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Amazon Prime is brilliant online tribal or "club" marketing with great "stealable" lessons for small to medium sized online retailers (SMBs) such as: * Importance of "movement" marketing. * Create CLUBS. * Empower advocates. * Ask for help. * Be social, mobile and unique. 
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The Platform Revolution "
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Banksy, a grafitti artist, is a powerful social marketer. Banksy's art blew up New York teaching ten online marketing lessons for those wise enough to see including:
Are people racing around NYC to see your latest work? If no then steal some social marketing tips from one of the world's best - Banksy.
Irina Mk's curator insight,
November 25, 2014 5:16 AM
Le Marketing social selon Banksy... Règle 6 : garder des secrets le plus longtemps possible. La règle la plus importante ? Peut-être car nous avons tendance à vouloir "tout" dévoiler sur le web participatif. Mais gardons un peu de mystère.... Le mystère attire et attise la curiosité.
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Neil's Note * Gwen Stefani gives Jimmy Falon a lap dance... We don't read Mashable or HuffPost unless one of US is writing or being written about. We LIVE, BREATHE and THINK about little else than what is glowing now in that tent in the desert where our tribe is busy clicking, thinking and changing the web and Internet marketing. These are the things we care about. Via Neil Ferree, massimo facchinetti
Neil Ferree's curator insight,
September 18, 2014 1:43 PM
Why you should Share Content From Lesser Known Authors? Social media has a considerable amount of “noise”. If you are going to be successful using content curation, then you need to be able to cut through the noise effectively. If you are curating the same content everyone else is, from sources that everyone is already reading and sharing themselves, you end up amplifying the noise, not cutting through it. This is how to How to Increase Your Social Media Presence
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Time for a game of Versus!
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From
curatti
Red Bull Branding shared how we are all media companies now. Red Bull Branding 2 is about how to build online community via Friends of Friends. Marketing.
Martin (Marty) Smith's insight:
Community 70% Vs. Mercenary 30% 2. Engage the 70% of socially altruistic vs. 30% mercenary deal seekers. 3. Curate, Curate and CURATE. Read Drive by Daniel Pink. In this MUST read Pink explains our misconception about what motivates MOST people. When a Swiss blood drive offered to PAY their conversions went DOWN. When they offered to give a donation to a charity donations went backup.
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Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and "brands" that its service was the best way to reach people with eyeballs and money. Maybe it is! But now that companies have taken the bait, Facebook is holding the whole operation hostage.
Martin (Marty) Smith's insight:
My disdain for Facebook continues as they tighten "edgerank" otherwise known as how they stop you from showing your content to your followers down to 1% or 2%. If that sounds like the most successful bait and switch Ponzi scheme ever created you are thinking what I am thinking...that and NEVER AGAIN do I even contemplate putting branded content on that PIRATE network.
Therese Torris's comment,
March 20, 2014 4:35 AM
"Bait & switch" is the essence of most "free" services
Marc Ravaris's curator insight,
March 27, 2014 6:16 PM
This has been happening regularly on the Fb site I manage. More likes, yet less visibility for posts, thought it was just me. Happening to you? Read this article.
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![Social Media Referral Traffic +42%, $ Jumps + 63% and SMBs Rule [infographic] | Curation Revolution | Scoop.it](https://img.scoop.it/vwKCdwjyJYzFuRYXwOHpezl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
In 2013, both large and small retailers earned business by making social media a priority. But it was the small merchants, operating exclusively online, that dominated the top ranks of the social media 500. This infographic takes a closer look at how SMBs can harness the power of smart placement, great content and nimble response. Marty Note Via Hannah Kramer
malek's curator insight,
February 26, 2014 10:52 AM
It's all about the interaction of consumers with products online. The recently released Google's new Hummingbird algorithm put more weight to how your business, product, or service is being talked about on the social Web.
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In business, vision isn’t some mythical ability to see the future. It’s about being able to recognize a pattern and appl…
Martin (Marty) Smith's insight:
Great Post But Upside Down "How to Recognize The Next Big Thing? If the history of The Next Big Thing teaches us anything, it’s that new media invariably dominates old media; regardless of how hard the incumbents try to keep new media down. Equally clear, the essence of The Next Big thing won’t be technological. Cloud, data, augmented, geo, semantic, mobile, distributed, implicit, programmable networks are statements of technological enablers, not human experiences." * Automated Assistants.
janlgordon's comment,
December 17, 2013 3:36 PM
Marty, you never cease to amaze me, your insights are absolutely brilliant and right on target with this one - Let's take this to Curatti........worthy of a replay and discussion for sure!!
