Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Do you know how well your inbound marketing campaigns are really performing? Learn how to effectively measure success and determine your ROI performance. Via Webpresence, massimo facchinetti 
Scoop.it!
To genuinely help your business, you need to systematically produce high-quality, super-relevant and SEO-friendly materials with more value to the users than your competition. Here's how. Via Mike Allton
Mike Allton's curator insight,
July 23, 2018 9:13 AM
Content is still King, and guest author Nadia from SEMRush offers us 5 steps & tools to ensure our writing rules the kingdom: 1. Keyword Research Check it out:
Scoop.it!
Building your own website is a rewarding experience but it takes more than a few clicks of the mouse. Read through these essential considerations. Via Jay, massimo facchinetti
Scoop.it!
Today's infographic sheds some light on what kind of content you can create in order to build a wonderful stream of organic traffic. Via massimo facchinetti
Scoop.it!
Business storytelling is an excellent way to support your brand. It is an important part of any content marketing strategy you may have, but it isn't as simple Via massimo facchinetti
Scoop.it!
A deep dive approach explaining the connection between content marketing and SEO, this article explores the importance of content comprehensiveness, publication frequency, and more. Read More Via C. Todd Livengood, massimo facchinetti
C. Todd Livengood's curator insight,
March 22, 2017 1:48 PM
"Because being visible to your audience is so important, it’s no surprise that both business-to-business (B2B) and business-to-consumer (B2C) companies prioritize brand awareness and SEO when it comes to content marketing. (Unsurprisingly, B2B companies favor lead generation more than B2Cs.)"
Scoop.it!
Does your company use hashtag campaigns? Would you like to get the most out of your hashtag campaigns? In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company's history. Social Media Handles & Stats Company: Travelocity Website Blog Facebook - 293,110 followers Twitter - 143,000 followers, @RoamingGnome…
Scoop.it!
The 4Ps is a concept originally coined in the 1960s by E.J. McCarthy. In short, if you have the right Product, in the right Place, at the right Price, supported by the right Promotion, you will likely have the right marketing mix in place to be successful. It’s an idea that is still taught in many marketing classes and continues to have traction in certain marketing circles. However, in the Age of Now this model seems out of touch with the expectations of empowered consumers. In turn, we are seeing the traditional 4Ps give way to a new set: Purpose, Passion, Participation, and Profit... Via Jeff Domansky
Miklos Szilagyi's curator insight,
December 28, 2013 12:48 PM
Very interesting (and highly relevant to the helping professions such as coaching...) move from the original 4Ps of marketing (the right Product, in the right Place, at the right Price, supported by the right Promotion) to the new 4Ps: Purpose (what your business stands for), Passion (all about leveraging the power of your people to build your brand, see Empowerment...), Participation (companies are looking for partners with the same values whom they can work with to make a difference and further their reach) Profit (self-explanatory...)
Now, this is not a gobbledygook, these are real elements and here also appears the unavoidable need for a passionate, involved, engaged, aligned and empowered staff... do you understand the importance of this? It is a free advertisement for the helping professions, guys... 
Ashley Pero's curator insight,
January 31, 2014 10:45 AM
Great insights on marketing that might make the whole concept seem less foreign to nonprofits.
Scoop.it!
An audience centric content strategy begins with a well defined persona analysis prior to keyword search as part of your discovery process. Via digitalassetman, Brian Yanish - MarketingHits.com, Martin (Marty) Smith, Gregg Breward
Stefano Principato's insight:
Primary objective in this exercise is to define an audience-centric content strategy. Understanding the relationship between themes that are advertorial, industry informational and highly relevant to your targeted audience’s interests will help you stay focused.
Robin Martin's comment,
May 15, 2013 10:43 AM
Wow Marty...your own post is perfect! Our shop is professional/organizational learning within the University of Michigan. We have our own website, catalog and very few social media sites. Actually, we have never even used Google keywords/AdWords on our site. I'm thinking this is a definite no-no. Some of us feel it is not necessary since our customers are internal. What is your take on it?
Martin (Marty) Smith's comment,
May 15, 2013 12:09 PM
Robin, first thanks for all the RT love today you ROCK. Now lets talk PPC. Can PPC play an important role inside of the Uof M? Maybe. If you have specific goals around list creation or have something to sell in a fairly immediate way PPC can provide an important dimension to the rest of the relationship building you do. Not sure how or what content you are monetizing, but I could see a "free UofM" study or white paper that would get my email into your list. Once there you could nurture those on your list with segmented drip campaigns. Clearly tagging those from PPC will give you the ability to judge ROI. Feel free to email your specific use case to me Martin.Smith(at)AtlanticBT.com and I will spend some time thinking about IF or HOW PPC might help. Least I can do for your sharing my content with your great tribe of followers :). Marty
Tanja Elbaz's curator insight,
November 17, 2023 6:55 PM
|
Scoop.it!
SparkMyLife's comment,
September 17, 2018 12:49 PM
Great information. Any advice for those who only have a Vlogg? Best practices to grow a new YouTube channel?
Scoop.it!
SEO - Search Engine Optimization, is the route to rake in all the traffic you want. Yes, getting on the first page for relevant keywords guarantees a steady flow of sales and visitors to your site. Via massimo facchinetti
Scoop.it!
This ultimate guide covers the three crucial steps of content SEO: keyword research, site structure and awesome copywriting. Learn how to tackle all three! Via Jay, massimo facchinetti
Scoop.it!
"Creating content, and promoting it through all forms of digital media such as social media blogs, podcasts, web video, e-books, e-newsletters, and search engines is what inbound marketing is all about." Via Jay, massimo facchinetti
Mubashir Husayn's curator insight,
November 2, 2017 6:34 AM
If your still confuse and looking banner ad design then Kool Design Maker is one of the best banner ad design company
Scoop.it!
Most marketers think a webinar with six people is a failure. But what if the campaign had the best effect sales in the quarter? – Content Marketing Institute Via C. Todd Livengood, massimo facchinetti
C. Todd Livengood's curator insight,
April 26, 2017 1:30 PM
Combining content marketing and account-based marketing requires close collaboration between marketing and sales.
Scoop.it!
For many B2B marketers, creating and distributing content is a challenging and time-consuming process. Via Jay
Scoop.it!
How do millennials and Gen Z-ers relate to brands? And how can marketers best reach them? Via Nicoletta Gay
Nicoletta Gay's curator insight,
October 2, 2014 6:28 AM
New research from Havas Worldwide reveals a powerful partnership between young people and brands.
Scoop.it!
Startups Can Jump The Class * Ecommerce. Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
Stefano Principato's insight:
Content networks have only one time - NOW.
zoltan karpati's comment,
September 9, 2013 7:53 AM
If you have tried the mlm with little or no results
little marketing http://youtu.be/VlUnnhGeIeo Dr.Oz- "The Holy Grail of Weight Loss..." http://www.youtube.com/watch?v=5ICzMIrNJ_c |
so we bring to you our dedicated platform for healthcare, dig in when you can.