Providing a clear, convincing and approachable discussion, this book addresses arenas of online writing: virtual teamwork, instant messaging, emails, corporate communication channels, and social media. Instead of offering do and don’t lists, however, it teaches the reader to develop a practice that is observant, reflective, and grounded in the understanding of the basic principles of language and communication. Through real-life examples and case studies, it helps the reader to notice previously unnoticed small details, question previously unchallenged assumptions and practices, and become a competent digital communicator in a wide range of professional contexts.
|Scooped by Lingua Digitalis|
This book is not intended solely for readers interested in language. It is for anyone who has had a message misread or misinterpreted and anyone who has wondered about the appropriate level of formality to use when writing a digital message. It is for anyone who has hesitated before adding a smiley at the end of a work e-mail or been surprised to see one in a message he or she has received. This book is primarily intended for professionals who communicate using digitally mediated communicative channels:
Managers, virtual team leaders, and negotiators who use digital writing for professional interpersonal interactions;
Communicators and customer service and PR specialists who use digital media to communicate with external stakeholders,
Marketing and branding specialists as well as copywriters who create texts to be read online by a range of audiences.
The book is also intended for communication trainers or teachers of business and professional communication. The theory and language-centered approach offers an effective way to appreciate and learn about the complexities of human interaction. The comprehensive review of scholarship offers an insight into a wide range of studies to explore further; and the wealth of examples, case studies, and reflections could also serve as starting points for developing teaching and training materials.