![Social Media Requires Listening [Research] | | Social Media Monitoring Tools And Solutions | Scoop.it](http://img.scoop.it/8yxVcs32DaJeKeJVwZ2HgDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Most marketers don’t pay attention to what consumers are saying.
“You’re not listening to me!” is a popular phrase among teenagers and spouses. Consumers could say the same thing since marketers aren’t much better.
While just over three-quarters of consumers post about products on social media, only two out of five firms have any social media tracking in place at all, according to recent Satmetrix research. Broken out by business focus: 51% of B2B have no tracking compared with 22% of B2C companies surveyed.
Read More: http://heidicohen.com/social-media-requires-listening-research/ 
Twitter was founded in 2006. Over the course of the last four years, in particular, we've seen a gigantic uptake of the platform by journalists, business leaders, brands, and celebrities.
Due to the uptake of over 100 million active users on Twitter today and the fact that people are watching events together on the platform (elections, the Oscars, sports events) and making commentary, Francois Bar, Associate Professor of Communication at the University of Southern California and his team of researchers have explored sentiment analysis. The majority of Bar’s research is grounded in exploring social and economic impacts of information technologies.
The interaction of millions of individuals through social networks generates vast amounts of data. With that data, teams from the Innovation Lab and at the Viterbi School of Engineering at USC are trying to analyze collective knowledge.
Watch The video about sentiment analysis: http://www.forbes.com/sites/lorikozlowski/2012/04/24/twitter-and-our-feelings-real-time-sentiment-analysis/ 
“How do I measure the effect of social media marketing on my business” was the most asked question by more than 3,800 marketers, according to Social Media Examiner in its 2012 State of the Social Media Marketing Industry report.
Measure the trend line of website traffic, conversions and customers from social sources while paying attention to the appropriate ratios. Where the challenge lies for many is measuring overall brand sentiment and trust.
Full Article: http://www.business2community.com/social-media/measuring-social-media-sentiment-without-keywords-smiley-faces-0162009 
Create alerts for your brand, your industry, your company, your name or your competitors and be informed in real-time about any mentions on the web and social web.
Mention is new social media monitoring tool which was developed by a European team based in Paris and Brussels.
Mention is somewhat different in that it’s targeting individual users and small businesses, as opposed to the enterprise.
Mention doesn’t offer analytics-filled dashboards, historical tracking data, details on key influencers, or integrations with in-house systems. Instead, it merely provides a simple app for tracking what’s being said about you, your business, or any other keyword you may want to follow.
The business model is a freemium offering, with a certain number of “mentions” free per month, then low rates ranging from $5-$9/month for additional tracking.
Companies want to know what their customers or potential customers are saying about them and their competitors.
Social Media Analysis (SMA), often closely related to Social Media Monitoring (SMM) and Social Media Intelligence (SMI), is a growing technology market, with IDC projecting a 38% growth in the market last year. A quick search can provide hundreds of vendors with SMM, SMA, or SMI capabilities, enough to make you hate the word social.
SMA focuses on reactive analysis to what others (competitors, customers, potential customers, competitors' customers, etc.) are saying about an organization or their brands on Twitter and Facebook posts, as well as other social media sites.
Here are five reasons organizations should use SMA tools:
1. Gain a Competitive Advantage
2. Learn from Your Customers
3. Enhance Your Products and Services
4. Better Target Marketing Efforts
5. Market Innovation
Find Out More: http://www.huffingtonpost.com/steve-hamby/social-media-analysis_b_1344666.html 
'Instead of providing you with a report, we want to sift through the data in that report for you and identify the statistically significant items", Clarabridge CEO Sid Banerjee said in an interview'.
Clarabridge makes text analytics and sentiment analysis software that works with social media and other modes of communication, with a focus on customer experience.
The goal is to help companies do a better job of translating insight into operational action.
The new release is focused on collaboration, since analytics often discover issues that the individual analysts cannot fix on their own.
"You don't want to have to go into the tool to find a problem, you want the tool to proactively alert you when there's a change. If somebody just tweeted, 'I went into Kohl's and slipped and fell, so now I'm going to sue,' if you're Kohl's you want to know that".
Find Out More: http://www.informationweek.com/thebrainyard/news/social_networking_consumer/232602108/clarabridge-adds-alerts-to-social-media-analytics
Clarabridge Website: http://www.clarabridge.com
The latest Social Media report from Nielsen states that nearly four in five internet users visit social networks.
