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Scooped by
Beth Kanter
April 29, 2016 12:40 PM
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Reasons why you need to be the person to take control of employee advocacy at your organization and how it can benefit your career.
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Scooped by
Beth Kanter
April 5, 2016 12:11 PM
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Scooped by
Beth Kanter
March 30, 2016 5:00 PM
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SocialRank helps you find your best followers, most valuable followers, and most engaged followers on Twitter
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Scooped by
Beth Kanter
March 18, 2016 5:13 PM
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How can you encourage employees to become brand advocates on social media? We explain.
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Scooped by
Beth Kanter
March 18, 2016 5:12 PM
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How does technology giant Nokia encourage its people to become ambassadors online?
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Scooped by
Beth Kanter
March 18, 2016 12:33 PM
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A social media policy shouldn’t just focus on making sure your team doesn’t mess up. It can actually encourage your team to be more involved.
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Scooped by
Beth Kanter
February 17, 2016 2:15 PM
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It’s not enough that a Google search by a hiring manager turns up nothing negative in your past. These days, the strength of your digital imprint may be the difference between getting a job interview or a rejection e-mail.
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Scooped by
Beth Kanter
December 16, 2015 12:33 PM
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According to Reppler, 91 percent of employers use social media during the recruitment process, so it’s probably safe to say that social recruiting is no longer a trend — it’s a fact of life.
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Scooped by
Beth Kanter
September 30, 2015 6:53 PM
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And it's not "Christ, what an asshole."
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Scooped by
Beth Kanter
September 24, 2015 2:59 PM
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There is no one-size-fits-all solution to getting the most out of the first hours of the day, so we found 10 solutions to choose from.
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Scooped by
Beth Kanter
September 17, 2015 12:19 PM
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Meetings are one of the most universally despised conventions of work life. But it's not meetings that are the culprit -- it's ineffective meetings.
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Scooped by
Beth Kanter
September 13, 2015 3:17 PM
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MIT conducted a study to find out if Twitter makes employees more innovative. They found that there’s a link between the diversity in people’s Twitter networks & the quality of their ideas
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Scooped by
Beth Kanter
August 28, 2015 11:13 AM
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Make the most of your address book with the best contact apps for Android and iOS.
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Scooped by
Beth Kanter
April 21, 2016 11:10 AM
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There are many professionals who use branded content to develop their own brand and give them a leg up on the competition. Here are five examples.
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Scooped by
Beth Kanter
March 30, 2016 6:47 PM
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Social marketing is more than just product awareness or brand building. For many companies, such as Heifer International, social marketing actually helps people all over the world.
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Scooped by
Beth Kanter
March 30, 2016 3:39 PM
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I love lists. When I was a kid I hated them – mostly because I would make them and then lose them before I could actually cross anything off. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. But there are […]
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Scooped by
Beth Kanter
March 18, 2016 5:12 PM
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Search for “employee brand ambassador” and you’ll find pages of articles hailing employees as the key to reaching new audiences, to developing an authentic, trusted voice, and to showing the world an inside view of the amazing work your organization is doing. Nokia, Adobe, and NPR are amongst some of the big names that have successfully tapped into the energy of their staff and, in the process, have driven revenue, bolstered recruitment efforts, and positively engaged new online communities. An employee brand ambassador campaign can sound like a dream come true for a nonprofit hoping to increase its online presence or grow its mailing lists on a shoe string budget. But before your organization starts dreaming too big, here’s a basic checklist you should run through before crafting recommended tweets for your employees. 1. Establish goals first. Knowing what you’re hoping to accomplish will help direct your overall strategy and how you’ll message the program to your staff. Organizations should consider creating SMART goals to begin to develop a framework and timeline for measuring success. 2. Assess what you have in place. Your employees should be building off of and contributing to what exists already, so as their followers gain interest in your organization, there is up-to-date engaging content that supports your goals. For example, if your organization is trying to cultivate new volunteers, make sure the volunteering section of your website is visible and polished. 3. Know your voice. Employees should be encouraged to share content in a way that feels genuine to them, however, understanding the tone, look and online identity of your organization will help them assess what’s an appropriate post. 4. Gauge employee morale. Employees need to be happy with the direction of your organization and the way that they are treated in order to become genuine brand ambassadors. Times of instability, low morale, or cultural shifts may be poor times to launch brand ambassador campaigns or trainings, particularly if your goals are externally oriented as opposed to using the campaign as a tool to improve employee engagement. 5. Understand what it takes. Just like any social media effort, building brand ambassadors will take time, will require time, and likely encounter bumps in the road. Results will not happen overnight and it will require staff time to create social media policies and training as well as to monitor, maintain, and contribute to the program. There are also likely be mistakes along the way. Sarah Mahran is the Human Resources Manager at New York City Bike Share, which operates NYC's Citi Bike system. She was a student of Big Duck's VP, Farra Trompeter, this past summer in her "Online Engagement Strategy – Leveraging the Web and Social Media for Good" course at The New School for Public Engagement.
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Scooped by
Beth Kanter
March 18, 2016 4:23 PM
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Astronauts! Peace Corps Volunteers! Diplomats! Learn how some of America's most recognized brands nurture their staff and audiences, and convert them into advocates for th
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Scooped by
Beth Kanter
February 26, 2016 12:11 PM
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Guides, plans, and other resources on the topics of social selling, employee advocacy, brand ambassadors, employee engagement, and more.
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Scooped by
Beth Kanter
December 22, 2015 1:27 PM
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emoteLearn fresh tips to help run more effective and productive remote meetings.
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Scooped by
Beth Kanter
October 12, 2015 12:25 PM
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There are few tasks in the professional life as tedious as scheduling meetings. Finding a time that works for everyone can be a losing battle of long email strings and accidental double-bookings. Scheduling a meeting time shouldn't be hard. Fortunately, there are dozens of online meeting scheduler apps available ...
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Scooped by
Beth Kanter
September 29, 2015 12:00 PM
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Are your employees on LinkedIn? In this articles, you'll learn how to help your employees share your content on LinkedIn.
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Scooped by
Beth Kanter
September 17, 2015 12:26 PM
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There is no secret to success, but some qualities and behaviors make success more likely. 25 qualities and behaviors that make success more likely: Intelligence. Authenticity. Talent. Sociability a...
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Scooped by
Beth Kanter
September 16, 2015 5:36 PM
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Website-Magazine-Events-Webinars. Informing & inspiring millions of social change leaders at nonprofits, businesses, & governments around the world.*
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Scooped by
Beth Kanter
September 7, 2015 9:37 PM
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I knew my iPhone and I needed some space when I started spooning it at bedtime.
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