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Crowdfunding & Gamification = New Online Marketing Channel via @HaikuDeck

Crowdfunding & Gamification = New Online Marketing Channel via @HaikuDeck | BI Revolution | Scoop.it
Crowdfunding's real explosion will come at the enterprise level when combined with advanced loyalty and gamification.

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Email Best "Off Peak" & What Does Trend Mean For Social Media Marketing? Experian Study

Email Best "Off Peak" & What Does Trend Mean For Social Media Marketing? Experian Study | BI Revolution | Scoop.it
Perhaps it's a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has
Martin (Marty) Smith's insight:

Experian Study Email Open and Conversion Rates Best Off Peak
Send your email marketing when everyone else is and your response rates will suffer. The results of this study showing the off peak time of 8 to midnight converts the best reminds me of what a friend told me the other day.

My friend is a businesswoman mom and about ten other things. She explained that she likes to get in bed with her phone or tablet and curate her email. Most end up in the trash, but a great subject line or offer from a trusted source might get opened and might even prompt a buying decision.

The Experian study may have implications for blogging and social media marketing too. I've always been skeptical about the "right time" infographics that float around since they tend to form a consensus and I'm interested in avoiding the mob as much as possible.

VIral content goes viral for many reasons time of day may be one of them, but I doubt it. I think Experian's results should create a pause before we all pile on to creating Internet marketing lock stepped to some formula that doesn't work.  

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Why Every Company Needs Email Marketing [Infographic]

Why Every Company Needs Email Marketing [Infographic] | BI Revolution | Scoop.it

Customers acquired with email marketing are loyal and responsive. See on socialmediatoday.com.


Marty - Funny I JUST wrote how email marketing forms the BASIS of the web's future. Want to know how your website will function 36 months from now (or so) you don't have to look much further than email. Here is the link to that post:

http://sco.lt/7r6zkf

I will add to the persuasive argument made by this infographic about why everyone should have email. When I ran a #ecom team email had a full ten points of margin on its closest rival (organic SEO). PPC made NO MONEY but keep the engine well oiled and the list health (so we made money on Lifetime Value LTV). Print was dying and social was nascent.

Email is how I kept my job. Every company should have an active email marketing program since it makes money, but also because email is the future of it all.


Via Gerrit Bes
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sThe Illusion of PPC and E-Mail Success - New @Curagami Daily Views Record

sThe Illusion of PPC and E-Mail Success - New @Curagami Daily Views Record | BI Revolution | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.


Martin (Marty) Smith's insight:

This Post by our co-founder Phil Buckley set new records for views on Curagami. Breaking daily views record by 3x.

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Email Still Trumps Social Media for Online Marketing [INFOGRAPHIC]

Email Still Trumps Social Media for Online Marketing [INFOGRAPHIC] | BI Revolution | Scoop.it
The customer acquisition landscape is constantly in flux. The introduction of disruptive technologies and tools over the last few years has spawned enormous changes in online marketing.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Despite BIG changes in email such as MOBILE email remains #1 customer acquistion and converison tool for most online marketers.

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Brien Shanahan's curator insight, October 23, 2013 1:11 PM

SEO still the best way to get customers.

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Why Email Marketing Is Still King

Why Email Marketing Is Still King | BI Revolution | Scoop.it
Those who dismiss email marketing are missing its multiplier effect. (Why Email Marketing is King - @HarvardBiz http://t.co/c5zMwvdLox)
Martin (Marty) Smith's insight:

AGREE Email Marketing Is King
Sure email marketing is under attack from the mobile troops, but as Arthur Huges (http://www.dbmarketing.com/) points out in HBR, Email still rocks profits, engagement and awareness. 

Email Marketing Still King on HBR
http://blogs.hbr.org/cs/2012/08/why_email_marketing_is_king.html 

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