How a story can make a strategy come to life.
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#HR #RRHH Making love and making personal #branding #leadership
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Leadership, HR, Human Resources, Recursos Humanos, aptitudes and personal branding.May be you can find in there some spanish links.
Curated by
Ricard Lloria
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Monash Business School Deputy Dean, Leadership and Executive Education, Professor Richard Hall discusses why storytelling is one of the most powerful skills a leader can possess. Via Anne Leong 
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From
hbr
A powerful, emotion-drenched story is at the heart of every con job.
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Once solely the domain of marketing, storytelling is increasingly being adopted by corporate recruiting teams to help them hire more efficiently. Rather than telling candidates what it’s like to work there, companies are showing them by finding new ways to share the employee experience. These narratives are revealing a more human side of the business. They often go beyond "this is what I do here," instead illuminating “this is why I do what I do - here.”
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Telling your company's story is essential to persuading stakeholders. Here are three surprising ways storytelling will also help boost your brand. Via Ariana Amorim, Mark E. Deschaine, PhD
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Dr. Bruner helped launch the field of cognitive psychology and was a major educational theorist. Via David Hain
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From
medium
During the Starbucks 2016 Annual Meeting of Shareholders, Starbucks chairman and ceo Howard Schultz expanded on a questi…
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Chapter 1 from the upcoming book, Putting Stories to Work by Shawn Callahan. Find out where storytelling skills can really make a difference.
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The National Center for Biotechnology Information has estimated that the human attention span dropped from 12 seconds in the year 2000 to just 8.25 seconds in the year 2015. Speaking from personal experience, I’m sure there are plenty of things that have held my attention for far longer than that.
But absent anything else that really interests me at any given moment, 8.25 seconds actually sounds about right. Assuming this is what we have to work with, it's unlikely that anyone is going to pay more attention to us simply because we ask them to. Instead, we’ll probably need to give them something more compelling to pay attention to.
One way to capture people’s attention is to engage them in the fine art of storytelling.
Via The Learning Factor
Stefano Manca's curator insight,
October 9, 2015 5:57 AM
If we have only 8.25 seconds of attention from out listenere there is the right way of being interesting or is better to change the approach and become relevant to the listener before even starting the conversation ?
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Who is a better leader? A clock builder or time teller? Jim Collins, the foremost management guru, poses a very interesting question in his best-selling book "Built to Last: Successful Habits of Vi... Via Prof. Hankell, Dan Forbes
Prof. Hankell's curator insight,
November 14, 2014 2:36 PM
The leader’s greatest product is the organization itself...
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When a new hire joins your company, what do they take away from their first impression of your organization?
In most process-driven companies, the first impression is usually a twelve-inch binder full of procedures, checklists, and forms that tell employees exactly what to do, and what not to do. In product-driven companies, new hires might get a sample of your company’s flagship offering — a shiny laptop, a sporty bike, a sweet box of chocolates — along with that twelve-inch binder. If your company’s product isn’t tangible, that binder might come with a pile of collateral on the strategic/integrated/value-added/flexible/contextual/virtual/something-as-a-service your company sells. I don’t know about you, but the only thing I’d be interested in is the chocolate. Via Jenny Ebermann, MyKLogica
MyKLogica's curator insight,
October 2, 2013 4:13 AM
Un buen artículo sobre cómo ayudar a conseguir una mayor involucración de los colaboradores con la empresa, ahora bien, hemos de tener en cuenta que dicha "storytelling" ha de ir acompañada por algo más que una narración interesante. De nada sirve hablar sobre los sueños del fundador, dónde queremos llegar ... si después en el día a día, el storytelling se convierte en una "telling de miedo, abusos, desprecios ...".
El verdadero arte de una involucración de este tipo, es cuando se integra en el ADN de la empresa y no son sólo los "líderes" quienes te lo cuentan, sino los propios compañeros porque es una vivencia y experiencia diaria. |
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“All the knowledge I possess everyone else can acquire, but my heart is all my own.” [Johann Wolfgang von Goethe] Via Ariana Amorim, Mark E. Deschaine, PhD
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When someone mentions scenario-based learning, do you automatically think of complex branching scenarios? While that's one way to implement scenarios (and a very effective one!), I don't think it's the only option. A range of options are available, from passive to active. Even if you can't convince your organization to invest in full-blown branching, you… Via Marta Torán
Marta Torán's curator insight,
November 10, 2016 3:21 PM
Christy Tucker nos da en este post algunas ideas para el aprendizaje basado en escenarios. Un enfoque para el diseño eLearning que se basa en el storytelling.
Desde los más "pasivos" a los más "activos": Ejemplos del instructor, miniescenarios, dos narradores, casos de estudio, escenarios ramificados, rol play y simulaciones. Muy interesante.
