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How To Choose And Make Good Use Of Social Networks

How To Choose And Make Good Use Of Social Networks | Business Improvement and Social media | Scoop.it
In this article, we are going to talk about How To Choose And Make Good Use Of Social Networks.

Via Jenne
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Easy wins: hit refresh and archive your social media history | Social media | The Guardian

Easy wins: hit refresh and archive your social media history | Social media | The Guardian | Business Improvement and Social media | Scoop.it

"Rather not have all your pictures, posts and log-in details on the internet for eternity? It takes just a few minutes to download and delete ..."


Via Leona Ungerer
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How to Find Out Everything Facebook Knows About You

How to Find Out Everything Facebook Knows About You | Business Improvement and Social media | Scoop.it
If you can’t bring yourself to delete your Facebook account entirely, you’re probably thinking about sharing a lot less private information on the site. The company actually makes it pretty easy to find out how much data it’s collected from you, but the results might be a little scary.

Via Oskar Almazan
Oskar Almazan's curator insight, March 26, 2018 9:03 AM
To get your own data dump, head to your Facebook Settings and click on “Download a copy of your data” at the bottom of the page. Facebook needs a little time to compile all that information, but it should be ready in about 10 minutes based on my own experience. You’ll receive a notification sending you to a page where you can download the data—after re-entering your account password, of course.
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The People Leaving Facebook Say It's Not Just Politics

The People Leaving Facebook Say It's Not Just Politics | Business Improvement and Social media | Scoop.it
Brad Stulberg gets constant messages from Facebook to come back. It asks him to check in and see what he's been missing since he stopped visiting in January.

"Facebook texts me five days a week," says Stulberg, 31, a writer from Oakland, California. "I get emails from them daily. It's supremely annoying."

Stulberg is trying to take a break from the social network because, he says, the "cost on my mental health felt too great." Facebook was pulling him away from real life and it felt like an addiction.

Yet it's Facebook that just can't seem to quit him, trying to lure him back with notifications of birthdays that he hasn't commented on or photos of friends that he hasn't seen.

Via Miloš Bajčetić
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Guía de Facebook que muestra lo que debemos publicar en redes sociales

Guía de Facebook que muestra lo que debemos publicar en redes sociales | Business Improvement and Social media | Scoop.it
Compartir es bueno, pero no hay que hacerlo con todo. 'Piensa antes de compartir' es la guía de Facebook para orientar a los más jóvenes.

Via Marta Torán
Marta Torán's curator insight, November 15, 2017 2:30 PM

Consejos para compartir

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Get On Board with Audio Content

Get On Board with Audio Content | Business Improvement and Social media | Scoop.it
Audio content is growing! If you are thinking of embarking on your own audio content project, you need to read this article by Shell

Via janlgordon
janlgordon's curator insight, June 9, 2017 12:09 AM

I selected this article from Curatti written by Shelly Kramer because it provides insights into the power of audio for your content marketing strategy.

 

Attract a larger audience with audio content.

 

Why Your Business Needs Audio Content

 

Both podcasts and live audio through Facebook are on the rise. I agree that you need to include this medium in order to take your marketing to the next level.

 

Kramer explains the impact of audio content on your business marketing reach.

 

Here's what caught my attention:

 

  • Creating audio content is just the beginning. You also need to know how to execute a good marketing strategy to get the word out.

 

  • Consumers who get their content on the go are the most popular target market for audio. You should include this in at least 10 percent of your marketing budget.

 

  • It's very cost effective to use audio over video. This does not mean, however; that you should slack on the quality of the broadcast.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/tzxQ30crIAh

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Increase Engagement on Social Media in 6 Steps

Increase Engagement on Social Media in 6 Steps | Business Improvement and Social media | Scoop.it
You surely have your own strategies to increase engagement on your social media channels. Check out this article for some additional tips

Via janlgordon
janlgordon's curator insight, May 16, 2017 5:44 PM

I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.

 

It's important to have a community that is interested in your brand content.

 

Drive Up Your Social Media Conversations

 

As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.

 

Barker explains how to post content that people will want to respond to.

 

Here's what caught my attention:

 

  • Include humor in your tweets and posts. People want to be entertained, not just informed. Include images and relatable captions.

 

  • You will improve your chances of being seen if you include great images. There are free online programs that can help you achieve this.

 

  • Publish more video content -- these tend to get more reactions and feedback. Do this in between your images in a balanced way.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/EH1X30bMJkz

 

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7 Hidden Facebook Power Editor Features to Save You Time 

7 Hidden Facebook Power Editor Features to Save You Time  | Business Improvement and Social media | Scoop.it
Do you advertise on Facebook?

Are you taking advantage of all of the features in Power Editor?

Power Editor has a number of often-unnoticed options that can help marketers create more effective ad campaigns while saving time.

In this article, you’ll discover seven overlooked Power Editor features to manage your campaigns more efficiently.

Via Brian Yanish - MarketingHits.com
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Facebook introduces delegated recovery to replace passwords...

