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AI Is Transforming Google Search. The Rest of the Web Is Next

AI Is Transforming Google Search. The Rest of the Web Is Next | BI Revolution | Scoop.it
As Google's head of artificial intelligence takes charge of search, deep learning is already changing the way Googling works.
Via Lockall, Andreas Christodoulou
Martin (Marty) Smith's insight:

Read our post on seo life after RankBrain: http://www.curagami.com/google-rankbrain-scorched-earth/

Rankbrian = Google's AI engine. 

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José Gil de Sagredo's curator insight, March 25, 2016 7:33 AM

Read our post on seo life after RankBrain: http://www.curagami.com/google-rankbrain-scorched-earth/

Rankbrian = Google's AI engine. 

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Google Analytics - How To Map Home Page Clicks For Fun & Profit

Google Analytics - How To Map Home Page Clicks For Fun & Profit | BI Revolution | Scoop.it

How To Map Your Homepage
This Curagami post shares a simple idea capable of producing big return (why is it simple ideas are the best at producing great ROI we wonder). Map your home page clicks as we did for Moon-Audio.com and you may discover a simple change costing pennies and sure to return dollars (as we did).

See if you can see the problem in the graph above before reading the post: 

http://www.curagami.com/google-analytics-how-to-map-home-page-clicks/?v=7516fd43adaa

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Lori Wilk's curator insight, February 9, 2016 7:02 PM

#Gratitude for #analytics #insights #curagami 

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Why PageRank Matters

Why PageRank Matters | BI Revolution | Scoop.it

PageRank Matters
We love it when goofy stupid people say stupid things. But we hate it when friends who should know better say goofy stupid stuff. The other day at a lunch with SEOs and web marketing friends from around my Durham, NC home a friend who should know better said, "PageRank (PR) doesn't matter anymore". 

I pointed out that PR is one of the few FREE and universal metrics. I went on a bit of a rant about how any metric can be modeled into significance. The new PR is a valuable, universal (everyone is treated equally by Google more or less) and FREE metric capable of helping anyone's we marketing. 

This post discuses why PR is important and what THEIR (competitor) PR can teach you Google uses PR the way an instructor uses a pointer. They hold up and reward examples of what they want. If your competitor's have PR 2 to 4 points higher than you then emulate what they are doing.

Never stop at emulation. Once your site's "emulation" "cost of poker" feet are under it DISRUPT and reset your industry's deck. Emulation + disruption is one of the formulas teams I've managed made more than $30M in B2C commerce sales.

I paid for lunch to show my friend his momentary brain fart was okay (lol). M  

**** Added a correction from my friend Mark Traphagen. PR, at least what you can access with free tools, is DEAD. Mark recommends the paid tool we use (MOZ.com). Shouldn't be a huge surprise that FREE is gone. All great FREE things cost money now. We've used MOZ.com for customer work, but thought we could model with PRChecker too. Not so much as it turns out sadly. Appreciate Mark's note. M 

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How Links Can Kill Your Website via @Curagami

How Links Can Kill Your Website via @Curagami | BI Revolution | Scoop.it
Bad links can kill your website's hard-won authority, reputation & traffic. Use Google's disavow tool to protect your site's traffic from SEO bandits.
Martin (Marty) Smith's insight:

This post shares two harrowing tales of "spam link attacks". One I experienced and, with my great team, fought our way out of one October several years ago. The other SproutContent.com share happened recently (so still an issue). Learn how to protect your hard-won digital assets from spam link attacks.

