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2DiFore Marketing Solutions
onto Website Marketing Solutions July 28, 2012 11:17 AM
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Traditionally, SEO has focused on content, website architecture and linking. These areas of focus are still critical, but as social media gradually becomes more important for SEO, it’s also about identity, relationships and content.
Scaling social media best practices across an organization can play an important role within SEO strategy. The larger your social footprint, the more impact social media will have on your SEO efforts.
Read More: http://searchengineland.com/seo-social-media-alignment-174775 Via Antonino Militello
2DiFore Marketing Solutions's insight:
"Scaling social media best practices across an organization can play an important role within SEO strategy. The larger your social footprint, the more impact social media will have on your SEO efforts." This is a great statement and says a lot about setting your SEO & Marketing strategies for improved placement.
9Dotstrategies's curator insight,
October 29, 2013 4:11 AM
The Value Of Aligning Search & Social....
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![No. 1 Position in Google Gets 33% of Search Traffic [Study] | Website Marketing Solutions | Scoop.it](https://img.scoop.it/3be5BF0-2L-TnfmJyMK0WDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
New data from online ad network Chitika looks at organic search rankings relative to traffic, and shows the importance of being on top in order to get the most clicks. This is the latest study to demonstrate the huge power of Page 1, Position 1.
Find Out More: http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study Via Antonino Militello
2DiFore Marketing Solutions's insight:
Clients always ask how can we on page one in the first position? We have always counseled them on the "content", for we all know it is king in the search enginer world!
Therese Matthys's curator insight,
June 21, 2013 8:48 AM
Being at the top of search engine rankings is a must, and social media marketing helps in that cause. 
Brent Baltzer's curator insight,
June 21, 2013 10:49 AM
New data that, again, shows the advantage of ranking number one for a search query.
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Thinking of using social media as part of your recruitment strategy, but want to know a bit more about what you’re getting yourself into first? Keep reading to explore the pros and cons with us. Via The Fish Firm II
2DiFore Marketing Solutions's insight:
Have you tried this yet? Has it been successful for you? Do you find it an intrusion or perhaps its just the right person you've been looking for!
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Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake.
Without it, your cake is tasteless, boring, and gets thrown in the trash. Via Antonino Militello
2DiFore Marketing Solutions's insight:
Have you ever had a bland, boring cake? Just think when you have visited a website that shares the same taste, guess they forgot to put in the tasty ingredients! Read on...
's comment April 13, 2013 1:16 PM
Love the comparison. It does simplify it all.
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Learn how to optimize your Pinterest presence for search with this simple guide.
...if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? Optimization!
Read More: http://blog.hubspot.com/blog/tabid/6307/bid/34042/The-Marketer-s-Guide-to-Pinterest-SEO.aspx
Via Antonino Militello
2DiFore Marketing Solutions's insight:
A picture is worth a thousand words they say....how is your Pinterest board shaping up?
iDesign's curator insight,
March 27, 2013 10:09 AM
Brilliant! Optimising information to guide design.
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What if Social Media integration took over in terms of the future of Search Engine Optimization?
In the world of SEO as it stands, there’s much talk about the role that social media plays in SEO and how the roles of social signals and traditional link building are starting to overlap.
Read More: http://www.searchenginejournal.com/will-social-signals-replace-links/58027/
Via Antonino Militello
2DiFore Marketing Solutions's insight:
We all know that content is king to get the rankings on the various search engines....what does social fingerprint look like?
Pierrick Fischer's curator insight,
February 26, 2013 8:42 AM
SEO is an ever-changing field. As of today, SEO specialists are increasingly watching social networks in the construction of their SEO strategy.
From the present, this article explores the upcoming trends in SEO and imagines the rules of the SEO-ruled-by-social game.
Devaluating the weight of links for a Page Rank and penalizing social spammers might well become our new field!
Neil Ferree's curator insight,
February 27, 2013 11:09 AM
To increase your Social Signals and Social Shares requires you to have a solid Content Marketing System that enables you to create, curate, and syndicate quality content to your top socials so your branded message will resonate to your target audience and amplify your http://bit.ly/RichSnippet so that your brand is top of mind when it comes time to do business
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"The search and social graphs have made giant strides in the recent past. Even two years ago, people were skeptical about the relationship between search and social media.
Fast-forward to 2013, and we are now faced with a complex and large search and social ecosystem that offers a world of opportunity to SEO marketers while transforming their role.
Social engagement is becoming more dependent on quality content and the relationship between social and mobile, making it essential that marketers dig deeper into search, social, local and mobile data to understand how it can impact rankings".
Find Out More: http://searchengineland.com/how-search-social-will-hit-the-fast-forward-button-in-2013-147364 Via Antonino Militello
2DiFore Marketing Solutions's insight:
We have been sharing for many years why social media is important to your overall marketing strategy, thank goodness we got on the band wagon early!
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Buy Real Marketing Supports Foiling Ambush Marketing of Olympic Non-SponsorsVirtual-Strategy MagazineBuy Real Marketing, world provider of web 2.0 applications to businesses seeking to solidify their social media presence and online credibility to...
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Like many things in life, certain SEO tactics will fade into oblivion as Google Penguinmatures. This has left many people who used to practice the art of SEO wondering where to go.
The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven't already), other tactics are destined to succeed, impervious to algorithmic changes.
Many people believe that Search Marketing Integration, or SMI, is one of these. Some people have even gone as far as to say publicly that SMI will be required to rank on the first page of Google in the future.