Facebook introduces delegated recovery to replace passwords... | Business Improvement and Social media | Scoop.it
Facebook has introduced login approvals for users to regain access to accounts if they can’t access phone numbers or security keys. Facebook account owners can now use the Facebook platform to reset passwords for other websites. As of Tuesday, GitHub account holders can use their Facebook accounts as extra authentication in the recovery process, announced Brad Hill, Security Engineer at Facebook.

Via Brian Yanish - MarketingHits.com
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The Complete Guide to Facebook Marketing 

The Complete Guide to Facebook Marketing  | Business Improvement and Social media | Scoop.it

In this Facebook marketing guide, we show you how to step up your social game and get your audience truly engaged with your content.


Via Daniel Watson
Emma Wood's comment, January 20, 2017 4:26 AM
Nice info. pal
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Increase Your Facebook Ads Revenue

Increase Your Facebook Ads Revenue | Business Improvement and Social media | Scoop.it
Facebook ads are not only a great way to grow your business Page -- they also can help improve your website traffic and conversion rates.

Via janlgordon
janlgordon's comment, September 21, 2016 8:55 PM
Thank you @malek :-)
janlgordon's comment, September 22, 2016 10:36 AM
Thank you @Ricard Lloria & @MiniTool Software :-)
janlgordon's comment, October 7, 2016 11:01 PM
Thank you @MiniTool Software :-)
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The Power of Facebook Live for Your Business

The Power of Facebook Live for Your Business | Business Improvement and Social media | Scoop.it
Since the launch of Meerkat and Periscope, live streaming has quickly caught on. Facebook took note and officially launched Facebook Live in April 2016.

Via janlgordon
janlgordon's comment, August 11, 2016 10:57 AM
Thank you @Robin Martin @Stan Smith @Anna @Micala Wilkins and @Ricard Lloria :-)
Dean Mercado's curator insight, August 11, 2016 12:24 PM
Share your insight
janlgordon's comment, August 11, 2016 2:27 PM
Thank you @Dean Mercado :-)
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25 Facebook #Marketing Tips to Grow Your Business

25 Facebook #Marketing Tips to Grow Your Business | Business Improvement and Social media | Scoop.it

Discover everything you need to know to about Facebook marketing -- from how to create a business Page to how to use Facebook Insights.


Via Daniel Watson
donhornsby's curator insight, June 3, 2016 9:42 AM
(From the article) : If you want your business' content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page -- to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) -- you need to optimize your Facebook presence.
Jeff Domansky's curator insight, June 3, 2016 11:16 AM

Practical Facebook marketing tips.

Everett Bowes's curator insight, June 5, 2016 10:22 AM
Great tips!!
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How To Improve The Connection Between Your Fan Page And Your Audience

How To Improve The Connection Between Your Fan Page And Your Audience | Business Improvement and Social media | Scoop.it
The connection between your Facebook fan page and your audience will guarantee the loyalty of your customers and the strengthening of your brand. And you will

Via Jenne
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Stephen's Web ~ Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing

Stephen's Web ~ Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing | Business Improvement and Social media | Scoop.it
Two things are true. First: " Facebook makes money, in other words, by profiling us and then selling our attention to advertisers, political actors and others. These are Facebook’s true customers, whom it works hard to please." And second, "the same is true for the Times, along with every other publication that lives off adtech: tracking-based advertising." He then backs up this assertion with a detailed description of the tracking tools employed by news websites. Don't think for a minute that education is immune from this. You can't see the tracking tools in an LMS because the LMS is the tracking tool. Nothing prevents your educational institution (or the LMS vendor, if it's in the cloud) from packaging and selling detailed student data. Which means, most likely, that this is exactly what's happening.

Via Miloš Bajčetić
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Rebelión contra las redes sociales | Tecnología

Rebelión contra las redes sociales | Tecnología | Business Improvement and Social media | Scoop.it
Manipuladoras de la atención. Vehículo de noticias basura. Oligopolios sin control. Las redes sociales han tenido en 2017 su ‘annus horribilis’. ¿Qué hacemos con ellas?

Via Oskar Almazan
Oskar Almazan's curator insight, March 8, 2018 8:46 AM
Sean Parker siempre fue un tipo polémico. No en vano fue el creador de Napster, la plataforma de descargas que segó los tobillos de la industria discográfica en los años noventa. Cuando el pasado 8 de noviembre tomó la palabra en un acto de la firma Axios en Filadelfia para decir que se arrepentía de haber impulsado Facebook, echó un tronco más al fuego que viene quemando las redes sociales en 2017, su particular annus horribilis. Al fin y al cabo, él fue en 2004 el primer presidente de la plataforma que comanda Mark Zuckerberg. Explicó que para conseguir que la gente permaneciera mucho tiempo en la red, había que generar descargas de dopamina, pequeños instantes de felicidad; y que éstas vendrían de la mano de los me gusta de los amigos. “Eso explota una vulnerabilidad de la psicología humana”, afirmó. “Los inventores de esto, tanto yo, como Mark [Zuckerberg], como Kevin Systrom [Instagram] y toda esa gente, lo sabíamos. A pesar de ello, lo hicimos”.
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Stephen's Web ~ The Facebook Armageddon