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5 Ways To Avoid The Online Competition Trap w/ Great @MarkTraphagen Note

5 Ways To Avoid The Online Competition Trap w/ Great @MarkTraphagen Note | BI Revolution | Scoop.it

5 Ways To Avoid The Online Competition Trap
Never ceases to amaze me. Team +Curagami sees the Hatfields and McCoys squared off and fighting tooth and nail over nothing all the time. Here are 5 ways to avoid the Online Competition Trap (be sure to Read Mark Traphagen's excellent note in comments on the attached too):

* Use Google Adwords to discover REAL DEMAND for keywords (use exact an broad match too and if you really want to get depressed use "exact match" to see how few people are actually searching for that new widget you just created).
* Create something like our Curagami Keyword Efficiency Index (cKEI) to calculate where #blueoceans live (keywords or phrases with less competition but healthy search volume and YES these are getting harder and harder to find). Use "long tail" analysis to find these.
* Understand your "poker table stakes" keywords - words you have to have content for but won't win in this lifetime.
* Know what they are spending (use +SpyFu) and then SPEND DRAMATICALLY LESS because you've out thought them. One way to do that is look for a #contentmarketing "fighter pilot" in your space and toss them into your ecosystem (I did this with +Red Bull during my keynote to a group of #smbs at +FedEx conference and they found it eye opening to say the least). 
* Think about using new tools such as Curagami, tools that help create #community so you do LESS but win MORE hearts and minds. Would classify +Paper.li +Scoop.it and +Optimizely in this category of get more spend or do less tools.

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Mobile 1/3 of Google Organic Search Even As It Reduces Year over Year Searches

Mobile 1/3 of Google Organic Search Even As It Reduces Year over Year Searches | BI Revolution | Scoop.it
Source: RKG [download page]

Notes: Mobile's 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27%
Martin (Marty) Smith's insight:

Expect this number to go up even as  mobile helps reduce the number of searches being done. Why?

* Apps = search less.
* Mobile is more social and so search less.
* Mobile is a "game console" where we "play" apps and connect so search less.

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March Madness, Merch Madness, Mobile Madness: Think Insights – Google

March Madness, Merch Madness, Mobile Madness: Think Insights – Google | BI Revolution | Scoop.it
As basketball nirvana approaches for millions of college hoops fans, we take a look at the big trends for last year’s March Madness and the early search trends for 2014’s NCAA tournament.
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The Appification Of The Web War Begins - Google's Native Client Vs. The World

The Appification Of The Web War Begins - Google's Native Client Vs. The World | BI Revolution | Scoop.it
A powerful new Google+ photo app embodies a sticky situation facing Web developers: embrace the Native Client tech for high-performance Web apps and risk sites that only work for Chrome users. Read this article by Stephen Shankland on CNET News.

Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

We know a few things about Web 3.0. We know the computational power needed to run it will be significant. We also know that using today's web standards won't work.

So the What's Next battle is on and Google is sending mix messages (I know who would have thought lol). This CNET post is pretty technical but stay with it bcause it explains the coming appification of the web battle.

Soon you may need to take sides and understanding What's Next is important even if it makes your head hurt a little.

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Holiday SEO: How To Avoid Google’s Naughty List This Season

Holiday SEO: How To Avoid Google’s Naughty List This Season | BI Revolution | Scoop.it
Is your store's SEO naughty or nice? Read on to see how you can keep your online business on Google's good side when preparing for the holiday season.
Martin (Marty) Smith's insight:

Great List of Naughting and Nice SEO Tactics: 

Nice SEO

  • Properly optimized on-page content and tags that are distinct from other pages’ content and tags
  • Unique content that’s truly helpful to your target audience
  • Natural links from respected sites that point back to your site or blog
  • Mentions on respected websites and in social media
  • A consistently updated blog that shares useful information
  • A social presence that brings value to its audience
  • User generated content such as reviews
  • Rich markup such as schema
  • An active Google+ author account that’s synced up with your blog
  • Clean site architecture that’s easily crawled and navigated

 

Naughty SEO

  • Irregular and inauthentic link building campaigns that result in sudden large numbers of low quality links
  • Purchased links on low quality link farms*
  • Dated link building tactics such as spammed blog comments and spinning content
  • “Spammy” or over-optimized tags and content, stuffed with keywords
  • Poor quality on-page content that offers little if any value to your target market
  • Sporadic involvement in the online ecosystem, such as social media
  • Excessive footer links that are clearly present for the search engines alone
  • Utilizing the same keyword anchor text across all backlinks
  • Linking externally to just one page on your site



Agree 100% November is way to late to correct bad #SEO behavior. NOW is when Google is setting up their Holiday index so get on the NICE side of Google / Santa ASAP. 

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Google on Guest Blogging - Natural and Quality Is Key [Video]

Google on Guest Blogging - Natural and Quality Is Key [Video] | BI Revolution | Scoop.it
There's lots of buzz about Google and guest blogging for links lately. Should we be concerned? Read on to find out...
Martin (Marty) Smith's insight:

Guest Posts - Be Careful of Spammers
Found this post confusing UNTIL I watched the video. 
http://youtu.be/IMxC3wQZOyc 

Like anything guest blogging can be taken to extreme or done in a natural way with quality (great comment by Spook SEO on the video. 

I like guest posting as a form of BRANDING. I don't suggest or create guest posts for links. When a group in Texas conducted a social media study showing big brands don't respond well that was a guest post that reinforced Atlantic BT's core brand. 

Great Social Media Customer Service Race
http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/

I agreed to drive one link back to the author. The "author link:" shouldn't be "payment" as much as a way to follow and read other quality posts by that author. If we were going to do more than an occasional guest post I would develop writer profile pages and link to those (and probably no-follow the link since it just bleeds out Google-juice). 

When a "quality" writer writes for your blog they bring their tribe with them. I loved the examples in the video (as if LOL). The key information is if someone approaches you about writing a post be afraid, be very afraid UNLESS they are known for quality non-spammy writing. 

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Chrome OS Gaining Adds Native Excel Support

Chrome OS Gaining Adds Native Excel Support | BI Revolution | Scoop.it
Geek
Chrome OS dev channel gains Quickoffice powers, lets users edit native Excel ...
Martin (Marty) Smith's insight:

Interesting and yet another brick in the Google is about to rule the world...again story. 

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SEO: Do Top Listings Still Matter? A: Yes, No and Maybe

SEO: Do Top Listings Still Matter? A: Yes, No and Maybe | BI Revolution | Scoop.it
#Google Search - How Important Is It to Be on the Top? (Really, with the float, #1 isn't what it used to be since multiple websites could be #1 depending on the receiving computer.


Marty Note
Couple of important things to remember when looking at this infographic:


`1. Since the Google float* several websites can be presented as #1 depending on the RECEIVING IP.

2.Only way to know true absolute reference in SEO is use a tool like Mike's Keyword Checker (free) or SEOmoz (paid).

3. Match Mike's or SEOmoz with your Google Analytics to see the VALUE of being #1 (how much traffic your website received).


All of that said, I still fire Mike's at critical keywords to see where we stand. It is helpful to be able to trend especially not that "Not Providing" is climbing past 50% (Not Provided in GA is the growing group of people that visit your website signed into Google).

* Google Float - Google's index now "floats" based on the receiving device. You and I can type the same search at the same time and receive different results. This infographic, while helpful, speaks as if we exist in the old static Search Engine Result Pages days.

Martin (Marty) Smith's insight:

Top SEO Listings Yes, No & Maybe Because ...
The key to knowing IF a top listing matters and if you have one is NOT looking at the SERPs (Search Engine Results Pages) with your computer logged in since you will see SERPS manipulated to look like what Google thinks you want to see.

At the very LEAST log out. Logging out helps some, but your IP still has a shadow, so if you want to know the truth use a tool to know your position and then check your analytics to know how many times you were shown and how many searchers came to your website as a result of that key.

SO, Yes top listings matter. No they don't matter as much as they used too. Maybe they matter, but it depends on the term.

