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Why tee-time booking is a game changing for Golf value chain
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This newsletter talking about Golf industry which is clearly empowered currently by a deep digital transformation. This change is proceed by multiple and various ways but the overall impact is massive. It is the case for playing apps, travel booking offer, golf material purchase and since some couple of years tee time booking. Very interesting to understand how this important wave will totally change current business model for golf course. Series of benchmark are available between booking.com and hotel chains. Interesting to see what could be the best balance between opportunities and risks for them. Golf now is probably the most advance software players in that dimension. Let's see how the wave could grow and bring added value to the whole value chain.
Curated by
Cédric
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Planning a vacation? The travel experts at Golf Advisor advise golfers with how to save money on your next golf trip.
Cédric's insight:
more for joke but interesting that scale could play Online booking is also a manner to reduce the bill - Price #17 Book a round or two last-minute 
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From
jjkeegan
The wolf in sheep’s clothing may have been exposed. At GolfNow’s June Business Review Conference, Jeff Foster, SVP, New Media Group, introduces from the Golf Channel Set two apparent employees …
Cédric's insight:
Yield : The average trade round sold is at 50% of the average green fee price in the US. Business model Concentration : their 5,000+ clients, 2,200 clients generate 80% of their revenue Growth : They are on track to generate $135 million in revenue from transaction fees and trade rounds and have been recognized as one of the most profitable divisions within NBC Sports.
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http://www.golfnow.com GolfNow®, by the Golf Channel, is where you can book tee times online at over 6000 courses in the US, Canada, Bermuda, Mexico, ...
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GolfNow®, by the Golf Channel, is where you can book tee times online at over 6000 courses in the US, Canada, Bermuda, Mexico, Ireland, and United ...
Cédric's insight:
create urgency by consumer barriers...
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From
www
Are tee-time brokers like GolfNow knocking cash-strapped courses into the rough? Or could the Expedia-like providers be the chip shot courses need to get back on the green? “People have pretty strong opinions on both sides of this issue,” said Mike David, executive director of the Indiana Section of the PGA. “The battle lines are so firmly drawn, it’s caused quite a bit of friction in this industry locally and nationally.” In many ways, GolfNow is doing for courses and golfers what online sites Orbitz . . .
Cédric's insight:
GolfNow users played 12 more rounds of golf per year than those who didn’t use the service.
+ Findings : “It’s helped me find courses nearby I never knew existed,” + Time saving : I can do on a computer in 10 minutes what it used to take me an hour to do by phone.”
That has also created a nasty cycle :
nb : Rounds booked through GolfNow escalated from 2.4 million in 2008 to 15 million last year, according to industry experts.
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The multimedia golf entertainment and services company manages to grow its database quantity without sacrificing email content quality.
Cédric's insight:
Interesting about how a major company could adjust communication strategy in golf to have efficient consummer response : Fun quote : "In marketing there are no Mulligans, only learnings." - Now emailing has been connected to a full 360-degree experience.
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Understanding golfers’ passion and connection to the game provides the theme of GolfNow's newest television campaign titled “I GolfNow.” Beginning with a series
Cédric's insight:
see herebelow adds about why i use golfnow. how to leverage benefits
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Understanding golfers’ passion and connection to the game is important to us. Your golf happens around your life. With benefits like Worry-Free Tee Time
Cédric's insight:
I golf now because....
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http://www.golfnow.com GolfNow®, by the Golf Channel, is where you can book tee times online at over 6000 courses in the US, Canada, Bermuda, Mexico, ...
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Very intersting web site on golf trend in europe. Interesting to understand what golf industry need to do to become one of the most played sport across the continent.
Interesting to see golfers barriers and expectations.
Sweden most important penetration across the continent, almost ten time France ones.