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Rescooped by Giuseppe Fattori from Digital Disruption in Pharma
October 26, 2015 3:51 PM
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Effectiveness of Social Media in Translating New Research into Clinical Practice

Effectiveness of Social Media in Translating New Research into Clinical Practice | #eHealthPromotion, #SaluteSocial | Scoop.it

BackgroundApproximately 80% of research evidence relevant to clinical practice never reaches the clinicians delivering patient care. A key barrier for the translation of evidence into practice is the limited time and skills clinicians have to find and appraise emerging evidence. Social media may provide a bridge between health researchers and health service providers.


ObjectiveThe aim of this study was to determine the efficacy of social media as an educational medium to effectively translate emerging research evidence into clinical practice.


ConclusionsSocial media may be an effective educational medium for improving knowledge of health professionals, fostering their use of research evidence, and changing their clinical behaviors by translating new research evidence into clinical practice.

J Med Internet Res 2015;17(10):e242


Via Pharma Guy
Pharma Guy's curator insight, October 26, 2015 12:31 PM

Hence the interest that some pharma companies have in using Twitter during medical conferences to reach physicians and enhance dialogue with KOLs. For more on that, see: http://bit.ly/pmn140601p 

Rescooped by Giuseppe Fattori from Pharmaguy's Insights Into Drug Industry News
June 27, 2015 6:44 PM
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Las Vegas Chefs Against Pharma Funding of Continuing Medical Education

Las Vegas Chefs Against Pharma Funding of Continuing Medical Education | #eHealthPromotion, #SaluteSocial | Scoop.it

Pharmaceutical companies have too much influence on continuing medical education (CME) courses. So argues the national hospitality workers' union, Unite Here, which this week launched a new campaign against the funding of CME courses by "Big Pharma." That funding, it argues, unfairly influences what prescriptions doctors write their patients, which in turn, it says, has increased health care costs for its members, including hotel, casino, and foodservice workers.

"Medical meetings are important to our hospitality industry in Las Vegas and nationally," said Unite Here member Chad Neanover, prep cook at the Margaritaville on the Las Vegas Strip. "We negotiate with our employers to have affordable health care. Unfortunately, this is constantly under attack as health care costs continue to skyrocket and pharmaceutical companies are influencing the medical industry."

According to Unite Here, which cites data from the new Open Payments database -- a federal program that collects and makes public information about financial relationships between the health care industry, physicians, and teaching hospitals -- doctors accepted $4 billion in gifts, cash, and other compensation between 2009 and 2014. Meanwhile, it said, as recently as 2011 pharmaceutical companies spent $736 million on CME courses.

In response to its concerns, Unite Here will spend the summer seeking petition signatures across the United States, encouraging the Accrediting Council for Continuing Medical Education (ACCME) to end CME funding by the pharmaceutical industry.

"ACCME has acknowledged in their own report that 'CME activities funded by commercial interests can be effective in changing physicians' prescribing practices,'" said Levi Pine, medical industry researcher for Unite Here. "The fact that Big Pharma and their drug money have so much influence on our doctors is unethical and problematic."

ACCME Responds

In a response to Unite Here's objections, ACCME said that only 11 percent of CME events receive pharmaceutical funding.


Via Pharma Guy
Pharma Guy's curator insight, June 27, 2015 7:19 AM


ACCME's response is disingenuous. Even though pharma support for CME has been waning -- according to data through 3013 - About 39% of CME funding comes from the pharmaceutical industry in the form of grants and advertising at CME events. Read "Total CME Revenue is Up, But Pharma Support is Down (Again) in 2013": http://bit.ly/pharmaCME