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The Race for Semantic Search via @DavidAmerland

The Race for Semantic Search via @DavidAmerland | BI Revolution | Scoop.it
The Race for Semantic Search

Search really is a problem that's far from solved and the search market is beginning to get crowded as search verticals come…
Martin (Marty) Smith's insight:

Love talking Semantic Web with friends like @DavidAmerland. David is brilliant and a great writer (FOLLOW HIM). I loved weighing in on his Google Plus post about the Semantic Web race. 

You better believe there is a race. There is a race because everyone involved can ADD (lol). Semantic web is going to change everything...again. Shared some thoughts on HOW.  

https://plus.google.com/u/0/115620878851836664537/posts/KYTw7MNxq4p 


Sorry about the length of my rant (lol). Semantic web is pretty exciting to THINK bout much less actually start to program for :).M 

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Google Rankbrain: Scorched Earth? - Curagami

Google Rankbrain: Scorched Earth? - Curagami | BI Revolution | Scoop.it

2 + 2 = Zebra
When we are trying to explain the unexplainable crazy digital marketing business we use a dada-like math and art analogy. Two plus Two equal Zebra speaks to the surreal nature of what we do, the clash of art, science, reason, understanding, serendipity and random BUMMERS and joy every SEO knows and doesn't know. 

We're riffing Larry Kim's great RankBrain Judgement Day post for SearchEngine Watch. We only understood parts of Kim's brilliant post, but all the right ducks are in the right rows. Kim's post feels like the future of seo's math even if we only understand it half as well as that differential calculus class that kicked our butt in college.

 

Why is Rankbrain, Kim's post and the future of SEO important?

2 + 2 = Zebra :). Marty  

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BANG Ouch Blow Up SEO Infographic - 5 Tips To Prevent #seo Pain via @Curagami

BANG Ouch Blow Up SEO Infographic - 5 Tips To Prevent #seo Pain via @Curagami | BI Revolution | Scoop.it

Bang Ouch Blow Up SEO Infographic
Our post (http://www.curagami.com/bang-ouch-blow-up-seo-infographic/?v=7516fd43adaa ) and infographic shares how easy it is to blow up had won seo due to inadvertent code, name or content changes. DON'T DO THESE 5 things!

We've done 3 out of these 5 (and we know better). It is EASY to damage your relationship with Google's spider and not even know it. Don't do these 5 THINGS and you will avoid some of the SEO pain we've experienced.  

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Why I'm Not A SEO via @Scenttrail Now #1 on Google! TY Readers & Sharers

Why I'm Not A SEO via @Scenttrail Now #1 on Google! TY Readers & Sharers | BI Revolution | Scoop.it

Why I'm Not A SEO
Thanks to readers and those who share the first part of our 3 part Why I'm Not A SEO triptych is now #1 on Google for the term. THANKS!

Why I'm Not A SEO on Scenttrail Marketing
http://www.scenttrail.com/why-im-not-an-seo/  

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Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami

Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami | BI Revolution | Scoop.it

Time Management
Time is a TACTIC many Internet marketers forget or don't fully utilize. Here are 5 ways we've learned to tell time:

Time Tip #1: What's Happening NOW?
The web is becoming more and more obsessed with what is happening now. Why? Not sure and who cares (lol). The closer to "real time" your content the more authentic and real it becomes. We use this in our favor in three ways:

* Note and share when content is scaling fast.
* Records are important even when they are YOUR records. Fastest, biggest, most are valuable words in Internet marketing. They are also TIME based. Use fast, faster, fastest to help your content scale.
* Now slips away, but using time parameters provides benchmarkes and scale. Earlier I Tweeted about a Haiku Deck that reached 225 views the fastest and then included (12 hrs).

Time Tip #2: Use History 
The web's time is always NOW, but you can create interesting juxtapositions with the past. When your following reachers the NY Times 1950 subscription level NOTE IT. When you compare a modern web EVENT to a past "real world" event you gain gravitas and understanding. BTW, good luck finding NYT circulation in 1950.

