Digitalisation & Distributeurs

Top 10 trends shared by Forrester Research:

Trend 1: Companies Strive To Be Experience Driven.

Trend 2: Enterprises Will Embrace Tools That Create An Outside-In Perspective.

Trend 3: More Organizations Will Become Digital Disruptors. 

Trend 4: The Mobile Mind Shift Will Force CRM To Evolve Quickly. 

Trend 5: Big Data Will Turn Into Customer Insight. 

Trend 6: Social Will Connect At All Stages Of The Customer Life Cycle.  

Trend 7: Rapid Adoption Of CRM SaaS Solutions Will Continue.

Trend 8: More Companies Will Aspire To Become Agile Enterprises. 

Trend 9: Marketing Leaders Will Put Customer Insights To Use. 

Trend 10: Enterprise Will Support Employees To Embrace New Technologies.

Kate and William hit the key points that most organizations need to focus on. 

Which trend above do you see having the biggest impact for your organization and customers?

Share your thoughts on the trends listed.

1. Mobile Marketing - Geo-conquesting

2. Marketing Analytics - Big Data

3. Travel Marketing - Personalization

4. Privacy Guidelines

5. Social Media

All of the above represent key drivers that impact your customer experience. 

When you can create a personalized experience that delivers the right value, at the right time, businesses will naturally see positive results in return.

Share your thoughts on some of the trends listed?

1. Mobile Marketing - Geo-conquesting

2. Marketing Analytics - Big Data

3. Travel Marketing - Personalization

4. Privacy Guidelines

5. Social Media

Share your thoughts.

Increasing focus is being placed on building a customer responsive memorable expereince - for the right reasons. Often this means a total review of the customer value cain but starting 'outside in' not 'inside out'!

Que tipo de experiência você consegue prover a seus clientes?

Valuable insight from Jeannie Walters clearly defining the different areas that will impact the #customer #experience.

The end goal is the last point:

"There will be several times in 2014 when you’ll shake your head in disbelief at how wonderful something is. You’ll post images on social media about the best ones, and rave to friends about the corner store/the customer service rep/the bank who showed you they care."

We are all looking forward to such positive experiences.

Any additional trends you would anticipate?

Chose your own social media

Chiffres-clés sur les principaux réseaux sociaux : twitter, Google+, Facebook...

Toujours bons à avoir sous la main pour conforter vos dires !

Les marques doivent s’interroger sur les outils et médias qu’elles utilisent et sur leur capacité à suivre les jeunes publics auxquels elles souhaitent s’adresser. Comment espérer continuer à parler aux nouvelles générations si nous n’utilisons pas les mêmes outils de communication qu’elles ?

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.

Los usuarios de smartphones son importantes para la mercadotecnia

INFOGRAPHIC ALERT: The Social Case for Mobile 1st

This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform.