Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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How to Write Landing Page Copy | Earnworthy

How to Write Landing Page Copy | Earnworthy | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
No landing page is complete without persuasive copywriting and without it your conversion rate could be taking a serious hit. Learn how to write great copy.
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Clickbait or Damn Good Headline? - Copyblogger

Clickbait or Damn Good Headline? - Copyblogger | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What's the difference between clickbait and a damn good headline?
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[Contenidos] Copywriting: diferentes enfoques para diferentes objetivos

[Contenidos] Copywriting: diferentes enfoques para diferentes objetivos | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
No hay que confundir copywriting con marketing de contenidos. El copywriting suele definirse como textos pensados para vender, es el arte de la persuasión con un origen claramente publicitario. Por su parte, el marketing de
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10 ways to slim down obese copy

10 ways to slim down obese copy | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Editing, rewriting and increasing readability: tips on how to cut down your writing word count.
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CRO Copywriting: Ticket To The Best Formula For Effective Copywriting

CRO Copywriting: Ticket To The Best Formula For Effective Copywriting | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Get your ticket for the CRO copywriting success train with the proven best practices and tips that can drive conversions and sales for your brand.
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Supercharge Your Benefits with Contrast Storytelling - Copyblogger

Supercharge Your Benefits with Contrast Storytelling - Copyblogger | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Telling a story that creates contrast between the pain of loss and benefits of your offer is a frame that works wonders. Discover how to use this technique.
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What Makes a Great 'About Us' Page [Infographic]

What Makes a Great 'About Us' Page [Infographic] | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
About Us pages don't have to be boring. In fact, they're so important that they not be, because they provide you a perfect opportunity to help customers decide to purchase from you. See how.

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, September 15, 2:05 PM
Is your 'About Us' page helping or hindering your business website? See these 11 helpful tips.
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9 Headline Tips to Help You Connect with Your Target Audience | Outbrain

9 Headline Tips to Help You Connect with Your Target Audience | Outbrain | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Headlines are a great way to connect with your target audience and engage consumers. Here are nine Outbrain-approved tips to get you started.
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What works for landing pages - short or long copy?

What works for landing pages - short or long copy? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How much commitment are you asking of your customer? Ask that key question and you can nail down whether short or long copy can convert.
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How to Craft the First Sentence of your Article

How to Craft the First Sentence of your Article | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The opening first sentence of your article should dominate as it keeps your reader's attention. This article shows you how to craft your first sentence.
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Learn How to Write Bullet Points that Work

Learn How to Write Bullet Points that Work | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
People like reading bullet points because they're easy to read. This article shows you how to write bullet points that are short and show a promise.
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Philippe Coll's curator insight, August 30, 1:04 PM
La science du "bullet-point" au service du blogging. A conserver dans ses tablettes
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How to Write Subheadings and why they’re Important

How to Write Subheadings and why they’re Important | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How to write subheadings follows the same principles as crafting a headline. Importantly they must be descriptive, show a benefit, and be short.
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Does Your Marketing & Sales Content Pass The Highlighter Test?

Does Your Marketing & Sales Content Pass The Highlighter Test? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The "highlighter test" can help you achieve lift in your marketing and sales efforts. This article teaches you what it is and how to use it.
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SEO Copywriting: Tips & Secrets of a 10-Year Professional Writer

SEO Copywriting: Tips & Secrets of a 10-Year Professional Writer | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A step by step system to creating lots of content that ranks in Google, even if you are not a great writer!
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The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x - Whiteboard Friday

The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x - Whiteboard Friday | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. It's all explained in this week's edition of Whiteboard Friday.
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How to Write Headlines that Get Attention

How to Write Headlines that Get Attention | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The headline is what's first noticed and it must contain a promise and benefit. This post will show you how to write headlines that captivate your reader.
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Content Editing Process: How to Avoid Copy Disasters - CoSchedule

Content Editing Process: How to Avoid Copy Disasters - CoSchedule | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Stop catching typos after you hit publish and start producing cleaner copy the first time with this complete team-based content editing process.
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9 rules of web writing that really matter – GatherContent Blog

9 rules of web writing that really matter – GatherContent Blog | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Many of the so-called rules of writing don’t really do what you’d want such rules to do – make you a better writer. There’s nothing really wrong with splitting an infinitive, for example – as linguist Steven Pinker explains, not to do so often ends up betraying your intended meaning, and is a hangover from …
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4 Different Kinds of Editing | Natasha Orme

4 Different Kinds of Editing | Natasha Orme | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Many people are confused when they're asked what kind of editing they want. Today I'll take you through each one and explain why your novel might need it.
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5 Reasons to Focus on Length & Quality of Your Content as Opposed to Frequency

5 Reasons to Focus on Length & Quality of Your Content as Opposed to Frequency | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
One of the most efficient ways to boost your customer base is the content that you present on your website. For people to gravitate towards your content, it has to be presented in a manner that is ae…
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Master This Copywriting Formula to Dominate Any Social Media Platform

Master This Copywriting Formula to Dominate Any Social Media Platform | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
When you master copywriting fundamentals you acquire skills that you can take anywhere. Take the Problem-Agitate-Solve formula for example.
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Sales Copywriting 101 - 5 Copy Ingredients that Will Make You More Money Today

Sales Copywriting 101 - 5 Copy Ingredients that Will Make You More Money Today | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Want your sales copywriting to make bank for you? Here are the 5 copy ingredients you need to add to all your writing today!
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9 Powerful Tools That Will Proofread Your Content For You

9 Powerful Tools That Will Proofread Your Content For You | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
You may think proofreading is an outdated activity, but sometimes spellcheck is just not enough. These clever web tools will proofread your copy for you.
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Types of Links: What’s the Big Difference?

Types of Links: What’s the Big Difference? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn about the different types of links to help your SEO strategy, boost your search results, and increase your site readership.
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33 Ways to Discover Ideas for Your Content Marketing

33 Ways to Discover Ideas for Your Content Marketing | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Racking your brain trying to come up with content ideas? Here are some great sources to spark your thinking.
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.