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"People tell you who they are, but we ignore it because we want them to be who we want them to be"-Don Draper
Via Robin Good
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Rescooped by
Guillaume Decugis
from Internet Marketing Strategy 2.0
September 12, 2013 12:12 PM
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Amal Rafeeq's comment,
October 4, 2013 9:05 AM
Just loved it :) ♥
Bill Cosgrove's comment,
July 8, 2016 7:39 AM
Glad you could use it-All The Best-Bill(:
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Grat observations by Scott DiMarco on how the iGeneration (also called Z as following X and Y) hadnles information in a completely different way and what it means for marketers. The key premise he derives from Disrupted - a book by Stefan Pollack, a long time PR and Marketing guy - is that "Where previous generations had to earn knowledge via memorization or finding it, this generation simply can access it."
What this means is that traditional methods of information delivery (including traditional advertising) fail to have impact with the iGen. And as DiMarco quoting Pollack states: "Curating content means implied objectivity about who you are and what you are offering. There is no attempt to "sell" when you are collecting valuable information and offering it to people who are looking for it...."
In short: tell, don't sell.
(A rule also given earlier today by Likeable CEO Dave Kerpen for amazing content marketing.)