Business Improvement and Social media

I selected this article from Curatti written by Helen Miller because it shows you how to boost your brand with a stand-out website.

Branding and website development and design are not the same thing.

Promote Your Brand with a Strong Website

You can take your business image to a new level with the right design and content strategies. I agree that it's not just one method that will make this successful.

Miller provides examples and advice on establishing a brand identity that gets seen.

Here's what caught my attention:

• If your website is outdated there are new templates you can try in WordPress. Use a new design to help tell your brand story and establish your brand name.

• Before telling the story of your company find out first what your core values are, the strengths of your skills, what you want to be known for, the personality of your brand, and how you will stand out from the rest in your industry.

• Optimize your LinkedIn profile to make it more professional. Use a custom headline with a clear summary of what you have to offer your prospects.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/SGfX30chbO1

This post was sponsored by Template Monster (in case you hadn’t guessed!)

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I selected this article from Curatti written by Susan Gilbert because it helps you improve your visual marketing with shareable infographics.

Visual graphics can be both fun and informative for your niche audience.

Create Infographics That Grow Your Following Online

People are drawn to appealing content that grabs their attention right away. I agree that infographics can help attract more subscribers and followers.

Gilbert shows you how to create graphics that audiences are more willing to share.

Here's what caught my attention:

• Find out what is on the minds of your target market the most before designing your infographic. Make sure the content is both timely and relevant.

• Focus on a specific group inside your niche and appeal to their pressing problems and needs. Make good on what your title promises to them.

• If you have a study or a lot of data put it into a fun infographic. This is a great way to turn boring content into something interesting.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Featured image: 123rf.

Read full article here: http://ow.ly/x9eO30aBqyw

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I selected this article from Curatti written by Katherine Crayon
 because it shows you how your website design can impact your business sales.

The look of your eCommerce website directly affects your business's revenue.

Attract More Customers with a Better Website Design

To convert your leads into sales your website needs to immediately attract visitors. I agree that both optimization and design work together to achieve this goal.

Crayon explains 10 different ways your eCommerce business can make improvements to your website.

Here's what caught my attention:

• You can track down your conversion problems by conducting a conversion audit. It is well worth the investment in order to find out where the holes are in your website.

• A slow loading speed will drive prospects away. Make sure all of your pages load quickly and that it is easy for your visitors to find your products.

• People use various devices to access websites. Find out which ones your visitors use including clicks and scrolling activity. 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

This post was sponsored by Template Monster

Read full article here: http://ow.ly/PWPn30a16Ip

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I selected this article from Curatti written by Avinash Nair
 because it provides the latest information to bring your website up to date.

Three ways you can improve your website design

Top Reasons to Update a Website

Every second a new website is born on the Internet. I agree that knowing what needs to be fixed is the first step to rebuilding a presence that your visitors will love.

Nair goes over the what to look for when assessing your business's most important online real estate.

Here's what caught my attention:

• If your traffic is declining this could be due to an outdated design. If it was created years ago it can appear to be sloppy and won't get the attention it deserves.

• We are well into the mobile purchase age, and this means all websites should be responsive or fall behind. It's important to be recognized on all devices.

• The general rule of thumb is for a website to load in two seconds or less. Anything longer than this can turn a visitor away quickly. One of the top culprits are images that are not optimized properly.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/q8iE308mnNT

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I selected this article from Curatti written by Piyush Mangukiya because it provides the latest information to help you improve your business website.

Use these 50 tips to build your presence online effectively

Top Design Features For Business Websites

In today's constantly changing online world there are many different ways you can help improve your brand image online. I agree that knowing what stands out to your audience can help you build more visibility.

Mangukiya goes over the best features for website design that can help you launch a new website or improve an existing one.

Here's what caught my attention:

• Choose a domain name that is easy to remember and represents what your business is about. If you can't find the right name check with the broker on purchasing the domain.

• Using a branded logo will help you garner more attention from your audience. Make sure it's a professional design that stands out from the rest.

• Place a Call to Action (CTA) in as many places as possible on your website. This will increase your subscribers and prospects.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/W96r307xtqa

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Interessante infografica che mostra le dimensioni ideali degli oggetti web e delle immagini quando si progetta un template resposive.

Responsive designs are the window into the future of web portability to drive higher per user engagement by embedding the concept of Probability Scores. An aggregate of Content Scores & Engagement Scores are debated prior to finalizing which sections gets a higher Probability Score that will eventually determine content position in the responsive design layout. Probability Scores aims at achieving better per user click through rate owing to its full width auto adaptive content display interface that adjust the landing page  content based on the device.

Earlier websites used to feed different URLs for different devices. For example m.sitename.com or mobile.sitename.com indicated that the URL is for mobile or smart devices. But now things have changed thanks for responsive design attributes that determines the device that is trying to access the site URL before optimizing the content layout to adjust automatically with the device interface. This way the same URL is serving any device that is trying to access the website which again is compliance for search engine algorithm.