Find Out More: http://www.huffingtonpost.com/jayson-demers/how-to-integrate-social-m_b_3481016.html Via Antonino Militello
2DiFore Marketing Solutions's insight:
"Thought leadership" may be an overused buzzword, but as the popularity of content marketing continues to become more pervasive, thought leadership is going to continue to grow in importance. It is important to always know who you are and how to resonate with your audience, period!
Haifeng LIU's curator insight,
August 4, 2013 10:44 PM
SEO and social networks are platforms for promoting our Brands. We build online awareness by creating a good dominating content that fit hoe people are searching for our company 
Wu Meng's comment,
August 4, 2013 10:47 PM
I thinks that you are right about all things about branding, whom to follow, authorship and all such points. But I think all these point is all about off page activity or what we call it link building work. But till the time your on page and navigation is not perfect, its no use to do any such good link building strategy. I had seen some e commence site whose navigation is such worst that, we need to find where to shop and what to do. At the end visitor leave the website i.e. a high bounce rate. At the end it is surely effect on our total SEO work.
In short, What i want to say that link building plan, strategy is all good things. But we firstly should have to more focus on navigation and other on page things of website. 
Joanna Hou's comment,
August 19, 2013 7:32 PM
intetrate social media relate the combination of TV newspaper website advertisement, marketing and so on, in terms of SEO campaign, marketers also need to build a perfect marketing strategy to gain more market share
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An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.
Then delivering that “optimized” content to them in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks. In this context, content can consist of: website content, blogs, press releases, case studies, white papers, how-to guides, emails, news and events, videos – whatever it is your prospects and customers want to consume, in the format they will best be able to consume it, and on the various platforms on the web they may be receptive to consuming the content. Read more at: http://www.business2community.com/content-marketing/social-media-search-marketing-an-optimized-content-strategy-0499826 Via Antonino Militello
2DiFore Marketing Solutions's insight:
Great read on why its important to post relevant information that can be shared by many who follow your brand in the social media world!
Randi Thompson's curator insight,
May 22, 2013 9:02 AM
What are you doing so that people can find you online? If you are not doing anything... they will find your competitors instead. 
Veronique Delannoy's curator insight,
May 24, 2013 9:44 AM
Un article pour tenter de comprendre la sacro sainte SEO!!!
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Should SEO or Social Media come first when launching new online initiatives? There's certainly nothing to stop you from doing both, but synchronizing your goals, strategy, and tactics are key to a successful launch.
SEO and Social Media are becoming more intertwined every day. Think about what are you business goals, then decide which option, or both, are right for your company.
Read More Here: http://upstart.bizjournals.com/resources/shama-kabani/2013/04/26/comparing-seo-with-social-media-for.html Via Antonino Militello
2DiFore Marketing Solutions's insight:
What came first the chicken or the egg? We have all been trying to figure that out for centuries! But there is a new question.....do you set up your website for SEO rich content or do you concentrate on Social Media postings? Sometimes they go together.....
Leo J. Bogee III's curator insight,
May 3, 2013 11:44 PM
In 3 to 5 years the line will be hard to distinguish but I think 18-24 months SEO will be used interchangeable with Social Media optimization 
Dotty Scott's curator insight,
May 5, 2013 2:02 PM
It is true that SEO and Socila Media are becomeing intertwined. Business owners that think they can win the SEO game without using Social Media have a reality check coming their way!
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Do you use title tags and meta description tags? Well of course you do because you already know about the meta tags that can help boost your search engine rankings.
But did you know that meta tags actually affect your social media traffic?
Read More: http://www.quicksprout.com/2013/03/25/social-media-meta-tags-how-to-use-open-graph-and-cards/ Via Antonino Militello
2DiFore Marketing Solutions's insight:
Very interesting concept to help increase your traffic!!!
Randi Thompson's curator insight,
March 27, 2013 9:27 AM
How are you using your websites title and meta description tags? How do they effect search engine traffic?
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Putting the power of message amplification into the hands of the sharer equalizes the content landscape: the person who understands the myriad behaviors by the many types of people who would be interested in sharing your specific brand of content...
2DiFore Marketing Solutions's insight:
Do you really share well with others? Remember what you were taught as a child, sharing is good for your soul....well it is also good when you share stories, pictures and more for your business!
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"In our fast changing world it seems that pure SEO strategies are dead. Not least because of Google itself, social media optimization will fill this gap".
Read More: http://www.quintly.com/blog/2013/02/pure-seo-will-die-social-media-optimization-will-fill-the-gap/ Via Antonino Militello
2DiFore Marketing Solutions's insight:
Over 5 years ago we counseled our clients to emerse their brand in the social media arena, I guess we were right!
LaBroi Walton's comment,
March 3, 2013 3:53 AM
I couldn't agree more! Our client reports show hard evidence of this today in comparing their Google rankings to competitors.
's comment March 10, 2013 2:45 PM
This information is not surprising to me...not that I know much about SEO, but because I know so little...and so do many more of us who are trying to make a living online. I have gone to social media because I am baffled by conventional SEO.
Pallab Kakoti's curator insight,
March 16, 2013 5:54 PM
Get the best insights, reports & best practices on search engine optimization at the ApnaCircle Group on Mastering SEO - http://goo.gl/5wR8v
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In order to be a great designer, you need to be on top of the trend before it becomes a trend. Being able to have this sense of what's going to take off is key Via Rebeca Zuniga
2DiFore Marketing Solutions's insight:
Making your brand stand out can be frustrating. Remember to select your team carefully in order to arrive at the destination you embarked on!
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SEO Marketing http://t.co/ncJ9Pny3 #TransportGOP @TransportGOP Call 800-277-5221...
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