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From
curatti
When providing customer support, what you say counts. Here are 4 phrases that make your customers mad; use these alternative ones to prevent any issue. Via janlgordon 
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Add to Flipboard Magazine. Every business is unique. Anyone who's ever tried to copy another business's model will know that for a fact. Even if two businesses seem incredibly similar, whether that's in structure, size, or purpose, there are always going to be significant differences which will greatly impact the things that each business really … Via Jay, Mark E. Deschaine, PhD
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Are you interested in becoming a student entrepreneur? This article has 6 great business ideas along with actionable tips to get you started Via janlgordon
janlgordon's curator insight,
February 13, 2017 5:49 PM
I selected this article from Curatti written by Tia Moreen because it explains how even students can start their own business venture.
How start a new business online while attending college.
So You Want to be a Student Entrepreneur?
You can be successful while studying for your degree. I agree that with the right knowledge and tools you can begin your own business.
Moreen explains the pros and cons of being a student entrepreneur and how to begin the process.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of Pixabay.
Read full article here: http://ow.ly/v9gg308YrRO
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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In my recent paper published in the Journal of Financial Economics, Can analysts assess fundamental risk and valuation uncertainty? An empirical analysis of scenario-based value estimates, my co-authors and I find that there is a better way to present a fuller picture of future possibilities by putting multiple scenarios on the table, instead of limiting predictions to a single-point outcome. We used the setting of equity research to demonstrate this. We find that scenario-based forecasting helps analysts improve the overall risk picture surrounding the firms in their coverage as well as enhancing their forecast accuracy and reducing their optimistic biases.
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Customer Behavior - Bigger isn't always better, especially in predictive analysis. By homing in on small data, predictive insights become more actionable and practical.
Via Brian Yanish - MarketingHits.com
Massissilia AROUF's curator insight,
October 17, 2016 5:01 AM
Small #Data Plays a Big Role in #PredictiveAnalysis
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How analytically-driven are today’s leading companies? It’s a question more and more organizations are asking themselves as they struggle to transform their data into actionable insights in order to drive growth. And while businesses of all shapes and sizes inspire to be analytically driven, most are not sure what that looks like. We surveyed over …
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![4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/Q-QvqgHuB319uLEwmGtn9Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
A 2012 SMB Group Study found that 20% of small businesses use social in an ad hoc, informal way- to generate leads and drive traffic to websites. The study also revealed that 24% of small businesses are using social in strategic and structured way, including data analysis of market trends and customer driven product ideas.
The businesses practicing strategic social media enjoyed a higher level of integration amongst their departments. The largest disparity between the two groups was uncovered in Customer Service. Only 8% of the companies with an informal social media environment had integrated into Customer Service, while an impressive 43% of the strategic social group integrated Customer Service. That's quite a difference and food for though if your small business just kicking the tire with little or no social presence. Via Lauren Moss
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From
curatti
SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing Via janlgordon
janlgordon's curator insight,
May 5, 2017 6:37 PM
I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.
You can reach your prospects through specific SMS strategies.
Exploring the Mobile SMS Marketing Method
When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.
Forrest shows you several ways to improve your SMS marketing strategy for more sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/MtqX30btO8e
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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This article contains 4 helpful tools and resources around Business Brand reputation, Business Focus and Email Management Via janlgordon
janlgordon's curator insight,
March 15, 2017 5:56 PM
I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.
Reach your full potential online with these great resources for business.
12 Great Business Tools for Branding and Email Marketing
With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.
Gilbert provides the best tools to help make your company a more successful one.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://curatti.com/business-branding/
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Angela Cain's curator insight,
March 19, 2017 1:39 PM
Need help managing emails & making your #business run more effectively?
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From
hbr
The findings, published in the Academy of Management Journal, show that family firms invest less in innovation than other firms (both public and private) that aren’t family-owned. On average, family firms have a smaller R&D budget than other organizations of similar size, but that does not mean they are less innovative. On the contrary, our study found that family firms are more efficient in their innovation processes. For every dollar invested in R&D, they get more innovative output, measured by number of patents, number of new products, or revenues generated with new products. The level of innovation is higher in family firms.