Stephen's Web ~ The Facebook Armageddon | Business Improvement and Social media | Scoop.it
I have from the beginning days of this newsletter been using the experience of traditional media as a touchstone on which to base my predictions for the learning and development sector. And I have also been saying that educational providers will one day face an overnight crisis that was 20 years in the making. The "armageddon" facing traditional news media serves as our guide. If you think about it, the threat to news media from social networks came out of nowhere. At the same time, social networks represent the most recent iteration of a movement that began with personal web pages and blogs. people still don't believe it, but traditional learning providers will be faces with a similar existential crisis. It will seem to have come from nowhere and be from a completely unexpected source. And the signs will have been there for 20 years.

Via Miloš Bajčetić
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How Your Small Business Social Media Can Compete #socialmediamarketing

How Your Small Business Social Media Can Compete #socialmediamarketing | Business Improvement and Social media | Scoop.it
Want your small business social media to stand out and yield measurable results?

You still can although it may take longer to achieve your objectives.

The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to your offering.

Via Brian Yanish - MarketingHits.com
Brian Yanish - MarketingHits.com's curator insight, July 5, 2017 10:18 AM

As I mentioned in my latest talk I gave to businesses, if you are not using social media to market your business you are missing out on future customers.

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Generate More Revenue from Social Selling Methods

Generate More Revenue from Social Selling Methods | Business Improvement and Social media | Scoop.it
The rise of mobile marketing and social networks has resulted in the advent and evolution of the Social Sellin

Via janlgordon
janlgordon's curator insight, June 7, 2017 3:48 PM

I selected this article from Curatti written by Susan Gilbert because it provides information on how to increase engagement on social media.

 

In order to stay ahead of the competition it's important to effectively reach your target market.

 

Drive Up Your Social Media Sales

 

As you grow your audience on social media you will want to build trusted relationships with them. I agree that in order to attract new customers you need to focus on approaching your audience in an authentic way.

 

Gilbert explains how to best approach your social media marketing in a non-sales way.

 

Here's what caught my attention:

 

  • Engage on Facebook -- especially in groups. This is still one the top places to build your brand and a community. Once you establish relationships there you can lead them to your Page.

 

  • On Twitter take advantage of trending hashtags and engage in live chats and contests. There is still a viable audience who is interested in what your brand has to offer there.

 

  • Get active with mobile marketing and start posting and engaging. Include SMS text messaging or push notifications as a part of this strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/4dd530cpeIi

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How to Use Facebook Stories For Business

How to Use Facebook Stories For Business | Business Improvement and Social media | Scoop.it
How To Use Facebook Stories – For Business Owners Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense.  Everyone is there.  And those not there,More

Via janlgordon
Digitalhub's curator insight, April 19, 2017 12:41 PM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeff Domansky's curator insight, April 24, 2017 7:46 AM

Here's some tips on how to use Facebook Stories to market your business.

Michel Charvolin's curator insight, April 25, 2017 6:46 AM
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Avoid These 6 Costly #SocialMedia Mistakes

Avoid These 6 Costly #SocialMedia Mistakes | Business Improvement and Social media | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?

Via janlgordon
janlgordon's curator insight, March 14, 2017 1:51 AM

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

donhornsby's curator insight, March 14, 2017 9:46 AM
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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Facebook Tweaks Its 'Trending Topics' Algorithm To Better Reflect Real News

Facebook Tweaks Its 'Trending Topics' Algorithm To Better Reflect Real News | Business Improvement and Social media | Scoop.it
An article in an online publication accusing Facebook of suppressing the Women's March in its trending topics caused a little tempest on social media over the weekend. Facebook says it did not intentionally block any story and is revealing a new way its trending-topics algorithm will now operate.

Via Brian Yanish - MarketingHits.com
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New Facebook feature lets you find nearby Wi-Fi

New Facebook feature lets you find nearby Wi-Fi | Business Improvement and Social media | Scoop.it
Facebook appears to be testing a new feature that lets you find nearby wireless hotspots. Not long ago, Facebook started asking Pages to list Wi-Fi locations at their physical addresses. It seems this is the backbone that the information is built on, but it might also lend itself to some inaccurate results. Europe, are you ready? …

Via Brian Yanish - MarketingHits.com
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A Marketer's Guide to Understanding Facebook Insights

A Marketer's Guide to Understanding Facebook Insights | Business Improvement and Social media | Scoop.it
Facebook's Page Insights tool offers a range of great, valuable data points - here's an overview of what's on offer.

Via Philippe Trebaul
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Facebook puts friends above publishers in “News Feed Values” and ranking change

Facebook puts friends above publishers in “News Feed Values” and ranking change | Business Improvement and Social media | Scoop.it
Those core values are that friends and family come first, that the feed should inform and entertain, that Facebook is a platform for all ideas, that authentic..
Via Brian Yanish - MarketingHits.com
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