When Guillaume Decugis founded Scoop.it in 2010, he wanted to create a social media platform that allows businesses to stand out in an increasingly crowded online world.

Publicly launched with $10 million in venture funding in November 2011, Scoop.it is a professional, business-oriented version of Pinterest. Users make digital magazines where they “curate” information and links about specific topics, such as urban decay photography or the use of iPads in education. It’s a chance for individuals and businesses to show off their knowledge and relevance in their fields.

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For professionals looking to create a personal brand around their topics of expertise or SMBs and freelancers looking to create a content marketing strategy without creating original content, San Francisco-based Scoop.it has a solution. The company recently released a redesign of its content curation platform, adding features that give individuals and businesses the ability to better position themselves as thought leaders and discover new content relating to their respective fields or interests.

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Scoop.it launched last November to give anyone and everyone the ability to create their own digital magazines — to aggregate and distribute content from across ye olde Internets according to their particular interests — not unlike Pressly or OnSwipe. In December, the startup released its first mobile app and has since been adding integrations with services like Hootsuite, SlideShare and Buffer to expand its reach into social media marketing.

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When we first looked at Scoop.it, soon after it launched in late 2011, we described it as “a one-click publishing platform that allows curators to publish beautiful online magazines.”

Today, while that description still holds true, Scoop.it appears to be evolving into a community of content curators who follow – not each other – but each other’s topics.

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Author’s note: This is the first in a series of blog posts showcasing developers using our APIs and highlighting best practices.

Scoop.it is a social media publishing tool that helps you reach interest-based audiences by enabling you to easily curate content on a given topic. With Scoop.it, you can find relevant content faster, edit it easily and publish it in 1-click to engage your followers and acquire new ones via social discovery. Unlike similar tools, Scoop.it is uniquely organized around topics as opposed to the curators themselves.

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Did you know you can now integrate two of the best apps to help you find and share content daily?

Scoop.it is a fantastic free content curation app, as I wrote in How Curation Fits Into Your Content Marketing.

HootSuite is an excellent way to manage your social networking streams (see 5 No-Clutter Apps to Manage Your Entire Freelance Life Online).

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Social media management dashboard HootSuite has announced a slew of new additions to its App Directory, with Reddit, StumbleUpon, Scoop.it, Nexalogy, and Cmp.ly jumping on board.

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Scoop.it, the most connected Social Media and Curation publishing platform, is now integrated with HootSuite, the market-leading Social Media Management System. The Scoop.it app is available for download in the HootSuite App Directory bringing together powerful features – Scoop.it's topic-centric curation with HootSuite's social monitoring and publishing capabilities.

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Being an Internet marketer for many years I’ve seen the landscape change many times but one thing has stayed the same “Content is King”, when it comes to driving traffic to a website.

As a business owner we all want to get new customers to our websites. Many have tried blogging to drive traffic to their website and due to a shortage of hours in a day they end up dropping the blog or hiring ghost writers to develop content for the site. We now have a new player on the net and it comes in the form of Content Curation.

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Courtesy of a new partnership with Buffer, users of the ‘make-your-own-online-magazine’-styled service, Scoop.it, can now schedule social media updates at the same time as they curate their topic-based news. As is now traditional with just about every new Buffer integration, I’m told that the tie-in with Scoop.it was a much requested feature by users.

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By now you’ve likely heard of content curation, the process of collecting and cataloging the most useful or interesting things about a topic in order to share it for the common benefit. In part 1, Beth Kanter looked at 7 smart techniques for content curation. Today we’ll explore some of the best tools for doing so.

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