Addressable advertising solutions are evolving to become just as interactive and "clickable." And maybe it’s exactly what TV and cable networks need to get back in the running for advertising dollars. 

NY Interconnect dominates the multichannel video programming distribution market. Director of Sales, James McGraw shares their secrets for reaching a data-driven TV audience

Mediatel's Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV.

The ‘Deadpool’ star is pushing his wink-wink brand-shilling game to the next level.

If you have a big budget, it makes little sense to leave the most effective medium out of the mix, as Gap has done by rejecting TV for its Christmas ad.

GLOBAL: Faced with the difficulty of finding the appropriate balance between targeted digital advertising and the reach of traditional broadcast media. many marketers resort to intuition but, say three industry figures, with good data and the right tools, there is a more objective way to proceed.

There is a worrying perception gap between what ad industry leaders think works and what actually works, which could explain why advertising effectiveness is tumbling, says Thinkbox's chief executive.

In 1992 an office with 50 creatives would complete 385 briefs in TV, print and radio. In 2017 a comparable office would complete 14,750 briefs in TV, print radio, direct marketing, digital and social.

NEW YORK: NBCUniversal is rethinking its approach to prime-time television advertising and will cut the number of commercials by 20% and advertising time by 10%, it has announced, while at the same time aligning ads and content more intelligently.

The current latency on streaming services, which means multiscreen viewers sometimes see live events and sports 30-60 seconds behind true-live and broadcast signals, will be eliminated within three years

NEW YORK: Publishers are losing up to $3.5m a day to counterfeit video inventory, according to a new study, which calls on advertisers to demand their programmatic campaigns run only on authorised inventory as defined by publishers’