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Is the iPad a revolution?
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Will it save the media? create new consumptions patterns?
Curated by
Guillaume Decugis
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From
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iPhone and iPad app usage by psychographic segment, app category, and day part.
Guillaume Decugis's insight:
Very interesting study by Flurry analytics that compares iPhone vs iPad usage not just by type of usage but by personas and time of day.
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Apple announced some interesting iPad numbers today during their FY 13 third quarter results conference call.
Guillaume Decugis's insight:
Most impressive being that the iPad still represents 83% of web traffic on tablets.
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We’ve been in “New Mobile” – a world of wireless broadband and mobile OS platforms enabling great end user experiences – for about 5 years. The improvement in the capabilities of devices has been astonishing. But in truth we are still in the first inning of New Mobile reshaping just about everything we do and everywhere we do it.
Guillaume Decugis's insight:
Great points out of which the idea of "tablet first" companies is very compelling.
Murray McKercher's curator insight,
July 19, 2013 8:17 AM
In the Healthcare community, information and new communications technology are changing the idea of where care is deliverd...
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In spite of all the talk that Apple is ceding both tablet as well as smartphone market share to Google's Android, iPad web browsing share just hit a five-month high.
Guillaume Decugis's insight:
So this must means that nobody really use these Android tablets or what?
Linus Ridge's comment,
August 14, 2013 4:10 PM
Things certainly look weighted towards Apple according to these stats.
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Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy, brands need to make sure they understand the difference between tablets and smartphones.
Guillaume Decugis's insight:
Interesting findings in that report presented by Thomas Husson, vice president and principal analyst for the marketing and strategy client group at Forrester. He details key points for brand to engage the highly influential tablet user who more and more also shops from his tablet. As said before, according to him, the days of considering tablets as super smartphones are over : deep immersive experiences need to be created on. Tablets to engage these users.
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Turns out that people use tablets for different things, in different ways and in different places than they use their smartphones. And those differences are starting to add up for app developers, marketers and device makers.
Guillaume Decugis's insight:
We already knew that but this Forrester study details the various ways tablet usage differs from smartphones.
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Apple announced yesterday that the App Store hit the much-anticipated 50 billion app downloads milestone:
Apple® today announced that customers have downloaded over 50 billion apps* from the revolutionary App Store℠.
Guillaume Decugis's insight:
Interesting to note that only 10 out of the all-time top 25 apps are not games and... 6 out of these 10 are Apple Apps. In other words, if you're an App developer, don't dream of making it to the short tail...
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Bill Gates has shared some thoughts on the iPad again, during a CNBC interview – this time claiming that lots of iPad users are frustrated at their lack of ability to do things like type or create documents.
Guillaume Decugis's insight:
Microsoft is getting defensive but the truth might be different. With a bunch of cloud Apps like Evernote or Google Docs (which Google Drive App works really fine on the iPad), who really needs Office on the go?
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Apple held their Q2 2013 results conference call yesterday afternoon. I listened in to most of it live and as always there were lots of impressive numbers thrown around for all of Apple’s core products.
Guillaume Decugis's insight:
A good round-up of the key numbers shared by Apple on the iPad ecosystem. To summarize, while Apple has problems on other products, this business line seems pretty healthy.
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Tablets, first considered consumption-only devices, are now proving their worth as productivity devices.
Guillaume Decugis's insight:
Reading this Guardian article makes you wonder whether some people are getting out of their way to use the iPad as a laptop or whether there are real benefits to do this. But this idea of "curated computing" where fewer features bring more focus is making its way in professionals IT habits: on top of being a lighter device than a laptop, maybe another value added by the iPad is that you don't get constant distraction when you try to create something?
Through adding a keyboard or through specific apps, it's fair to comment however that mobile devices - tablets in particular - increasingly are creation devices and not just consumption ones.
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According to the latest data from IDC, global shipments of smart connected devices exceeded a billion units in 2012, an increase of 29.1% from the previous year and representing a value of $576.9 billion.
Guillaume Decugis's insight:
That's now close to 200 million tablets that IDC forecasts will be shipped this year.
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“Talk about a great endorsement – they just don’t get any better than this.”
Guillaume Decugis's insight:
This is must read study - particularly the part where she explains how interactivity helped this teacher adapt to the various levels of her students.
