Cashback industry leader eBates had a phenomenal year, returning $98,339,477 to consumers. Consumers are now embracing cashback programs and merchants are seeing the benefits of this powerful marketing strategy in driving sales. The future strength of the cashback industry is further reflected in the purchase of eBates for more than $1 billion by Japanese conglomerate Rakuten.
|
Rescooped by
Jeff Domansky
from Public Relations & Social Marketing Insight
January 13, 2015 1:01 PM
|
The future definitely looks bright for the cashback industry.
The future definitely looks bright for the cashback industry.