
I love this article because as curator and a business owner being a provacateur is essential in instigating conversation and taking a topic to another level which can lead to all kinds of opportunities. There's an art to asking questions and this just first of many pieces on this topic that you'll find on Curatti
Something to ponder.......
How can you use leverage questions to benefit your business?
Can monetary value be placed on questions? Not really, as there are too many variables involved. But depending on the timing and manner of delivery, questions can be the ingredient that spurs innovation and growth.
Here's are a few highlights:
The rhetorical question can spur conversation and wake up a
slumbering ideas process
The joking question can lift a mood
The incisive question can take a brilliant idea into a different stratosphere
The personal question can tell a person struggling in solitude that someone in the world cares
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read more here: [http://curatti.com/the-value-of-questions/]
Innovation levers