How Seamless are You? Accenture went on a journey to understand consumer preferences to shop seamlessly across channels and the ability of retailers to deliver
Via Bertrand Jonquois
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Web-to-Store
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Webzine dédié au Web-to-Store, comportement ROPO / ROBO (Research Online, Purchase Offline / Research Online, Buy Offline), crosscanal et omnicanal
Curated by
Nicolas Prigent
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Scoop.it!
-L'usage des smartphones pour rechercher des produits et comparer les prix est en plein essort. Via Bertrand Jonquois 
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Consumers Increasingly Expect Integration of the Big Three (Product, Promotion, and Price) and expect a fully integrated and connected shopping experience.
Go Shop l Digital for Retail 's insight:
Consumers Increasingly Expect Integration of the Big Three (Product, Promotion, and Price) and expect a fully integrated and connected shopping experience.