Digital Collaboration and the 21st C.
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Digital Collaboration and the 21st C.
Examines the connectivity possible for global knowledge participative creation and sharing.
Curated by Susan Myburgh
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Rescooped by Susan Myburgh from WHY IT MATTERS: Digital Transformation
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Expected 2030 in-store journey: What Retail Could Look Like In 2030

Expected 2030 in-store journey: What Retail Could Look Like In 2030 | Digital Collaboration and the 21st C. | Scoop.it

With new tech-enabled features, the store of the future will be able to provide a more frictionless and personalized experience that meaningfully engages shoppers. The following infographic visualizes the expected 2030 in-store journey for a customer named Rachel. Here are some of the technologies and innovations that will impact each step of her shopping experience.


Via Farid Mheir
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Rescooped by Susan Myburgh from WHY IT MATTERS: Digital Transformation
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Comparative guide of 6 #marketingAutomation platforms provides insights into features and pricing

Comparative guide of 6 #marketingAutomation platforms provides insights into features and pricing | Digital Collaboration and the 21st C. | Scoop.it

side-by-side comparisons of the top 6 marketing automation vendors in one convenient guide. Compare costs, both upfront and ongoing, and get insight into contract terms. See a roll-up of ratings from the most popular review sites to hear what real users like you think of the various platforms out there.


Via Farid Mheir
Farid Mheir's curator insight, January 24, 2021 10:18 AM

WHY IT MATTERS: biased for sharpspring (of course) this guide nevertheless is a great reference on features and pricing of top marketing automation solutions.

Rescooped by Susan Myburgh from WHY IT MATTERS: Digital Transformation
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Internet advertising @iab and brands are banding to define how future of data collection & privacy should behave - and have created this great viz of the world we now live in, where too many brands...

Internet advertising @iab and brands are banding to define how future of data collection & privacy should behave - and have created this great viz of the world we now live in, where too many brands... | Digital Collaboration and the 21st C. | Scoop.it

Join IAB, IAB Tech Lab, government and other industry/consumer organizations in Project Rearc to harmonize privacy, personalization, and community.

The cookie-less future is barreling down upon our industry. Project Rearc seeks to rearchitect digital marketing to drive our industry forward while aligning the interests of consumers, businesses, and governments.

This collaboration needs industry leaders from the brand, agency, publisher, platform and technology industries to join together and address consumer demands for personalization and privacy through behavioral standards, codes of conduct, legal agreements, and enabling technologies.


Via Farid Mheir
Farid Mheir's curator insight, February 10, 2020 1:28 PM

WHY IT MATTERS: technology to capture personal information will have to change in an era of increased privacy needs, legal requirements... and desires for brands and corporation to continue tracking our every move. The presentation has interesting data on trends in this great viz of our data-rich world...

Rescooped by Susan Myburgh from Business: Economics, Marketing, Strategy
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What Is Google's New Event Search Feature And Why Does It Matter?

What Is Google's New Event Search Feature And Why Does It Matter? | Digital Collaboration and the 21st C. | Scoop.it

Google has never been a company to rest on its laurels. Over the past two decades, the search engine giant has continued surprising, delighting, and serving its users with new features, layouts, and inner workings. Not all of these features have been successful, but it’s never long before a disliked feature is improved, replaced, or modified.



Via Pantelis Chiotellis
No comment yet.
Rescooped by Susan Myburgh from New Customer - Passenger Experience
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Five Rules for Strategic Partnerships in a Digital World

Five Rules for Strategic Partnerships in a Digital World | Digital Collaboration and the 21st C. | Scoop.it
Leading companies know that the future depends on the capabilities, functions, channels, and insights they can tap by working with others.

Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight, December 23, 2014 5:18 PM

"Both B2C and B2B companies are in an arms race to develop innovative user experiences, expand distribution, and capture new sources of monetization. Digital leaders are discovering that their future depends not just on what their own companies can do, but on the capabilities, functions, channels, and insights they can tap by partnering with others."


Do you agree?

 

Rule 1. Never innovate alone. 