Twitter is now processing approximately 200 million tweets per day, and Facebook is rapidly moving towards one billion active users.
Users of these networks increased their use by over 82 per cent according to the last survey from the Harvard Business Review.
For all enterprises in the B2B sector, effectively monitoring and analysing their use of social media is a commercial imperative.
These ‘new conversations’ via the plethora of social networks that have rapidly developed over the last few years, offer B2B companies a chance to not only protect their existing marketshare but push into new potentially lucrative sectors as well.
The Social Media Monitoring Technology Guide is designed to meet your social media marketing needs. It provides detailed functional specifications for different social media monitoring tools suppliers and platforms, and simply helps you understand how this technology can transform your social media marketing activities.
By utilising Social Media Monitoring Tools, enterprises in the B2B sector can gain perspective on how their brand is perceived by monitoring conversations their customers are having – positive, negative or neutral comments – in the social sphere.
This will help B2B marketers understand sentiment, implement a social media strategy so they can leverage social media tools to reinforce their brand message and make tangible commercial gains.
You''ll Find Report Here: http://www.researchandmarkets.com/reportinfo.asp?report_id=2060248&t=e 
Compared with the Semantic Web, Big Data is for real: it really can give companies a tremendous opportunity to leverage their data for better business insight through analytics.
The catch is knowing how to use it and the challenge, is how to get value from it. 
Typically, industry analysts lump sentiment analysis and text analytics together, particularly when they talk about how to find value from social media conversations.
But is that the right way to view these two technologies? Is sentiment analysis a component of text analytics or is it an application on its own? And either way, what about the human element? 
With all the interest in the analysis of social sentiment – feelings expressed in the ever-expanding public arena online – how much can we really know about what people are feeling?
Especially if the work is being done by computer algorithm, rather than human interpretation? 
If you're a U.S. Facebook user, any post you make that mentions a Republican Presidential candidate will be collected, analyzed and forwarded to Politico for further analysis.
Facebook will measure mentions of the candidates in U.S. users' posts and comments as well as assess positive and negative sentiments expressed about them.
Facebook’s data team will use automated software tools frequently used by researchers to infer sentiment from text.
This aggregate information will be exclusively available on POLITICO with analysis by its journalists. 
Over the last few years, computer scientists and business intelligence experts have been developing sentiment analysis tools that track and assess the perception of your brand in social media conversations, newspapers, online chat groups, videos, and many other digital sources.
Sentiment analysis is a powerful tool that enables you to understand what customers and potential customers are saying about you.
Used correctly, you’d be able to stop negative sentiment from getting out of control or promote and grow positive sentiment.
Experts suggest that there are some 200 tools and platforms that provide sentiment analysis.
The most effective sentiment analysis tool would be able to filter the noise around social media, understand and take into account different cultural and geographic nuances, predict likely outcomes, and present business decisions as recommended actions. 
5 Takeaways about Sentiment Analysis and Social Media from attending the Sentiment Analysis Symposium in 2011.
1) Sentiment analysis is extremely dependent on social media.
2) Twitter is an ocean of sentiment data.
3) There is much more to sentiment data than what we find in text.
4) Sarcasm is sooooo cool!
5) It all must tie back to business goals and existing processes. |
Sentiment analysis’ popularity has grown exponentially in recent years and it is now being Whether you’re monitoring social media in-house or using a specialized vendor to track your clients’ brands, below are ten issues to pay particular attention to: 1) Sarcasm 2) Navel gazing 3) Neutral sentiment 4) Relative sentiment 5) Compound or multidimensional sentiment 6) Conditional sentiment 7) Positive feelings can be unrelated to the core issue 8) Negative sentiment is not necessarily bad 9) Ambiguous negative words 10) Beware of Google translate syndrome Read More: http://www.mediabistro.com/prnewser/37705-sentiment-analysis_b37705 
VenueSeen launched their new platform today that lets businesses aggregate location specific sentiment, via social photography. What does that mean in layman’s terms?
It means this startup company will monitor and identify any shared photos that a consumer takes inside a place of business. If the photos are shared via Instagram, Foursquare, Foodspotting or Facebook then VenueSeen can tabulate and send reports about those photos to a subscribing business, complete with comments.
