Kim Zinke (aka Gimli Goose)

A communicator who treats story as both craft and trade

Kim Zinke stands at the meeting point of story craft and workplace communication. Under the Gimli Goose name, she follows the art of finding and shaping stories; under her professional lens, she tracks the tools and habits that help organizations speak clearly to their own people.

The story seeker

Kim’s storytelling topic is the Gimli Goose passion project: a search for ways to find and tell a story in one’s own voice. It is practical, but not mechanical; she is interested in the spark that makes a narrative human.

The inside communicator

Her internal communications topic reflects the discipline of a working communications professional. She spots audits, strategy guides, manager tools, leadership resources, and channel ideas that help messages travel inside organizations.

The generous annotator

She does not disappear behind the feed. Her comments often explain why an item matters, where it might be used, or what makes it especially valuable, giving the collection a warm, colleague-to-colleague feel.

What defines this selection

Long-range attention

Across 2 analysed topics and 2,374 posts, Kim has built a long-running knowledge base rather than a loose stream of links. The account dates back to 2012, and the scale shows sustained attention to the craft of communication.

Useful before ornamental

Both topics favour tools, templates, frameworks, audits, and how-to resources. The editorial question is often simple: what can a communicator use tomorrow?

A practitioner’s voice

Her added notes are present and personal. The tone is enthusiastic, advisory, and sometimes playful, but it also carries professional judgment about audience, fit, and ethical storytelling.

A shared working library

With more than 55,000 views and more than 36,000 unique visitors across all topics, the collection has reached a real working audience. The two main topics are almost evenly balanced in attention, linking the passion project and the trade.

Deep dives

Storytelling as a usable craft

The storytelling topic reads like a workshop table: guides, canvases, tools, platforms, examples, and exercises are gathered for people who need to make a story work in the real world. Kim’s eye goes to resources that can be reused, not just admired.

Her strongest pattern is the bridge between narrative craft and organizational use. Strategy, leadership, PR, marketing, nonprofit work, and patient testimonials all appear as places where story has to clarify purpose and move an audience.

There is also a reflective edge. Posts on shifting narratives, representation, metaphor, and audience fit show that she treats storytelling as an ethical practice as well as a practical skill.

The inside story, made practical

The internal communications topic is built for working communicators. Audits, planning guides, frameworks, channel lists, and templates dominate, giving the collection the feel of a desk reference for busy teams.

Kim is especially attentive to under-resourced practitioners. Video, internal TV, podcasts, chatbots, and other channels are not treated as shiny novelties; they are tested against usefulness, reach, and the realities of limited time.

Leadership communication and strategy translation are recurring concerns. The topic returns often to the question of how employees actually understand direction, not just how messages are sent.