Brands Have a Role to Play in Helping People Find the Good Stuff - Steve Rubel

Yeah baby! Now we're talking

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

So as Beth Holland reflects in this post, learning changed.

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

So as Beth Holland reflects in this post, learning changed.

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

So as Beth Holland reflects in this post, learning changed.

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

añada su visión ...

This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.

This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool. 

These requirements can actually be grouped in 3 main areas:

1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience. 

2. Content publishing: this step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader. 

3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us. 

Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process. 

best practice: content curation

@Jay Cross gives a detailed and clear use case of how collaborative content curation can save millions to large organizations as it saves employee time while involving them in the process.

He also explains his content curation routine that he sees as a mandatory skill to be trained by modern employers.

He makes a great job at connecting two sides of content curation:

- the fact it's saving people's time to look for meaning in information overload themselves,

- the fact it's rewarding for content curators as it helps them build their professional brands. 

A win-win no-brainer for smart organizations. 

@Jay Cross gives a detailed and clear use case of how collaborative content curation can save millions to large organizations as it saves employee time while involving them in the process.

He also explains his content curation routine that he sees as a mandatory skill to be trained by modern employers.

He makes a great job at connecting two sides of content curation:

- the fact it's saving people's time to look for meaning in information overload themselves,

- the fact it's rewarding for content curators as it helps them build their professional brands. 

A win-win no-brainer for smart organizations. 

@Jay Cross gives a detailed and clear use case of how collaborative content curation can save millions to large organizations as it saves employee time while involving them in the process.

He also explains his content curation routine that he sees as a mandatory skill to be trained by modern employers.

He makes a great job at connecting two sides of content curation:

- the fact it's saving people's time to look for meaning in information overload themselves,

- the fact it's rewarding for content curators as it helps them build their professional brands. 

A win-win no-brainer for smart organizations. 

Keep it short. Keep it simple.

Where's the Web taking us in terms of content length? What's the ideal length for your own content?

Tom Demers has some answers for you in this post, one of which is to "link liberally to meatier resources and let your readers chose their own adventure”.

Some more observation on my end:

1. We live in a short-attention span world.

2. Long form only adds value if it's really really good.

3. Content curation is a great way to create short blog posts that have impact. 

La curación de contenidos, casi un imperativo si queremos sobrevivir a la información. Muy bueno.

It says "Content curation requires hard work." I disagree. Content curation is my hobby. I love curating contents even I'm not paid.

añada su visión ...