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Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities. It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media... Via Lauren Moss, Brian Yanish - MarketingHits.com
Eliza Steely's comment,
December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
donhornsby's curator insight,
December 14, 2012 6:23 AM
(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."
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This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it. Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem
"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"' Here's what caught my attention: ****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist. The Scoopit team agrees! My input: ****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator - **Know your audience **Know their pain points **Find and select the best content, add your own opinions, information or anything that will provide more value for your audience **Select only the best content, don't just aggregate links that add to the noise **Become a trusted resource - many opportunities will come to you, it's your time to shine Curated by Jan Gordon covering "Content Curation, Social Media and Beyond" Read full article here: [http://bit.ly/tF0opI] Via axelletess, janlgordon
's comment December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment,
December 4, 2011 2:59 PM
@Karen Dietz
Thanks Karen! 2012 is going to be an amazing year for all of us!! 
Gust MEES's curator insight,
February 14, 2013 7:39 AM
Quality Matters!
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Building Online Community
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These are 6 hard earned heart felt truth I've learned about Social and Digital Media.
Martin (Marty) Smith's insight:
This great share from @Cendrine Marrouat - https://www.cendrinemedia.com of the founder of List.ly's desk about social media includes the best discussion of the 1:9:90 Rule I've ever seen. A #mustread!
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Biggest challenge to great web marketing may be learning to THINK like an Internet marketer. Here are 5 Secret Tips to help you become a great IMer.
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There are no "right' or "wrong" ways to use social media, but there are ways to grow your following faster and get more return from your social efforts.
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From Entertainment to Collaboration outlines the second transition that a company must engage in when moving from advertising to engagement as a core marketing strategy.
Marty Note
This is a MUST READ brilliant post my friend Mark Traphagen (@MarkTraphagen) alerted me to because I've been writing about how brands don't get social (Social Media: It's The Conversation Stupid http://sco.lt/7iZVUP ).
I love the ditch digging details Ted shares in this great post. He all but maps the process of creating successful social collaboration with:
Collaboration can take a number of forms: example archetypes are:
1) commentary on content
2) co-creation of content
3) user-generated content
4) collective action or problem solving
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That is BRILLIANT work. I've been focused on the conversation, but Ted is right. The conversation is the medium, the currency. The payoff for being present and engaged with customers is collaboration. Great stuff and a must read for any brand or Internet marketer (and there are 2 more installments coming).
Collaboration can take a number of forms: example archetypes are:
1) commentary on content
2) co-creation of content
3) user-generated content
4) collective action or problem solving
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Marty's 5 Social Media Safety Tips
Appreciate friends at Paper.li Re-sharing a post I wrote for them a year ago. Some things I would alter slightly, but holds up for the most part :). M
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Gain up to 50% percent more followers on Pinterest by using this fantastic Pinterest Social media tool called Pinwoot
Cool tool shared on G+ by Tom George of Internet Billboards.
How to get more Pinterest followers using Pinwoot.
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![Is Social Media Making Us Narcissistic? [infographic] | Curation Revolution | Scoop.it](https://img.scoop.it/XIxbjNsnVdCFC44dMevEdTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Media & Narcissism [INFOGRAPHIC] #socialmedia
This reminds me of the first time I took a Myers Briggs test. After the test and the assessment everyone walked around amazed at what the test said about them. No big surprises to me since I filled out the test (lol). Just as I don't think the test MADE my fellow NTLers anything I don't think social media is MAKING us one thing or another. Is social media amplifying an existing trend? Sure but mirrors aren't people and they continue to be the enemy of vampires (not sure what that means but was fun to think about :). M
A fascinating infographic, are you guilty of any of the things mentioned?
This is a question that I have wondered about. While this graphic gives an abbreviated, visual response to the question, it provides key insights into the issue.
The image cleverly illustrates the signs of narcissism before depicting the negative effects of social media, which include ADHD, depression and narcissistic personality disorder and addiction, among others.
It would be interesting to know the reasons WHY "People who use Facebook the most tend to have more narcissistic or insecure personalities" and why "those who [score] higher in narcissism also posted more often on twitter". While this post points out yet another important issue surrounding social media that cannot be ignored by business professionals and users alike, it does not provide enough information for the reasoning behind its statements.
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Rescooped by Martin (Marty) Smith from Content curation trends |
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Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions :
"Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."
Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins."
