Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Scoop.it!
My note about this Harvard case study is in blue at the bottom. Martin  This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address. 
No comment yet.
Sign up to comment
Scoop.it!
Story may be the most important but least understood online marketing word there is. Understand why storytelling is "beyond important" for web marketing.
Scoop.it!
Use These 5 Web Writing Tips To Crate Trust & Loyalty 2. Short sentences. 3. Small paragraphs. 4. Be Specific. 5. Ask questions & leave room for User Generated Content.
malek's curator insight,
June 10, 2014 6:26 PM
Using anchor text links is life saving on the web. Isn't it?
Scoop.it!
THE Content Review Goldmine
Scoop.it!
Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions : "Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."
Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins." Via janlgordon, axelletess
janlgordon's comment,
December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it. 
Robin Good's comment,
December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)
I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable. Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader. Keep it up!
janlgordon's comment,
December 4, 2011 2:32 PM
@Robin Good
Hi Robin, Thanks for letting me know about the link, I just fixed it. I will add your revision to the post, you're absolutely right, an oversight here:-) |
Scoop.it!
Why You Must Curate Content * Proof of "Digital Listening" * Reach
Mery Elvis Mt's curator insight,
October 7, 2015 7:48 PM
#ContentCuration is the core of Content Marketing
Scoop.it!
As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective? * Social shares and its help with seo, traffic and profits. * Brand advocacy and word-of-mouth advertising. * Brand shaping via listening and curation of content created by influential customers. * Reward Ambassadors with social listening, support and inclusion. * ASK for help. Via Brian Yanish - MarketingHits.com
Scoop.it!
Myths Cost Internet Marketers Money
Scoop.it!
This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.
Via janlgordon, Martin (Marty) Smith
Scoop.it!
This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it. Rian speaks for many of us who are overwhelmed, overloaded with content that gives us no value at all. This is the problem
"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"' Here's what caught my attention: ****The wells of attention are being drilled to depletion by linkbait headlines, ad-infested pages, “jumps” and random pagination, and content that is engineered to be “consumed” in 1 minute or less of quick scanning – just enough time to capture those almighty eyeballs[2]. And the reality is that “Alternative Attention sources” simply don’t exist. The Scoopit team agrees! My input: ****The Opportunity: This is the time for all good curators to come forward - 2012 will be the year of the content curator - **Know your audience **Know their pain points **Find and select the best content, add your own opinions, information or anything that will provide more value for your audience **Select only the best content, don't just aggregate links that add to the noise **Become a trusted resource - many opportunities will come to you, it's your time to shine Curated by Jan Gordon covering "Content Curation, Social Media and Beyond" Read full article here: [http://bit.ly/tF0opI] Via axelletess, janlgordon
's comment December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment,
December 4, 2011 2:59 PM
@Karen Dietz
Thanks Karen! 2012 is going to be an amazing year for all of us!! 
Gust MEES's curator insight,
February 14, 2013 7:39 AM
Quality Matters!
|
Team Curagami responded to the difficult question of if, when and how it makes sense for an up and coming brand to sell on Amazon.Â