Rule 2. Understand that no single company has a lock on user preferences. 

Rule 3. Focus first on a great user experience, not the value exchange.

Rule 4. Strike the right balance between scale and customization.

Rule 5. Treat your partnership like your business.


Is your company open to partnership?

Rescooped by Susan Myburgh from Curation Revolution
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Join The Marketing Revolution on Scoop.it - Follow, Contribute

Join The Marketing Revolution on Scoop.it - Follow, Contribute | Digital Collaboration and the 21st C. | Scoop.it

Follow & Contribute
Do you LOVE Internet marketing? We do too. Join the Marketing Revolution on Scoop.it by following.

Seeking 5 Fellow Scoopers to contribute. If you would like to contribute to the Marketing Revolution leave your @TwitterName in Comments or tweet @ScentTrail.

Together we create a NEW Marketing.

Together we are smarter than apart.

Together we have more FUN.

Join the Marketing Revolution on Scoop.it
http://www.scoop.it/t/marketing-revolution


Via Martin (Marty) Smith
Esther Coronel De Iberkleid's comment, May 19, 2013 10:09 PM
I did check and sent you a message on facebook private. Please check and I look forward to hear from you. Great week!
Carla Deter's comment, June 1, 2013 7:57 PM
Hi Esther! Martin - I'm In. Are there spots left? I love on-line promotions! Contact me or I can contact you. I've been watching the Marketing Revolution across many scoops until I came upon this opportunity. Email: socialinfairfaxva@yahoo.com
Esther Turón Perez 's curator insight, June 28, 2013 3:37 PM

Good team, ;). I'm inside group Social Media Revolution (Spanish community), why not on Marketing Revolution? ;P

Rescooped by Susan Myburgh from Curation Revolution
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Content Marketing's Definitive Formula [graphic]

Content Marketing's Definitive Formula [graphic] | Digital Collaboration and the 21st C. | Scoop.it
Content Marketing has been remarkably exposed over marketers’ activities the last couple of years. However, companies seem to struggle upon the development

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, March 22, 2013 10:05 PM

"Struggle upon the development" is a TRUE statement. Nice graphic here that describes what quickly becomes an intuitive process.

Esther L's comment, March 24, 2013 9:15 AM
Step #3 is the tricky one but also the most interesting to marketers. That's were the good marketers knowledge of the product, the customer, analysis and results interpretation comes into place.
Mike Ellsworth's curator insight, March 24, 2013 4:16 PM

I think the most important step in this formula is the one most often ignored: 

Step 2. Determine Objectives.


Rescooped by Susan Myburgh from Practical Networked Leadership Skills
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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Digital Collaboration and the 21st C. | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

 

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."

 

Remember:

 

** Platforms may change but marketing fundamentals remain the same

 

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

 

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

 

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

 

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

 

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

 

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

 

See article here: [http://bit.ly/VcYLb]

 


Via janlgordon, Beth Kanter
Rescooped by Susan Myburgh from WHY IT MATTERS: Digital Transformation
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The complex decisions behind Chanel's new lipstick color matching #AI highlights the steps and the people that must be involved to do #AI right

The complex decisions behind Chanel's new lipstick color matching #AI highlights the steps and the people that must be involved to do #AI right | Digital Collaboration and the 21st C. | Scoop.it

The luxury brand used synthetic data to avoid potential bias and on-device processing to sidestep privacy pitfalls in creating its new Lipscanner app.


Via Farid Mheir
Farid Mheir's curator insight, March 2, 2021 12:49 PM

WHY IT MATTERS: the account of the development of a lipstick color matching mobile app highlights the challenges faced when developing AI apps the "right" way - and the multidisplinary team involved.

