Brands that ignore social media or become inactive on platforms such as Twitter and Facebook risk losing existing and potential customers, reveals a new study from UK firm Kiss Public Relations.
More than half (51 percent) of respondents to the Kiss Social Media Interaction Survey agreed that if a brand is not present or not active with its social media it would reflect negatively on the company.
Read full article: http://www.mediabistro.com/alltwitter/social-business-customers_b28765
Via Maria Cristina Terenzio, Tourism Australia , Gilberto Del Pizzo