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onto TV Press Review

November 2, 2021 5:25 AM

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CTV consumption at a high in top 5 European countries

From www.digitaltveurope.com - October 26, 2021 6:41 AM

More than three-quarters of households in Europe’s top five countries now watch connected TV services. According to research carried out by Magnite across the UK, France, Germany, Spain and Italy, 78% of households in these countries watch CTV.

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TV Press Review
Selection of articles worth reading about multiplatform TV and video
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September 29, 11:29 AM

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The Trade Desk promises neutrality with TV OS

From uk.themedialeader.com - September 29, 11:29 AM

Demand-side platform (DSP) The Trade Desk has promised it will never own content services as it prepares to unveil Ventura TV OS later this year.

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September 29, 11:29 AM

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70 Years On: How Commercial Television Has Evolved, and Where it Needs to Go Next

From videoweek.com - September 29, 7:18 AM

In this article Jonathan Manning, director of advanced TV at Medialab, reflects on the evolution of TV advertising over since 1955, and asks what’s in store for UK’s TV ad industry over the next 70 years.

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September 29, 11:28 AM

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European players weigh scale vs sovereignty in streaming

From www.streamtvinsider.com - September 24, 6:00 PM

Major streamers and tech companies like Netflix, Disney, Google and Amazon have been extending U.S.-based reach into markets globally, sometimes striking partnerships such as Netflix’s deal with TF1 in France, as one example.

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September 29, 11:27 AM

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High-attention media is more profitable, finds Peter Field, Lumen and Newsworks

From uk.themedialeader.com - September 29, 11:27 AM

High-attention media campaigns deliver significantly better business outcomes compared with low-attention ones, according to a study from news publishing marketing body Newsworks.

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September 29, 11:25 AM

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Lantern sheds first light on TV’s ability to drive outcomes | WARC | The Feed

From www.warc.com - September 25, 11:24 AM

Initial findings from Project Lantern – a project launched a year ago by Channel 4, ITV, and Sky – suggest that TV drives tangible outcomes across multiple media environments.

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September 12, 11:00 AM

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Inside Channel 4’s drive to create AI ads

From uk.themedialeader.com - September 8, 11:00 AM

Channel 4 is launching generative-AI ads on behalf of brands as part of a wider effort to make TV a more accessible media channel for small and medium-sized enterprises. The broadcaster’s first two AI ads, available on streaming, have been created for Countryside Homes and Spirit Studios.

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September 12, 10:58 AM

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Report: Paramount Skydance Looks to Acquire Warner Bros. Discovery

From www.adweek.com - September 11, 2:25 PM

The Wall Street Journal reported that Ellison, the son of billionaire Larry Ellison, and his Paramount Skydance company are preparing a majority cash bid for Warner Bros. Discovery. According to the report, the bid is for the entire company, including the cable networks and movie studio.

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September 12, 10:54 AM

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What counts as TV now anyway? | WARC | The Feed

From www.warc.com - September 3, 10:53 AM

The television advertising market is undergoing major change as audiences shift away from linear TV to connected TV, and YouTube ad sales rival those of “legacy” TV, according to a new report from WARC Media that explores the wider context and what this means for the future of television.

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September 12, 10:52 AM

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Amazon, Netflix Ink Advertising Partnership

From www.thewrap.com - September 10, 10:00 AM

Buyers will have direct access to the streamer's inventory through Amazon's demand-side platform starting in the fourth quarter of 2025

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September 12, 10:48 AM

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LET'S MOVE THE GOALPOSTS - by Evan Shapiro

From eshap.substack.com - September 8, 6:48 AM

Evan Shapiro argues that legacy business metrics (EBITDA, MAUs, CTRs, CPMs, etc.) are not designed to measure real value. He calls for new metrics that reflect the Affinity Economy, an era where consumer passion and community engagement define success.

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September 12, 10:45 AM

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Magnite Acquires GenAI Streaming Ads Startup Streamr.ai

From videoweek.com - September 9, 12:33 PM

Magnite, a sell-side ad tech business, has today announced the acquisition of streamr.ai, an AI startup whose tech enables small- and medium-sized businesses (SMBs) to create AI-generated video ads and launch them on streaming TV.

