Redacción de contenidos, artículos seleccionados por Eva Sanagustin

Estos son los elementos que le dirán a tu cliente ideal por qué debe elegirte.

The answer depends on your user's intent! We'll show you how to determine if they want more words or images from your content.

Long-form articles are becoming quite a trend, especially for SEO related purposes. Here is our guide how to take advantage of this trend using WordPress.

Headlines are crucial to growth. Here are some copywriting headline examples to help you get more people to read your content instead of scrolling past your social media promotions or your Google search engine result!

El 18% de los bloggers no realiza ningún tipo de investigación antes de escribir, según los datos de GrowthBadger. Me resulta difícil de imaginar, quizá porque estoy acostumbrada a redactar contenidos sobre temas que otros

Check out these 31 call-to-action examples that customers just can't resist clicking on (number 17 is brilliant).

Writing good headings for your web copy is crucial for both readability and accesibility. Here's how to use headings properly on your site.

Start doubling, tripling, or even quadrupling your results with these conversion copywriting formulas. This list contains 100+ templates, formulas, and recipes for exponential results.

Make your way through the alphabet for 26 nuggets to improve your headline writing chops – Content Marketing Institute

You don't need to pick between SEO and clickbait headlines. Here is how you can combine the two with SEO clickbait titles.

How can you write a catchy headline that does justice to the article behind it? We asked four experts to share their best advice.

Check out these 31 call-to-action examples that customers just can't resist clicking on (number 9 is brilliant).

Buzzsumo sigue sacando estudios para averiguar cómo son los posts que más se comparten, esta vez en colaboración con Backlinko. Este tema es recurrente en dospuntocerolandia, yo misma he publicado algunos posts sobre ello, sin

Social Media is a great tool for small businesses/brands as well as well-established brands to engage their target audience, increase their customer base and drive conversions on the web. With creative content and effective communication, brands can connect with their target audience, project their brand value, win customer loyalty and drive more conversions.  

Whether you want visitors to download an ebook, subscribe to your email list, test a product, or buy something, the call-to-action (CTA) is vital to driving results from your content marketing efforts.

Ann Smarty details the process of keyword research, offering tools, templates and tips on how to discover the best keywords, optimize content and more.

¡Conoce lo que un revisor de contenidos aprendió sobre la carrera de producción y revisión, además de la profesión en sí en menos de 1 año!

Can clickbait ever be a good content marketing practice or is it always a bad move? – Content Marketing Institute

Here's an eye-opening fact: 80% of people will read your headline, but only 20% will read the actual post. But don't be discouraged - we're going to share se

Do your blog post titles reflect your brand? Here's how several well-known sites brand their titles, and how you could modify their ideas to suit your own.

Long blog posts are inherently more difficult to write, but they have a potentially greater pay-off. Here are seven reasons to create more long blog posts.