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TV Press Review
Selection of articles worth reading about multiplatform TV and video Curated by egta |
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egta
November 20, 2018 8:16 AM
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On September 28, Facebook revealed a breach of personal data for some 50 million users, which also included data from whatever sites users authenticated in using Facebook. Just a few
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egta
October 23, 2018 7:42 AM
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As Facebook and Mark Ritson faced each other on stage at the Festival of Marketing, it became clear the range of challenges facing the social network as it looks to prove its place in the marketing mix and people's lives.
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egta
May 22, 2018 5:58 AM
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GDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising.
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egta
May 8, 2018 8:27 AM
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In a detailed submission to the ACCC's inquiry on digital platforms, Free TV wants transparency over how Facebook and Google report on reach, impressions and CPMs.
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egta
April 24, 2018 7:07 AM
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What If Facebook Adopted The Current TV Model? - 04/10/2018
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egta
April 10, 2018 3:17 AM
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When your profits are measured in billions you have an obligation to operate with your eyes wide open, Rob Norman writes. Facebook did not.
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egta
February 26, 2018 9:27 AM
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Keith Weed's demands may not elicit huge change, but Google and Facebook need to show they are listening or risk regulation.
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egta
February 26, 2018 9:24 AM
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New research from marketing science academic Professor Karen Nelson-Field has uncovered new insights into how and why video advertising works for brands when viewed on mobile devices.
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egta
January 30, 2018 3:16 AM
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Kantar Advertising Report Finds Strong Synergies Between Facebook And TV - 01/17/2018
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egta
January 16, 2018 4:59 AM
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Did Facebook Just Admit TV Was Right About Video Ads All Along?
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egta
November 21, 2017 4:41 AM
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Goobook – the collective behemoth of Facebook and Google – is simply too big for publishers to compete with and could also replace media buyers and planners, the industry has been warned. In an emotive stance against the internet giants at Mumbrella360 Asia, Olivier Burlot, a Singapore-based publisher, said despite scandal after scandal, publishers just …
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egta
September 11, 2017 2:54 PM
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Opinion: Will Facebook ever satisfy the industry’s desire for transparency? Maybe.
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egta
September 11, 2017 2:52 PM
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Live event viewing is still a powerful differentiator for the broadcast industry but there is growing concern that international online giants like Amazon, Google and Facebook want to buy sports rights that would enable them to gatecrash this market.