This is real-time Social Media management/monitoring with the added benefit of photography and brands can choose to re-share these photos through their own social properties, if so inclined.
Read More: http://techcrunch.com/2012/04/17/venueseen-social-media-monitoring-via-photography/ 
In this video Murray Newlands talks about social media monitoring tools and why it’s important to have one that you can learn quickly with a single user interface.
Monitor what people say about you across social media:
The French novelist Jean Giraudoux said “The secret of success is sincerity. Once you can fake that you’ve got it made.”
So, how do individuals and organizations establish what is sincere and what is fake. What voices should they listen to? How do they sort the sincere and authentic wheat from marketing chaff and PR flim-flam?
Understanding who the key decision makers are and how to reach them is marketing gold.
The impact of social media on our lives, and on our businesses has been remarkable. The full extent of how social media adoption and use has changed the way we share information, evaluate products and spread our message still remains to be seen.
But what is apparent is that people have access to tools that can potentially give them a larger platform with more leverage than ever before.
The intent of monitoring is to tie social business intelligence to key business metrics. And what’s most powerful about this data is that it reflects the unbiased, unsolicited opinion of consumers.
Find Out More: http://smartdatacollective.com/jennifer-roberts/48238/social-media-monitoring-analyzing-unexpected-results-social-conversations 
A new company, TheySay, has been set up by the University’s technology transfer company, Isis Innovation, to exploit the software that is based on work by Professor Stephen Pulman and Karo Moilanen from Oxford University’s Department of Computer Science.
TheySay's software developed at Oxford University that accurately assesses what people mean from what they say online will provide a valuable ‘sentiment analysis’ tool for businesses, particularly finance companies.
Understanding sentiment is a proven source of competitive advantage for businesses, public sector bodies, political organisations, and individuals keen to monitor and measure what is being said about them on the Internet.
'By taking account of grammatical context we can determine emotional attitudes towards the entities and relations mentioned in a text.
Read More: http://www.physorg.com/news/2012-02-start-up-online.html
Researchers and companies are trying to translate status updates, tweets and retweets into quantifiable public sentiment.
But it's not as easy as it sounds.
The companies take a variety of approaches to turn tweets into sentiment indexes. Some look for keywords with positive and negative connotations.
Others break down sentences into their components and interpret them.
Political consultants, companies and even the United Nations have tried this technique.
The thinking goes like this: 'Why spend money on questionnaires and interviewers for polls when there is so much freely available opinion'?
Full Post: http://online.wsj.com/article/SB10001424052970203646004577213242703490740.html 
Wise Window, a new brand sentiment tool, is in the business of discovering, measuring and continuously reporting “what moves people” - that which drives people to express themselves, influence others, and ultimately make purchase decisions.
Monitoring what consumers are saying online to gauge demand and sentiment isn't new.
But understanding the millions of voices across the Web and analyzing trends based off that information continues to be something companies are iterating on and spending hundreds of millions of dollars to perfect.
There are many free and paid tools and depending on your resources, capabilities, and budget there is one for every company.
In my quest for the perfect Social Media Measuring tool I must say that I haven’t found the perfect tool (yet).
But with a combination of several tools you’ll come a long way! Here is a list of my favorite tools currently out there. 
Is Klout an accurate marker of online and offline influence?
According Social Media analytics expert Marshall Sponder Klout is no measure of anybody's influence. 
If you manage social media for a client or as part of your job, you’ll probably find that it’s a useful endeavor.
If not now, you will eventually need to do something with those tweets. I know there are umpteen good social monitoring tools out there to do the analysis.
This is different.
You will OWN your tweets in a database of your choosing. You’ll be able to slice-and-dice like the Ginsu guy.
Say goodbye to the limits of whichever tool you might use. We spent the past 7-8 years figuring out direct and indirect feedback methods to try to understand what customers want and need using Enterprise Feedback Management and Surveys and what customers feel (emotions and sentiments).
We even went as far as to adopt and implement social media to capture the un-structured feedback that was latent in those interactions.
What we discovered along the way was that Social Media and unstructured feedback can be used to analyze sentiments and feelings, as customers are less controlled of their emotions when interacting in a social environment.
We tried to understand the true sentiments behind the feedback and how we can use it for achieve our goals. |
| 1 | 2 | 3 | 4 |  |
11 |
|
Next |