Time Tip #3: Process Is Product
Easy to forget that whatever you are doing NOW is, when published and shared, a product. This is why I like multiple publishing platforms (blogs, Scoop.it, G+ are my most frequently used platforms). Sharing your process as close to CREATION as possible brings the NOW into your content (see tip #1).  

Time Tip #4:  Redux Is Truth
We lucky few Internet marketers are like scientists. We test, test and test content, ideas and memes. When you find something that pops DOUBLE DOWN and keep doubling down (publishing a post about the post, publishing a II or III version) until you exhaust upside. Once you reach the point of diminishing return make a note and move on. First time ANYTHING can be a fluke. If you can repeat the same or better results over and over you've found EVERGREEN content you need to OWN. 

Time Tip #5: Don't Forget TIME Is In The Web's Algorithm
Everyday millions of things happen online (maybe billions). With that much NEW going on TIME becomes a way to TRUST you (or not). every day you build or lose clout, reputation and status (authority). Crying over yesterday's losses is foolish and expensive. Gear up, learn and move on. Always remember you can't do anything TODAY the web won't remember TOMORROW.  

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Google Analytics Not Provided Driving You Nuts? Here Is How To Model Around It

Google Analytics Not Provided Driving You Nuts? Here Is How To Model Around It | BI Revolution | Scoop.it

Easy to model your Not Provided (or branded) keyword revenue down to where it belongs - the keywords that deserve it if Google was playing fair :). 

 1. Remaining - Subtract the rest of your keyword revenue from your massive Not Provided total. 

2. % Remaining - Divide your "Remaining" or non Not Provided keys into the Remaining total. This gives you the % for each non Not Provided key of the total revenue associated with non Not Provided keys. 

3. Allocate - Now multiple your Not Provided total by your % Remaining. 

4. Finally ADD your new Allocations by non Not Provided keys to their Google reported income (A + C). 

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Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends

Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends | BI Revolution | Scoop.it
Learn how you can stay up to date on the latest SEO trends and algorithm updates.

Via Peg Corwin
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Peg Corwin's curator insight, March 29, 2014 9:53 PM

Keep up with SEO trends by following key influencers on Twitter, SEO blogs and Google Webmaster tools.  Click for details. And keep on learning.


If you like this scoop, would you consider a thumbs up or share?

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Why Google Blocks All Keyword Referral Data and Why This Is Really Bad

Why Google Blocks All Keyword Referral Data and Why This Is Really Bad | BI Revolution | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

Via Robin Good
Martin (Marty) Smith's insight:

What a pain. Google is making it SO hard to know what is happening on our websites they are all but putting money in other metrics packages pockets. We used to be able to model when "not provided" was below 50%, but now that more people signin to G+ and stay signed in we's lost too much raw data. The super quants can still model, but the average analyst is now behind the eight ball.

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Jill Prest Hart's curator insight, October 10, 2013 10:47 PM

I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly.  You can still find keywords that will rank with reverse attack marketing and can learn about it here: http://www.reverse-attack-marketing.info

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Deb Nystrom, REVELN's curator insight, October 16, 2013 9:40 PM

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

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Google's New Keyword Planner vs. The Old Tool [Read Before Using New Tool]

Google's New Keyword Planner vs. The Old Tool [Read Before Using New Tool] | BI Revolution | Scoop.it
Google AdWords, Google AdWords News 2013, Google Keyword Planner, Google Keyword Tool 2013

Via themezoom
Martin (Marty) Smith's insight:

The new tool really confused me the first time I ran into it. This post makes the changes more clear. Wish I'd read it before using the new tool since it was jarring without this primer. 

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themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

themezoom 's curator insight, August 30, 2013 9:33 AM

You can read this article on Network Empire News.


Related Network Empire Products and Services That Will Help You A Ton:

The Network Empire Private Members Area.