Responsive design has the advantage to every inch of the device or browser interface to maximize the user’s engagement intent possibility. Compelling visual storytelling theme powered by catchy headlines or titles richly feed with an interesting content copy furthermore elevates user interest to engage. This nature in elevating intent & urge to get involved have statistically indicated the favourability of lead generation & conversion rates from responsive designs.

Mobile devices will overtake PC user worldwide citing encouraging statistics to enthuse responsive design for websites, emails & landing pages. Responsive design layouts devised with #ProbabilityScores are based on the overall marketing objectives & branding goals. An implosive content marketing strategy with a creative team of visual storytellers delivers inspiring results and therefore the greater goodness is in the adoption of Responsive Site Design.

#ProbabilityScores <> #ContentScores <> #ContentEngagement

http://sonicrituals.brinkster.net/ps/probabilityscores.png

Responsive Design, Parallax Campaigns, Hashtag Marketing, SEO & SMO all blend into one to serve a hot cup of result driven digital marketing performance with #blogs4bytes // Follow the conversation.

Chissà quanti IT manager considerano che l'impatto delle piattaforme in azienda dipende dal fatto che il "68% degli utenti abbandona a causa della scarsa qualità nel design della UI mentre il 62% di essi basa le proprie scelte sulle esperienze passate"? Di certo una valutazione di questo genere influisce sulla fiducia dei clienti interni verso i propri IT manager. Non siamo più negli anni '80 o '90 quando bastava buttare lì qualche terminologia tecnica per zittire tutti. Oggi vi è una conoscenza basata sul confronto di altre proposte, su quelle adottate a casa propria e su pacchetti tutto compreso testabili facilmente dall'utilizzatore finale. 

UX = User eXperience

Let's talk UX basics... and how the numbers speak to the importance to having an excellent interface.

La Strategia di Marketing guarda anche al Colore. Qual'è quello che si abbina meglio al vostro business? scegliamolo insieme :-)

I selected this article from Curatti written by Eleonora Zolotaryova
 because it shows you how to successfully redesign your website for better visibility.

Your website may need a major upgrade in order to stay current.

Make Your Website More Successful

To attract subscribers your website needs to stand out online. I agree that a new design can help improve your chances.

Zolotaryova provides the right steps to take to make the necessary changes.

Here's what caught my attention:

• Before getting started it's important to analyze and narrow down your niche. For this to happen you need to take advantage of the right tools to learn more about what the competition is doing.

• Use organic search methods to attract website traffic. Include a set of words and phrases that reflect your brand -- known as semantic core.

• Perform a technical audit such as your URLs, Meta tags and titles, any broken links, ect. Fixing these errors will help more visitors see your website in search.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/Wx9930baFZx

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Learn how to anticipate what your customers want and give it to them before they ask.

Experts insist it is time to stop talking at people and start understanding how customers relate to your brand.  Consider what makes your customer's smile, but also evaluate their pain points, stresses and fears.

It turns out freedom and flexibility may be worth more to workers than traditional employers seem to think.

I selected this article from Curatti written by Asad Ali because it provides the latest information to help you improve your business website design.

Use this infographic to help your business stand out online.

Design Tips For Business Websites

In a competitive online world there are many different ways you can help capture and retain visitors. I agree that both your content and images need to be informative and attractive.

Ali goes over several website design tips that can help you attract more customers.

Here's what caught my attention:

• You need to have a clear Call to Action (CTA) such as specials, email newsletters, how-to guides, ect. Interactive tools are another great way to attract more leads.

• Give people at least 15 minutes to consume your content. Make sure the design is appealing by breaking up the text with images.

• When a visitor arrives to a business homepage they want to see information on the products and services first. Following that is the contact information, company information, testimonials, and then last is the marketing and social media channel links.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/bE2B307SQrW

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Everybody gets stuck. Here's how some of the most innovative thinkers in business get themselves out of mental ruts and generate new ideas.

Marty I agree. So many businesses still think "Build it and they will come".
The website gets built, they spend thousands promoting it and doing social media and yes the visitors come. One small problem no one discussed with the website development company or budgeted for follow up analytics and review of the design and content to see what changes can be made to improve the ux. So many visitor never comes back and that's where the problem is with most websites. Percentage of return visitors is key.

Finally some relevant facts and persuasive arguements to show clients. We have been talking about this for almost 3 years and it has been extremely difficult to show clients the benefits and reasons to go mobile but still on a budget

Very cool infographic showing the high impact marketing rationale behind today's modern web design methods. 

Pour faire de belles infographies... une alternative à infogr.am

How to use design to help make a website more appealing.