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September 2, 4:47 AM

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Barb Lifts The Lid On YouTube’s Viewership Reality —

From www.tvrev.com - August 1, 10:08 AM

The UK's Barb just handed the industry a data-driven way to push back on YouTube’s “we are TV” narrative. Justin Lebbon looks at how this will impact buyer behavior

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September 2, 4:43 AM

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Will AI Companies Pay Publishers?

From www.adexchanger.com - August 29, 3:00 AM

Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for.

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September 2, 4:10 AM

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Why sport is every brand’s playing field — with Sky’s Pippa Scaife and Dan Cohen

From uk.themedialeader.com - September 2, 4:10 AM

After another big summer of sport and the kick-off of the 2025/26 Premier League season, Jack Benjamin is joined by Sky Media’s new director of digital advertising, Pippa Scaife, and director of transformation, Dan Cohen, to discuss how brands can make the most of live sport.

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September 2, 4:22 AM

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Why CTV is the Next Performance Frontier for App Marketers

From videoweek.com - September 1, 5:46 AM

While TV has been long-established as a brand-building medium, CTV is gaining traction as a performance channel, due to innovations in measurement and privacy-preserving technology. For mobile app marketers, this is opening up a new environment to reach highly engaged audiences, writes Alexei Moltchan,

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September 2, 4:19 AM

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The other half of the attention equation

From www.adnews.com.au - September 2, 4:19 AM

We’ve all become obsessed with attention as a media metric. But we’re missing something fundamental: before anyone can pay attention to your ad, they first must be willing to receive it.

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August 21, 6:06 AM

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TV is getting easier to buy. How interested are SMBs?

From uk.themedialeader.com - August 21, 6:06 AM

UK broadcasters are betting their new ad marketplace will “lure digital-native brands” by making TV trading feel like buying from Meta or Google — but will small and medium-sized brands (SMBs) take the plunge?

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August 18, 8:00 AM

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Barb will use human panels to measure YouTube. Now, what about the rest of the web?

From www.thedrum.com - August 11, 8:20 AM

The Promotion Fix’s Samuel Scott believes putting humans back into the heart of measurement is important to help combat fraud. The column is inspired by the UK’s Barb rolling out measurement of YouTube’s top channels, so that consumption can be better compared against TV.

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August 18, 5:15 AM

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Truth matters in media planning. How can we get it back?

From uk.themedialeader.com - August 18, 5:15 AM

Media planners need to use data, analysis and good old-fashioned common sense and judgement as a trusted advisor to advertisers, not as a credulous spinner of the established narrative or for commercial gain.

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August 18, 5:36 AM

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A NEW (MEDIA) WORLD - by Evan Shapiro - Media War & Peace

From eshap.substack.com - August 11, 6:03 AM

Welcome to The Affinity Economy

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August 18, 7:53 AM

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Week in Review: Dentsu's International Struggles Continue, Swiss Broadcasters Unite on Time-Shifted TV, and UK Publishers Call for Action on Google AI Transparency

From videoweek.com - August 15, 8:45 AM

In this week's Week in Review: Dentsu posts its Q2 earnings, Swiss broadcasters agree on a common approach to time-shifted TV, and the PPA provides the CMA with recommendation for Google's AI features.
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Dentsu Plans Layoffs as International Struggles Continue

Japanese holding group Dentsu says it is planning to cut its workforce in its international business

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August 18, 7:51 AM

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Netflix Says It 'More Than Doubled' TV Upfront Commitments

From www.adweek.com - August 14, 12:00 PM

Netflix finalized deals with all major holding companies and independent agencies in upfront.

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August 5, 8:00 AM

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The Invisible Engine of Streaming? Metadata

From substack.com - August 5, 8:00 AM

How Media Press Group helps 50K channels & streaming catalogs turn metadata into attention and attention into revenue.

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August 5, 7:57 AM

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Barb Starts Measuring Most-Watched YouTube Channels on TV

From videoweek.com - July 31, 3:00 AM

Barb, the UK TV measurement body, has started measuring TV viewing of select YouTube channels. From today, the joint industry committee (JIC) will report viewing figures for 200 channels on the video sharing service, as part of its regular audience reporting. Barb says this development makes it the first JIC in the world to measure