Krakken SEO Tool - The Ultimate Vertical Market Keyword Research Tool:


Krakken Only Prices | Network Empire

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Is Google Relevant To A Semantic Web?

Is Google Relevant To A Semantic Web? | BI Revolution | Scoop.it

Follow Thomas Power on G+
An interesting conversation broke out on Thomas Power's G+ profile (https://plus.google.com/114149296801704936672/posts/8AYn6gwG1wc ). Funny how relevant the conversation is to Future of Web Design 1 & 2 Haiku Decks (http://sco.lt/7r6zkf & http://sco.lt/61eqNF ). 

Here is a riff I just added to the great conversation about Google and the Decline and Fall of the Roman Empire:

Note To Thomas Power based on his thread...
Decline and fall of the Roman Empire for Google for sure. I think social scared them about as much as a company can be scared sort of like how scared Microsoft was of the web.

Turns out they both were right to be scared (lol). As we move toward semantic web, a web of meaning and context checked by social, what we know as Google will be all but gone.

I just created a Haiku Deck about how web design changes in a semantic web time (http://sco.lt/61eqNF if you are interested and sorry to pimp your post). 

The reason the big G is worried and closing the gates is app-ification + semantic could be a difficult combination for their $. Google's system depends on the VOTE of a link (or link expressed as social share). 

What if we LINK LESS? What if we SEARCH LESS? In an app-based world where I watch my Amazon movies without every appearing to go to Amazon (at least as far as Google is concerned) how relevant and true is Google's traffic analysis? 

Last night I fired my Amazon app to watch Inspector Morris and Google has NO VIEW into that click or time on site, none. As the mobile web dominates we will app-ify all of our code. 

My deck speaks to our adoption of the Google float. Once our websites are What If math then we can be said to be fully app based too since what Google's spider "sees" is nothing. 

Nothing because what you see when you go to my website will be different than what someone else sees based on your cookie. That cookie will say what persona you belong within and so what website you see. 

If Google has value in the world described in the Future of Web Design it will be VASTLY different than counting links. I think THIS anticipation of OUR future floats is why Google is insisting on having us all logged in all the time. 

Once we are logged in we are using Google's app in a similar way as my use of Amazon's last night. We disappear to anyone other than Google allowing Google to create a new value system NOT based on links. 

Semantic web is that new value system not based on links. Google will have so many signals and so much big data on behavior they can craft a new voting booth for their SERPs pages - one that may just remain elegant and relevant even in a world of meaning controlled by apps.  

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Ray Hiltz's curator insight, July 19, 2013 8:42 AM

Interesting conversation about importance of shares as a metric for Google and the threat of "app-ification" (+

janlgordon's comment, July 19, 2013 1:39 PM
Marty, this is excellent, love your insights here, only time will tell but I think you're definitely on the right track........
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Quality Score Explained By A Former Googler

Quality Score Explained By A Former Googler | BI Revolution | Scoop.it
With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank.
Martin (Marty) Smith's insight:

Great post. Don't think yet his post is only about PPC. rare look behind the cog ogle curtain.

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Google's Collateral Damage: SEO Cat & Mouse Game

Google's Collateral Damage: SEO Cat & Mouse Game | BI Revolution | Scoop.it

Great infographic showing the cascading waterfall of SEO and Google's river responds to a changing Internet.



Martin (Marty) Smith's insight:

Great infogrpahic of Google's waterfall of changes and their consequence on SEO and Internet marketing.


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Robin Martin's comment, June 18, 2013 9:17 PM
Thanks for sharing Marty!
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Google Authorship About To ROCK Content Marketing's World

Google Authorship About To ROCK Content Marketing's World | BI Revolution | Scoop.it

If you aren't using Google authorship tags you are making a SEO mistake. That mistake is costing you something now and will cost you much more later as this study shows.


Easy fix, just add a single line of code to your content and you will be using Google authorship tags.

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