Bryan Worn's curator insight,
January 29, 2017 3:31 PM
This HBR article explains how innovative family businesses can be.
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Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. Via Brian Yanish - MarketingHits.com
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When small companies grow rapidly, the culture can get lost in a sea of new people, processes, geographic expansion, aggressive growth targets, and the avalanche of changes needed to scale. The culture can become a boat anchor, dragging behind the desired direction and pulling people in the wrong direction. But when senior leaders make a conscious decision to keep the best of the cultural elements that brought the company success in the first place, great things can happen. Via David Hain
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![Which Social Network Is Right For Your Business? [INFOGRAPHIC] | Business Improvement and Social media | Scoop.it](https://img.scoop.it/-5pSQ7SNbT0xe2BIDXDC4Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Which Social Network Is Right For Your Business? [INFOGRAPHIC] Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
AdriM's curator insight,
May 21, 2013 12:34 AM
You want your business to get into social media and you don't know with which social network to start? Check this out!
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Kelly Hungerford's curator insight,
January 31, 2013 7:55 AM
We have entered the age of the "Me Enterprise" and being our own social newsroom is an essential part of our daily work routine. How do you source, publish and promote the news relevant to your internal and external audiences?
Here's a comprehensive list of 100 services that help PR professionals. I would stretch that category and say they are useful to anyone who is at the front line of publishing - we're all editors now and the online world is our social newsroom. How do you manage yours?
Here are four services I use daily and I've found after two years of experimenting, I can get away with just these four, but am hard pressed to do as much as I do on a daily basis with less.
As expected, Paper.li is at the top of my list. Here's how I do more with less (thanks Marty Smith for the inspiration - love that line!)
1. Paper.li:
-monitoring: I can use Paper.li as a personal, or team monitoring tool. It allows me to quickly, and easily aggregate the news I need on topics, trends or industry via mulitple news feeds source in order to gain social intelligence on topics, trends, industry, people, compeitors. It compliments traditional intel within the organization to give a full picture around a topic.
-sourcing: from my paper(s) I can scan and quickly find engaging and relevant content to share with communities.
-distribution: Paper.li quickly surfaces the most relevant content and if there is something I don't find, but would like it included, I can curate it in by hand and distribute an email newsletter to anyone subscribed. As well as I can share papers with communities across social networks but as an intel tool, the automation of topic or industry relevant information, daily, is key.
-engagement: not only can I use this as an intelligence tool, but with a paper laser focused, the content is relevent to external audiences and stands alone as a viable inbound marketing tactic(tool) to attract the right audience of like-minded people.
The one thing that would top of the service is an integration with buffer or another scheduling tool. That would save me a step in my routine. As you can imagine, I'm on top of our team to get that implemented!
2. Hootsuite:
It is essential to be able to schedule information for consumption across networks. Hootsuite is one of the most affodabe tools available to help you distribute your news to the right audiences at the right times
3. Savepublishing:
Essential to anyone who manages and administers social networks. It identifies shareble (in length) tweetable phases within a body of text. It is an invaluable tool!
4. Your own blog, or Scoop.it.
Every editor in chief needs a place to call home. If you don't have your own blog, then Scoop.it is an amazing place to call home. It allows you to not only build your web presence and establish yourself as a thought-leader within a niche or domain, but it also serves as a quasi-blog for those who don't have the time, or yet the desire, to maintain their own blog.
These four tools are all I need. What does your social newsroom look like? Can you do more with less?
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I selected this article from Curatti written by Paolo Fabrizio because it explains how to answer your customers the right way online.
Some words can "add fuel to the fire" when it comes to engaging in customer service.
Improve Your Customer Communication
You can answer your customers with the right response. I agree that you can foster better relationships by using the right wording.
Fabrizio shows you several ways to improve your online communication for better feedback and results.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/y1Cc30bxNuC
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today