Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy, brands need to make sure they understand the difference between tablets and smartphones.
Interesting findings in that report presented by Thomas Husson, vice president and principal analyst for the marketing and strategy client group at Forrester. He details key points for brand to engage the highly influential tablet user who more and more also shops from his tablet. As said before, according to him, the days of considering tablets as super smartphones are over : deep immersive experiences need to be created on. Tablets to engage these users.
Turns out that people use tablets for different things, in different ways and in different places than they use their smartphones. And those differences are starting to add up for app developers, marketers and device makers.
We already knew that but this Forrester study details the various ways tablet usage differs from smartphones.
Apple announced yesterday that the App Store hit the much-anticipated 50 billion app downloads milestone: Apple® today announced that customers have downloaded over 50 billion apps* from the revolutionary App Store℠.
Interesting to note that only 10 out of the all-time top 25 apps are not games and... 6 out of these 10 are Apple Apps. In other words, if you're an App developer, don't dream of making it to the short tail...
Bill Gates has shared some thoughts on the iPad again, during a CNBC interview – this time claiming that lots of iPad users are frustrated at their lack of ability to do things like type or create documents.
Microsoft is getting defensive but the truth might be different. With a bunch of cloud Apps like Evernote or Google Docs (which Google Drive App works really fine on the iPad), who really needs Office on the go?
Apple held their Q2 2013 results conference call yesterday afternoon. I listened in to most of it live and as always there were lots of impressive numbers thrown around for all of Apple’s core products.
A good round-up of the key numbers shared by Apple on the iPad ecosystem. To summarize, while Apple has problems on other products, this business line seems pretty healthy.
Tablets, first considered consumption-only devices, are now proving their worth as productivity devices.
Reading this Guardian article makes you wonder whether some people are getting out of their way to use the iPad as a laptop or whether there are real benefits to do this. But this idea of "curated computing" where fewer features bring more focus is making its way in professionals IT habits: on top of being a lighter device than a laptop, maybe another value added by the iPad is that you don't get constant distraction when you try to create something?
Through adding a keyboard or through specific apps, it's fair to comment however that mobile devices - tablets in particular - increasingly are creation devices and not just consumption ones.
According to the latest data from IDC, global shipments of smart connected devices exceeded a billion units in 2012, an increase of 29.1% from the previous year and representing a value of $576.9 billion.
That's now close to 200 million tablets that IDC forecasts will be shipped this year.
The Edge is a unique portable gaming PC. It's a Windows 8 tablet. It's a home gaming console. It's a laptop. And it fills all of those roles remarkably well. The Edge will be available by March, starting at $999.
The specs of the new Winbdows tablets look awesome for hardcore gamers - nothing like mobile OS, this time it's for real as apparently they can run "real" PC games - not lighter versions.
Ths being said, the challenge is huge as iOS devices and to a lesser extent Android ones have become the portable gaming consoles of choice, relegating the PSP and the DS to niches like kids or casual gamers.
So I wonder whether we'll see the same thing that happened to the video industry in the 80's/90's where the PC took over the hardcore gamers and later the online players from the consoles.
What do you think gamers? Will you spend the $999 for a device like this or will you stick to Angry Birds on the iPad?
Beyond the Maps disaster, it's the whole Web service strategy of Apple which is being questionned by analysts. While the App model has been fueling the growth of the iOS platform so far, the cloud is where the long-term growth is and services like iCloud - not to quote Maps - have been far from convincing as alternatives to Dropbox or equivalent Google or Amazon services.
For tablets, this is all the more important that they're supposed to be one of the forms of the "network computer" people like Larry Ellison have been predicting since 1995 - relying on the could for services rather than local native Apps.
Measurement firm Nielsen today released new figures on second screen adoption, expanding on its research from October which mainly focused on the differences between men and women's TV viewing behaviors.
Watch out TV: nobody watches you the good old way anymore. Smartphones and Tablets totally changed the game.
Square Stand is a new iPad-based point of sale system – from Square, makers of the clever little credit card readers that plug into iPads and iPhones.
So now the iPad could be changing retail. It already did to some extent as several stores are displaying iPads for users to browse catalogs or as ordering stands. But the whole cash register market could not be revolutionized.
Still the bells; silence the critics; let the band play on: no, I'm not talking about the UK administration's dissociated reaction to the passing of some former Prime Minister, instead I’m discussing Apple, the iPad and the final extinction of netbooks,...
The importance of tablets to ecommerce is well-documented, with research consistently showing that the devices convert at a much higher rate than smartphones.
This is something that was from from being a sure win when tablets were launched. But as some web sites have observed - including us here at Scoop.it (stay tuned for details) - tablets are not just canibalizing laptops but also developing new usage and consumption patternMisread details in this article on this must-read Adobe study.
Leave it to Apple to, once again, fill a need we didn’t even know we had.
Interesting data on how smartphones and tablets are used for offline shopping to check prices and make consumers smarter. At this game, the purse-compliant iPad mini could be a winner according to Wendy Liebmann on Forbes.
"I'm starting to resent Apps like I resented CD-ROMs."Writes Scott Hanselman on his blog on Programming, User Experience, The Zen of Computers and Life in General
This post dates back to 2011 but it explains with great clarity the limitations of Apps as a platform. And the ongoing tensions between native Appsand Web Apps that I already addressed here. Interesting read.
Google entered the tablet market with its Nexus 7 range last year but it is Amazon, the US retailer that has a somewhat strained relationship with the search giant, that is dominating ...
The iPad still dominates tablets but as far as Android is concerned, you can't ignore the Amazon App store anymore. Now, I wonder whether that success is not detrimental to the Android platform overall: this makes me think at how fragmented the OS is compared to the simple and easy iOS.
Will small developers with limited resources really go after Android or just reject it as long as the opportunity doesn't seem clearer?
This piece is interesting as a nice recap of the arguments for and agains native Apps (vs HTML5).
Mark Sigal of Unicorn Labs summarizes the argument this way: "Simply put, there is no universal truth in the mobile web vs. mobile native debate, and no “one right way,” despite what the pontificators would have you believe."
His lists of pro's and con's is good but I think he underestimates the importance of search discoverability which is a big con for Apps. As he rightly points out, the top 25 mobile App publishers make 50% of what Apple pays out to publishers. What would the Web be without Search but a boring short-term of 25 services?