Rescooped by Susan Myburgh from WHY IT MATTERS: Digital Transformation
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The end of 3rd party cookies: what it means, what is the impact and why it may not be such a big thing to improve privacy after all

The end of 3rd party cookies: what it means, what is the impact and why it may not be such a big thing to improve privacy after all | Digital Collaboration and the 21st C. | Scoop.it

Since Google’s announcement last month that starting in early 2022, third-party cookies will no longer be allowed in Chrome, the industry has been up in arms. While third party cookies have been outlawed in Firefox and Safari for some time now, 30% of the market wasn’t enough for us to fret about - it’s only now that Chrome has set a 'Time To Live' that hysteria has set in.


Via Farid Mheir
Farid Mheir's curator insight, February 17, 2020 12:51 PM

WHY IT MATTERS: 3rd party cookies are used by advertisers to track down users across websites. The end of support will require new solutions for marketers to continue tracking us all...

Rescooped by Susan Myburgh from WHY IT MATTERS: Digital Transformation
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The impact of #digitalTransformation #AR #eCommerce #personalization #AI #facialRecognition truly impacts every industry. Case in point:  15 Trends Changing The Face Of The Beauty Industry In 2020 ...

The impact of #digitalTransformation #AR #eCommerce #personalization #AI #facialRecognition truly impacts every industry. Case in point:  15 Trends Changing The Face Of The Beauty Industry In 2020 ... | Digital Collaboration and the 21st C. | Scoop.it

2019 has been a banner year for beauty tech. See what tech-backed cosmetics brands will continue to transform and disrupt the sector in 2020 and beyond.


Via Farid Mheir
Farid Mheir's curator insight, January 1, 2020 3:03 PM

WHY IT MATTERS: this report provides insights in the many transformations that the beauty industry is going through, with many being digital technology driven.

Rescooped by Susan Myburgh from New Customer - Passenger Experience
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#MaryMeeker's 2015 #InternetTrends report

#MaryMeeker's 2015 #InternetTrends report | Digital Collaboration and the 21st C. | Scoop.it
Print is still getting a disproportionate share of ad dollars compared with the amount of time people spend reading it, Ms. Meeker said.

Via Eric_Determined / Eric Silverstein
Roberto Fuso Nerini's curator insight, May 28, 2015 4:13 AM

2015 Internet trend. Main slides + link to the full report.

Nicolas Desachy's curator insight, May 28, 2015 8:32 AM

To be read

Stuart Walters's curator insight, May 28, 2015 11:28 AM

Mary Meeker provides great insight into Internet Trends every year, and those trends relate directly to customer expectations and Customer Experience (CX).  

Rescooped by Susan Myburgh from visualizing social media
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Strategy of Social Media Marketing Infographic

Strategy of Social Media Marketing Infographic | Digital Collaboration and the 21st C. | Scoop.it

We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.


This infographic of social media marketing will help  to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.


Via Lauren Moss
Enoxh's comment, May 9, 2013 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment, May 9, 2013 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
Retro Social Media's curator insight, May 15, 2013 1:13 PM

Genius...

Rescooped by Susan Myburgh from Curation Revolution
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Content Marketing Ninjas: Why Content Marketing Is New SEO [Live Blog + Video]

Content Marketing Ninjas: Why Content Marketing Is New SEO [Live Blog + Video] | Digital Collaboration and the 21st C. | Scoop.it
A live blog of the presentations of three incredible content marketing ninjas at the Raleigh SEO Meetup, 26 March 2013.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, March 27, 2013 8:50 AM

Great Content Is New SEO Event & Live Blog
Amazing Live Blog with embedded video from Google Hangout from my friend @MarkTraphagen from last night's Content Marketing Is The New SEO Meetup featuring presentations from @Casieg, @CommsNinja and @ScentTrail. Raleigh's SEO Meetup created and MCed by another friend @1918 who skyped in from Dallas last night.

My Storytelling Is The New SEO presentation is on Slideshare:

http://www.slideshare.net/martinmartysmith/storytelling-new-seo

Scooped by Susan Myburgh
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Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling!

Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling! | Digital Collaboration and the 21st C. | Scoop.it
Pedro Barbosa's curator insight, March 2, 2013 11:13 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Miklos Szilagyi's curator insight, March 2, 2013 12:53 PM

I always thought this... but it's good to have it in this structured form...