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Visual storytelling is one of the most potent forms of communication in existence today. From films and virtual reality experiences to interactive games and data visualizations, visual stories are revolutionizing the way we persuade audiences with our messages. Via Kevin Watson
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Sometimes two completely unrelated events spark a connection which nags away like an intellectual toothache. Thought builds a link, a significance or synergy where none previously existed.
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Everyone in business is talking about customer centricity, but very few are getting it right.
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El cerebro humano es una esponja para las historias. De niños, cuando tenemos satisfechas las necesidades biológicas, inmediatamente nuestro interés se centra en dos cosas en jugar y en escuchar cu…
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Photo via 'Folkstory' of Joseph Campbell (left) with Jonathan Young, at the Pacifica Graduate Institute.
Alexander Hamilton's curator insight,
March 1, 2016 4:15 PM
Ooh la la! What a find! Here you can listen to 48 hours worth of lectures from one of the fathers of storytelling. Campbell takes us into a world of myth and story with his wonderful analysis and thoughts on life. You will need to join Spotify but it's well worth the effort. Dive in to the world of Joseph Campbell and enjoy! This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story in her online community of practice at the Story Powered® Institute
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When you a tell a story to someone who wants and needs to hear that story, eyes light up, pulses quicken, trust is built and action is taken. Two examples: Satya makes and sells hats. Beautiful, bespoke, handmade hats. But... Via Dennis Bailen, CMO, Chief Outsiders
Veronica Jeans's curator insight,
April 9, 2016 8:13 AM
Seth Godin always delivers - this shows two great examples of how important is it to relate your story to your audience. Your story connects to people who see themselves in it. A well-defined story will not include everybody. When you decide who your ideal customer really is, your story takes on clarity and specificity. Your story should reflect exactly what your customer wants and needs. If you sell rugby jerseys, a picture of you (or a friend) at a rugby match wearing a jersey, will immediately speak to your ideal customer. He will feel like you understand him and if you have a great story around how you started, his jersey takes on a whole new persona. He can tell that story every time he has the jersey on! He is admired, feels important and special. Stories are meant to connect you to your tribe, your ideal audience. Be clear on who you are to be able to attract the same person who shares in your passion and interests and ultimately your products or services. Seth Godin always delivers - this shows two great examples of how important is it to relate your story to your audience. Your story connects to people who see themselves in it. A well-defined story will not include everybody. When you decide who your ideal customer really is, your story takes on clarity and specificity. Your story should reflect exactly what your customer wants and needs. If you sell rugby jerseys, a picture of you (or a friend) at a rugby match wearing a jersey, will immediately speak to your ideal customer. He will feel like you understand him and if you have a great story around how you started, his jersey takes on a whole new persona. He can tell that story every time he has the jersey on! He is admired, feels important and special. Stories are meant to connect you to your tribe, your ideal audience. Be clear on who you are to be able to attract the same person who shares in your passion and interests and ultimately your products or services.
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What does the Internet care about? What articles do we share the most? Using the data from the Ahrefs Content Explorer, the people at Funders and Founders Via Lauren Moss
Emilio Ruano's curator insight,
May 4, 2015 1:17 PM
At least, the concern about equality, energy and social welfare is there. I like the last one about engineers tho. Hahaha. 
Mackenzie Hamilton's curator insight,
October 13, 2015 8:36 AM
I think this article is awesome because they use data visualization to show what people share the most, visit the most, and search the most. Data is everywhere and people are using it everyday and sometimes don't even think about it.
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Even in a world of high-tech communications, narratives can be the best way to get a message across. Via Kenneth Mikkelsen
Mike Klintworth's curator insight,
November 12, 2013 4:57 AM
Companies such as FedEx, Kimberly-Clark and Microsoft are teaching executives to tell relatable stories as a way to improve workplace communication. 
Steve Bax's curator insight,
November 12, 2013 8:07 AM
Another good Scoop by Kenneth Mikkelsen. This is based upon the lessons learn't in presenting the case for new market research techniques in P&G.There are some good presentation lessons in here. 
Robin Sinclair's curator insight,
November 12, 2013 9:09 AM
Even interviews require story telling - just make sure they are true!
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Great leaders tell great stories. It’s the reason Steve Jobs sold millions of iPods by skipping the technical specifications and simply stating that one thousand songs could now fit in your pocket. Via Kenneth Mikkelsen, David Hain
John Michel's curator insight,
June 24, 2013 9:27 PM
No surprise, telling great stories takes effort. To uncover a handful of key tenets, we asked some experts for their advice on how to be better storytellers in our work lives. 
Tony Brugman (Bright & Company)'s curator insight,
July 16, 2013 8:47 AM
Great lessons for leaders (and everybody else) for better Storytelling. I love this one: "Show vulnerability" |
