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"One thing that many business owners and newcomers to social media have a difficult time grasping is the importance of a powerful story behind your brand. This isn’t just flouncy language and big words; it’s finding a legitimate, interesting and engaging way to put a personal spin on your brand’s conception, creation and journey to what your customers know it as today. Bringing your brand to the masses through a relatable and well-written story is one of the quickest avenues to capturing customer and fan loyalty."
Read the full article to find out more about these tips to provide a relatable and personalized story for your customers:
- Understand the art of fiction writing
- Know your story
- Create characters
- Create tension
- Give your customers the room to interpret
Via Kim Zinke (aka Gimli Goose), massimo facchinetti, Martin (Marty) Smith
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Love these writing tips applied to Internet marketing. Perfect.
Having spent time working the for Walt Disney Company I know storytelling and characters help capture customers and a loyal fan base.
A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential.