Great Blog post from Christopher Butler on the importance of content that matters as a valuable marketing strategy :
"there are instances in which written content marketing works quite well. At the product end of the business spectrum, those manufactured for businesses, rather than consumers, are typically heavily researched by buyers—who make active use of search engines to do so—before purchase. Case studies, white papers, blog posts, and other articles can satisfy the researcher’s need for sharable, decision-reinforcing information, especially if they are enabling a buying decision that will ultimately be made by someone else. And obviously, the same dynamic exists within any “knowledge industry” service. For professionals in design, advertising, marketing, public relations, law, or finance, the essential intangibility of their expertise must be carefully described in-depth in diverse ways to qualify the specific nature of what they do and for whom they are best suited to do it (...)
Congratulations, you just became a publisher. Who is your editor? "
Christopher mentions the need to respect a process as any publisher will do. Without compromise with the qualities of content you share, if you have great platform to help you doing so without spending hours on it, it's even better....
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