While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and Instagram. But a new study might change their minds.
Via Brian Yanish - MarketingHits.com
The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by service, according to a recent report from Nielsen.
The report was based on data from Nielsen's Electronic Mobile Measurement (EMM) platform, a passive metering technology installed on smartphones that tracks device and application usage on an opt-in panel of people in the United States.
"Grâce à la fonction de hachage, les images diffusées sur Internet disposent toutes d'une empreinte unique, un code qui permet de les identifier.
Cette « empreinte digitale numérique » permet de retrouver rapidement un cliché qui circule sur Internet, et l'objectif de l'IWF, un organisme qui lutte contre l'abus des enfants, est de motiver les grandes entreprises du Web a utiliser cette identification pour supprimer massivement les photos pédopornographiques identifiées."
Why Twitter Works In Education by TeachThought Staff As the collective family of social media channels grows, each adopts their own personality. LinkedIn is oldest sibling –a go-getter that wore a suit in middle school. Instagram is the playful teen that opened her own restaurant with her family’s money. Facebook is the walking political argument that you know not get started. And twitter? twitter is the wild child of the bunch.
Twitter can be an immensely useful tool for teachers, regardless of the subject or age range of students you teach. There are tons of Twitter Tips out there, written for new users and seasoned veterans. There are too many lists to count that enumerate great accounts to follow, chats to participate in, hashtags to check …
Twitter today has taken another step aimed at helping its users fight abuse on its network – the company has introduced a new feature that allows users to share block lists with one another. The idea is that by opening up these blocking tools to the wider community, users will be able to more quickly and easily block multiple accounts at once.
One of the most common business dilemmas is figuring our where to start with social media marketing. Today, I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different.
One of the most ingenious aspects of Twitter is that if someone is annoying you or being rude, you can simply unfollow them or even block them.
I’ve matured a lot since I got on Twitter years ago. I’ve learned that Twitter relationships and real life relationships are very similar. Just as you would think twice before kicking someone out of your real life, sometimes it might be best to think twice before kicking someone out of your Twitter life also.
Sweepstakes and contests on a brand’s social channels are a great way to gain followers. If you’ve done either, you know that many rules are in place and those rules have a lot of gray areas. If you’ve run a contest or sweepstakes and hearing there are actual rules about doing this is news to you, listen up! You don’t want to inadvertently get yourself, company or brand into trouble.
The rules confusion is exactly why the folks over at Shortstack asked their legal team to help them compile an easy to comprehend rules template for businesses and brands to follow. And if you don’t believe the gray areas, Shortstack CEO Jim Belosic said the template took a year and a half to construct:
Or, putting it another way, would you invest $1 to get $16 back? You’ve worked hard to get this opportunity with your dream client. It would be a shame to blow that now. A $100,000 sale will yield an average of $10,000 in commissions for most B2B straight commission salespeople. Is $10,000 worth an extra couple of hours of prep work that will maximize your chances of landing this account? I would think so. There is nothing worse than losing a sale and then arriving at the uncomfortable, yet honest, appraisal that you could have done more.
As the old saying goes … “There is never time to do it right but, always enough time to do it over.” The problem is, with sales, you might never get that do-over and nor will you be spending those commission dollars. Bummer. Do your homework and be prepared. For that matter, you should have been doing your research before you even started to chase them.
Social media marketing has expenses like any other marketing, a lot of so call social media experts like to say it’s free. While many parts of social marketing don’t attract an initial fee, it does cost lots of time, and time costs money. So it doesn’t matter if you are using a social media expert or not, there are always expenses that must be considered.
To try and determine your real business return on investment you need to understand what your goals are. It’s important when you make your social marketing goals that you are very specific about what you actually want to accomplish overall, as well as what you want to achieve with each separate social media marketing campaign.
There are several social media measurements to consider:
Taking dead aim at the lucrative market for video advertising, Twitter announced today that it will start serving autoplay video to its users.
The move is no surprise. Given how well Facebook has been leveraging autoplay — to the tune of 4 billion views a day — it was only a matter of time before Twitter introduced its own way to entice more people to watch video on its platform.
With today’s move, Twitter is also displaying video larger within people’s timelines, the better to compete for the estimated $7.7 billion U.S. market for online video ads. Twitter autoplay will also work with Vines and continue working with animated GIFs. Like Facebook, Twitter’s autoplay will be activated without audio when a video comes into view on the screen. The sound will be activated and the video will display in an expanded view if a user clicks or taps on a video. In a wrinkle different from Facebook, if a user turns his or her device to a horizontal orientation, the audio will switch on and the video will expand to the full screen.
To guard against unexpected data changes, users will have the option to revert to click-to-play video or have autoplay only active when connected to wifi. And Twitter also said it will continue the click-to-play system for users with low bandwidth devices or in locations high data rates.
Can you believe that, folks? Social media is a key generator for your business; let it be either an online or a brick and mortar business, you need social media to literally survive in this world.
The challenges small businesses face is inevitable. Yes you — small business owners will face tons of obstacles which will either demotivate you or burn a hole in your pocket. As a social media consultant, I dare to say that there will be challenges in social media especially in two phrases; entry level and sustaining a marketing strategy to compete with the rest.
More than 75% of marketers believe their commitment to content marketing will continue to increase over the next year. This isn’t surprising when you consider the return: Companies that have adopted content marketing techniques see conversion rates six times higher than those who haven't.
When paired with data-driven content, an aggressive promotions cycle can increase your chances for top-tier placements -- and these placements arguably have the biggest impact.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.