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“The excellent and Apple Design award-winning Procreate painting app for the iPad has been updated today, to Version 1.9. This is a major update with a number of impressive sounding new features added.”
Guillaume Decugis's insight:
Interesting to see how the iPad is progressively becoming a media creation device and not just a consumption one.
Tom Hood's comment,
August 21, 2013 9:33 AM
Agree with gdecugis insight Interesting to see how the iPad is progressively becoming a media creation device and not just a consumption one.
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The trend toward more mobile applications going free continues, app analytics provider Flurry confirms this morning in a new report focused on app price changes over time.
Guillaume Decugis's insight:
The App ecosystem is increasingly becoming free. But while the number of Apps increases fast, the money spent on advertising does not. Catch-22 for developers?
Linus Ridge's comment,
August 14, 2013 4:09 PM
Does this take in to account freemium apps where the app is free but there are in app purchases?
Guillaume Decugis's comment,
August 19, 2013 8:12 AM
@Linus - yes it does. Which doesn't mean all the 90% of apps which are free are not making any revenue.
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Guillaume Decugis's insight:
As Andrew Chen points out "if you do something new, then you’ll see high response rates as people respond to the novel tactic, whether it’s a new kind of creative, a new acquisition channel, etc. Eventually though, as your tactics become industry-wide “best practices,” the response rates fall as your customers get used to the techniques." And that applies of course to Marketing.
To me, there are two solutions to that:
- capitalize on a growth cycle that doesn't depend on the App Store (viral or sticky model)
- leverage an existing distribution outside of the App Store (what big brands do).
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SearchMan.com helps 13,000 developers track, research, and improve their keywords to grow search visibility inside the App Store. We are in constant touch with
Guillaume Decugis's insight:
Searchman has been pioneering the field of mobile SEO gathering tips and best practices to optimize for the App Store while their platform gives great insight to App developers.
The problem is that in spite of that it's still really really hard to build in an iterative way long-tail success as Andrew Chen observed on this post - a post definitely worth reading and re-reading again about why mobile first is a very dangerous game.
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Rescooped by Guillaume Decugis from Entrepreneurship, Innovation |
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Guillaume Decugis's insight:
Interesting findings in a survey by Group M.
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It is expected that tablet sales will overtake portable PC sales by end of this year. It is also a possibility that all PC sales might be overtaken by tablets in 2015.
Guillaume Decugis's insight:
According to IDC. Other interesting findings are the impact of the smaller form factor of tablets and price sensitivity.
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A huge spike in broadband use for mobile devices -- when they're still in your house. Apple accounts for nearly half of that.
Guillaume Decugis's insight:
Mobile devices? Best devices for home computing... Funny (but old) paradox.
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Square Stand is a new iPad-based point of sale system – from Square, makers of the clever little credit card readers that plug into iPads and iPhones.
Guillaume Decugis's insight:
So now the iPad could be changing retail. It already did to some extent as several stores are displaying iPads for users to browse catalogs or as ordering stands. But the whole cash register market could not be revolutionized.
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But iPads still dominate usage metrics like Web traffic. ; (But iPads still dominate usage metrics like Web traffic.
Guillaume Decugis's insight:
Of course, Apple fans will argue shipments are not sales but it shows the competition is gaining traction.
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Rescooped by Guillaume Decugis from Apple in Business |
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Still the bells; silence the critics; let the band play on: no, I'm not talking about the UK administration's dissociated reaction to the passing of some former Prime Minister, instead I’m discussing Apple, the iPad and the final extinction of netbooks,...
Via John Rudkin
Guillaume Decugis's insight:
You have to admit there hasn't been a lot of good news on the PC market lately. But I still feel we're a quantum leap from being there yet. Time for a major announcement Apple?
John Rudkin's curator insight,
April 16, 2013 2:01 PM
Apple [AAPL], the iPad and the final extinction of netbooks. I saw my last employer waste money on MS tablet PC, then Netbooks. No one said stop. #toldyouso
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Rescooped by Guillaume Decugis from Apple in Business |
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Three years ago today Apple released the first iPad, and it’s fair to say that Apple’s tablet has had a profound effect on how people, especially in business, now use computers.
Via John Rudkin
Guillaume Decugis's insight:
A great summary of everything the iPad contributed to change in the corporate world. From BYOD to cloud computing.
This is amazing.